Global Business Environment Report: Waitrose Case Study and Analysis

This report provides a comprehensive analysis of Waitrose within the global business environment. It begins with an introduction to the global business environment and its impact on decision-making. The main body of the report includes a detailed SWOT analysis of Waitrose, examining its internal strengths and weaknesses, and external opportunities and threats. The report then explores the impact of key drivers of change on the firm's functional areas, including marketing and human resources, considering factors like customer behavior and Brexit. The analysis highlights how changes in the external environment affect these departments. The conclusion summarizes the importance of the global business environment and the insights gained from the SWOT analysis and driver impact assessments. The report references relevant academic sources to support its findings, offering a well-rounded view of Waitrose's position in the global market.

GLOBAL BUSINESS
ENVIRONMENT CW2

Table of Contents
INTRODUCTION.......................................................................................................................................2
MAIN – BODY...........................................................................................................................................3
SWOT ANALYSIS.................................................................................................................................3
KEY DRIVERS IMPACT ON FIRMS FUNCTIONAL AREAS............................................................4
CONCLUSION...........................................................................................................................................5
REFERENCES............................................................................................................................................6

INTRODUCTION
Global business environment refers to the tool that is related to the environment of the
different countries with external factors of the home environment of the business organization
that will influence the decision making or the use of resource and their capabilities. It is based on
the high level competition when the company trade internationally. It inculcates that the global
business produce the high quality products and sales at the low cost so that they will able to
attract the large number of customer base. This report is based on the Waitrose that is one of the
largest supermarket stores in the UK. They generally deal in the groceries products since 1904.
This report is based on analyzing the strength and weaknesses of the firm and what opportunity
and threat they will consider on the basis of previous coursework 1 PESTLE analysis. it also
showcase the impact of drivers of change on the various functions of the organisation so that
company will enhance their sales and profits and also sustain in the market for a long time
period(Barac and et. al., 2016).
MAIN – BODY
SWOT ANALYSIS
SWOT analysis refers to the study of the business enterprise that will helps in analyzing
the internal strength and weaknesses and also showcase the external opportunities and threats
that a company will face. In this internal framework can be controllable by the business venture
but the extrinsic framework is not controlled by the organisation it is uncertain. In this manager
of the Waitrose can make a SWOT analysis top know the internal and external approaches that
will affect the business enterprise and their success so that they can make corrective actions to
reduce the weakness and overcome from the threats. It can also use to grab the new opportunity
so that form will earn high amount of profits and revenues. The SWOT analysis can be shown
below(Kasemsap, 2018).
Strengths
The major strength of the Waitrose is that they can follow the proper employment laws
that will retain the employees and provide satisfaction in their mind due to which they work
effectively and gives the productive results to the company(Dubey, 2016).

The major strength of the firm is to hire a new and skilled labor at low cost that gives the
productive results to the company and attracts the large base of customers.
Weaknesses
The major weakness of the Waitrose is that they mainly focus on the supply of groceries
and other goods without focusing on the people health and their trend follow. as in UK peoples
are more aware about their health and prefer to buy organic food that is not supply by the firm.
Opportunities
The major opportunity that a Waitrose can contain is the technology advancement that
showcases the enhancement of production and operational functions so that goods can be
produce in an effective way and attracts the large customer base.
Another opportunity for the Waitrose is that they contribute more on CSR practices and
focus on reducing carbon footprint this will create a great opportunity to attracts the large
customer base and earns a high amount of profits(Gaspar and et. al., 2016).
Threats
The major threats of the Waitrose are Brexit that was occur in the UK and because of the
trading policy of the company may affect and also profit margin and revenues structure also
affected in an negative way.
KEY DRIVERS IMPACT ON FIRMS FUNCTIONAL AREAS
Organisation function is the tool that set the activities that is carried out within the
departments of the company. In includes the various function like operations, human resources,
marketing, production, information technology, customer service and many more. It includes
production department and human resource department below that showcase the changes that
was consider as per the drivers of change present in the environment(Doh, Luthans and Slocum,
2016).

Marketing and Research department - The marketing and research department of the
Waitrose Company can be affected by the drivers of change that was related to the change in
behavior of the customers. In UK people are more conscious about their health and prefer the
organic food that is healthy and effective and does not harm the body of the human being. At this
time research department can research the whole market and then marketing department can
promote their new products as per the customer demand by using advanced technology like
digital marketing so that they will attracts large base of customers. This helps in attracting more
and more customers and due to which the firm increases its sales and profit margin. In this both
the departments can use the advanced technology to fulfill the customer’s demands because
customer satisfaction is the main aim of the company.
Human resource department – The Human resource department of the Waitrose can
work for recruiting, hiring and appraising the employees’ so that they will work effectively and
efficiently. as per the changes taken place in the external environment many local people are
unemployed due to this HR manager can recruit the candidates and select the skilled and
knowledgeable labor so that they gives the productive results to the company. In this they can
also provide the benefits to the existing employees as experienced one get promoted so that they
will get motivated and helps in achieving the task and earns a high amount of profits. in this they
can timely apprise the employees so that business can be grow and achieve the new heights in
the marketplace(Keegan, 2017).
CONCLUSION
From the above report it is to be concluded that the global business environment place an
important role in the business. This factor affects the overall growth and success of the firm and
also ensures the sustainability of the business venture in the marketplace. It can examine the
SWOT analysis that shows the internal ability and capability of achieving the objectives and
earns a high revenues and growth in the marketplace. This SWOT is based on the Pestle analysis
that gives the external factor criteria on the basis of which internal factors can be affected of the
company. It can also suggest the changes that were taken place in the marketing and human
resource department of the organisation that was based on the key drivers and the external factor.
This will helps in attracting the large base of the customers and retaining the employees for a

longer period of time. It also ensures the profits and success in the global business
environment(Gooris and Peeters, 2016).

REFERENCES
Books & Journal
Barac, K. and et. al., 2016. The capability and competency requirements of auditors in today's
complex global business environment.
Doh, J.P., Luthans, F. and Slocum, J., 2016. The world of global business 1965–2015:
Perspectives on the 50th anniversary issue of the Journal of World Business: Introduction
to the special issue.
Dubey, M., 2016. Developing an agile business excellence model for organizational
sustainability. Global Business and Organizational Excellence. 35(2). pp.60-71.
Gaspar, J. and et. al., 2016. Introduction to global business: Understanding the international
environment & global business functions. Nelson Education.
Gooris, J. and Peeters, C., 2016. Fragmenting global business processes: A protection for
proprietary information. Journal of International Business Studies. 47(5). pp.535-562.
Kasemsap, K., 2018. Mastering business process management and business intelligence in global
business. In Global Business Expansion: Concepts, Methodologies, Tools, and
Applications (pp. 76-96). IGI Global.
Keegan, W.J., 2017. Global marketing management. Pearson India.