This report presents a PESTLE analysis of Watches of Switzerland, examining the impact of the COVID-19 pandemic on the company's global business environment. The analysis considers political, economic, social, technological, legal, and environmental factors, highlighting key issues such as government scrutiny, supply chain disruptions, poor market performance, and changes in labor laws. The report also touches upon the panic buying and reduced market capitalization due to lockdowns, as well as the opportunities presented by advances in virology. It references the impact on manufacturing industries due to travel and trade restrictions, ultimately providing a comprehensive overview of the challenges and potential adaptations for Watches of Switzerland in the face of the global crisis. Desklib provides access to this and other solved assignments for students.