BM462 - Global Business Environment: A PESTLE Analysis of Watches

This report provides a PESTLE analysis of Watches of Switzerland, a British retailer of Swiss watches, within the global business environment. It emphasizes the importance of understanding both internal and external factors that influence organizational decision-making. The PESTLE framework examines political, economic, social, technological, environmental, and legal factors affecting the company's operations. The analysis considers aspects such as government policies, economic conditions, lifestyle changes, technological advancements, environmental regulations, and legal requirements. The report concludes that considering these factors is crucial for achieving business objectives and goals, highlighting the potential impact of legal compliance on the company's financial stability. Desklib provides access to this and other solved assignments for students.

BM462 Global
Business Enviromental

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Pestle analysis ............................................................................................................................1
CONCLUSION ...............................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Global business environment is defined as the environment in different countries with the
factors can influence the organisations in decision making on the use of resources and
capabilities to expand their business. It is very important the the company to understand the
internal and external factors that can impact the organisations in its productivity(Fatehi and Choi,
2019). This report included pestle analysis in context of watches of Switzerland. It is a British
retailer of Swiss watches and has 16 stores in United Kingdom. It is headquartered in
Braunstone , England which is listed in London stock exchange and is constituent of the FTSE.
MAIN BODY
Pestle analysis
It is a framework to analyse the external factors that can influence the business
operations and other activities. It helps the company to analyse these factors and then it can use
in the range of different scenarios. Here is the pestle analysis of watches of Switzerland is given
below: Political- These factors include the extent to which the government policies may
influence the industry or the business organisation. It included tax policy, trade
restrictions, tariffs etc. As watches of Switzerland main the high quality and is
manufactured in Switzerland itself it is very important to know the policies of
government there itself for the smooth functioning of the company. Economical- This determine to an economy's performance that can affect the company or
the industry in the long term. It included inflation , wage rates, economic growth or
decline etc. The company watches of Switzerland should consider the economic system
in the country. It should know that in which country it is manufacturing its products
should have growing GDP rate(Finlayson and et.al 2017). Social- These factors include change in lifestyle, cultural, attitude, customer choices etc.
This help the marketers to identify the customers preferences according to the change in
the lifestyle and environment. Watches of Switzerland should target its customers by
analysing the status of the people, their attitude and behaviour which will help the
company to grab large number of customers.
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 Technological- It consist of the development and innovations required in the
technologies. This affects the business organisations operations. Such factors include
artificial intelligence, machinery, digital marketing etc. As the technology is evolving so
it is very important for the watches of Switzerland to meet the technologies at the right
time to retain the old customers and attract new customers as well. Environmental- This consider the impact on the business organisations because of the
surrounding environment and the influence of the ecological aspect. These factor include
sustainable development, environmental protection laws, Watches of Switzerland should
consider these factors in order to be a re putative brand it can best do is to reduce the
carbon footprint and use of paperless business functioning(Priya and Pandey., 2019).
 Legal- it involves the changes to legislation that can affect the company. The certain laws
can influence the business functioning. Such factors are quality law, employment rights,
fair wages etc. the company watches of Switzerland need to adopt the laws related to
labour, taxes in order to function smoothly all over the countries.
CONCLUSION
From the above report it can be concluded that there are several factors which can
influence the business enterprises. So it is very important to consider each external and internal
factor in order to meet the objectives and goal of the business organisation. The pestle analysis is
a tool used by the company to find out the external factors of the environment. For example the
legal factor can impact the company if it does not follow the laws which can fine a huge cost to
the company. So it is important to follow the government laws which is proposed in the country.
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REFERENCES
Books and Journals
Fatehi, K. and Choi, J., 2019. International business management. Springer Nature Switzerland
AG.
Bag, S., 2018. Supplier management and sustainable innovation in supply networks: An
empirical study. Global Business Review, 19(3_suppl), pp.S176-S195.
Finlayson, J.E., and et.al 2017. Multimethod resolution of a small‐scale case of
commingling. Journal of forensic sciences, 62(2), pp.493-497.
Priya, R. and Pandey, O.P., 2019. Photoluminescent enhancement with co-doped alkali metals in
Gd2O3: Eu synthesized by co-precipitation method and Judd Ofelt analysis. Journal of
Luminescence, 212, pp.342-353.
(Fatehi and Choi, 2019)(Bag 2018)(Finlayson and et.al 2017)(Priya and Pandey., 2019)
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