This report examines the global business strategies of Wesfarmers, a leading multi-business entity. It analyzes Wesfarmers' business processes and practices to defend against competition, identifying target markets across diverse business segments. The report focuses on key strategies such as diversification and mergers and acquisitions. It applies frameworks like PESTLE, Hofstede's cultural dimensions, and the Globe model to identify differences between countries and inform business processes. The report also provides recommendations for improvement, based on secondary data analysis, and explores how Wesfarmers leverages geographic and product diversification, as well as mergers and acquisitions, to gain competitive advantages and navigate international markets.