Global Business Environment: Zara's Benefits and Drawbacks Analysis

This report provides a comprehensive analysis of Zara's global business environment. It begins with an introduction outlining the concept of globalization and Zara's background as a leading fast-fashion retailer. The report explores the rationale and significance of studying Zara's international expansion, setting aims, objectives, and research questions. A Gantt chart is included to illustrate project scheduling. The literature review examines the concept of globalization, its benefits (resource utilization, profit, government incentives), and drawbacks (customer needs, competition, unfair trade). The research methodology section details the research philosophy (positivism and interpretivism), approach (deductive), and type of investigation (qualitative). Data collection methods are also discussed. The report aims to evaluate advantages and disadvantages of global business environment for improving business growth of large scale company, providing valuable insights into Zara's strategies and challenges in the global market.

Research Project

Table of Contents
Title: The benefits and drawbacks of a global business environment ............................................2
INTRODUCTION...........................................................................................................................2
LITERATURE REVIEW................................................................................................................5
RESEARCH METHODOLOGY....................................................................................................6
DATA ANALYSIS .....................................................................................................................9
CONCLUSION AND RECOMMENDATION............................................................................18
REFERENCES..............................................................................................................................20
APENDIX......................................................................................................................................21

Title: The benefits and drawbacks of a global business environment
INTRODUCTION
Overview and Background of study - Globalisation is the process of integration of
individual, companies, government, peoples interact with each other at global scale. This is the
concept for organisation of expanding the business at international level for gaining more profits
and to enhance the productivity. Globalisation has raised many opportunities for the
organisations to increase their profitability by approaching maximum number of customers
(Baars and et. al., 2016) . Along with the lots of benefits of global business environment, they
also have the drawbacks from which the organisations get affected. The present research is based
on the company ZARA, which is a Spanish fast fashion retailer company in Arteixo, Galicia. The
company was incorporated on 24 May, 1974 by the founder Amancio Ortega and Rosalia Mera.
The purpose of this research is to examine the benefits and drawbacks of global business
environment along with expanding the business at global scale. This research will emphasizes on
the aims and objectives, along with the literature review in which the opinions of different
authors regarding the title is included.
Background of company - Zara is the main brand of their parent organisation Inditex
group, which is the world's largest apparel retailer company. The company offers the latest
fashion brands of high quality with affordable prices. The company has over 2200 stores in 93
countries. Zara started their business from a very small store, and in the present time it is reached
as the world's largest retailer company. The success of ZARA has increased the goodwill of their
founder Amancio Ortega, as the 4th richest man in the world (Benería, Berik and Floro, 2015) .
The present case study is about examine benefits and drawbacks of global business environment
which influence the functions and operations of business. By the concept of globalisation, Zara
can expand their business in international market and gain the maximum profits.
Rationale of Study - The main purpose of conducting this research is that why the global
business environment is so important for an organisation. Zara has to promote their business at
global scale by using different sources such as social media, advertisement, etc. They can expand
their business by using the concept of globalisation and by knowing the benefits and drawbacks
of global business environment.

Significance of research - To gain more profits and to attract large number of customers,
ZARA want to expand their business at global scale, On the other hand the research is important
because from this the researcher get the knowledge and where they are getting issue in
completing this project (Briscoe, Tarique and Schuler, 2012) . So, it is crucial for the company to
follow the concept of globalisation to achieve higher profits.
Aim : “To evaluate advantages and disadvantages of global business environment for improving
business growth of large scale company” A case study on Zara.
Research Objectives :
 To understand concept of globalisation.
 To identify advantages and disadvantages of global business environment which
contributes in growth of Zara.
 To analyse the role of globalisation in business growth of Zara.
Research Questions :
 What do you mean by globalisation?
 What are the major advantages and disadvantages of global business environment which
contributes in growth of Zara?
 What is the role of globalisation in business growth of Zara?
Gantt Chart - This is a type of chart which represents the schedule of the entire project.
This chart can be used for any type of project. The project manager track the progress of the
whole project. This chart is the graphical representation which clearly shows the relationship
between the present status and action (Cavusgil and Knight, 2015) .

LITERATURE REVIEW
The Literature review of a research can be defined as the published information or data of
an specific topic. This part combine the section of both brief and summary and use the particular
organisational structure. In this part of the research different authors have hared their different
views in respect of the title mentioned above. This is the secondary method which does not
record original and new research work.
Concept of globalisation
According to Crane (2013), Globalisation refers with the process for describing
economic, social and political communication and interrelation in all over the world. The
concept of globalisation will help the company to sell their products and services and satisfy the
needs and preferences of their customers. In today's time, the increasing population has impacted
the economy in both positive and negative way. Government has removed the barriers of trade in

order to encourage and motivate various companies in expanding their business at global scale.
By the help of globalisation the company can gain the profitability and productivity of their
business (Crane and et. al., 2014) .
Drawbacks and benefits of global business environment which contributes in growth of Zara.
According to Dr. Cairo, Globalisation is a complex web where the peoples are
interconnect with each other to expand the business at global scale, because there are many
various peoples with different culture. This will make easier of Zara to expand their business at
global scale. There are some drawbacks and benefits, which are as follows -
Benefits of Globalisation
1. Better utilization of resources : By expanding the business company can gain maximum
profit and can buy the best resources and utilize it in an effective manner. Therefore, the
organisation gets benefits of large scale production, improvement in efficiency of
workers and reduction in cost.
2. Achievement of objective of profit – If a company expand their business in international
market then they can gain more and more profit objectives. The global scale market
provides the higher profits (Laszlo and Cescau, 2017) .
3. Incentives from the government – Expansion of business in international market by Zara
can enhance the employment opportunity, thus government wants that more job for the
peoples so they provide incentives to those companies who expand their business at
global scale. The incentives provided to Zara in a way of reduction in taxes, pre and post
shipment finance, concession in custom duties, duties, duty withdrawal, etc.
Drawbacks of globalisation
1. Customer Needs – Zara have to analyse the needs and requirements of customers of
different culture from various countries while expanding their business at global scale, so
this analysation creates difficulty in developing the products and services (Li and Zhou,
2017) .
2. Competition – The major drawback of globalisation in the growth of Zara is that there are
many competitors who competes with Zara in the international market, so this
competition and these rivals can create many issues or problems for the organisation to
expand their business at global scale.

3. Unfair Trade – To exploiting the workers in underdeveloped countries can leads top
unfair trade in their working condition. When the cost of products get reduces then
company is providing the unhealthy working environment to the employees, which can
be dangerous towards the health of the staff members (Madhok and Keyhani, 2012) .
Role of globalisation in business growth of Zara.
The role of global business environment is to increase the growth of the business by
increasing their market share, Zara can enhance their business growth by producing the good in
cheap rate and selling their products at low cost. As customers have lots of substitute so they can
go to another option if the prices are high of the products of Zara, and this will impact the
behaviours of the company as all customers want to buy goods which can be acquire quickly and
in more efficient way (Rossati, 2017) . The Role of Globalization in Economic Development is
the increased interconnectedness among countries. As it is known that the international group
action of national economies has such a profound effect, globalization plays a important role in
determining the future of the world and success for the large companies by expanding their
business in international market.
RESEARCH METHODOLOGY
Research Methodology is the method that can be used for identifying, selecting and
examining the entire data related to the topic. In this part, the readers are permitted to examine
the validity and reliability of the research. This part is one of the most important section of this
research which studies of methods and techniques by exploiting the effective skill and
knowledge in an effective manner (Schnall, Dobson and Landsbergis, 2016) . With this section
many problems related to research are sorted out in the better manner. This section of the
research contain many parts such as approaches and philosophy of the research, data collection
and type of investigation. This part of the researcher helps the investigator to set the guidelines
which help in managing the business functions and operations effectively.
Research Philosophy - This is the belief which is used in collecting and gathering the
relevant information and data for completing the project. There are two philosophy of research
named as interpretivism and positivism (Shahbaz and et. al., 2016) . In which positivism is
defined as the reality which is stable and determine from the objective point of view without any
interference, this has the objectivity meaning and quantitative data. Apart from this,
interpretivism is opposite of positivism, in which reality is constructed with the meanings created

by the individuals and their actions are the result of their own meaning and the interference is
that which can be understandable (Shenkar, Luo and Chi, 2014). There are some advantages of
positivism research philosophy such as it cover wide range of situations as well as can be fast
and economical. Along with this, disadvantages of same is that respective method tends to be
flexible and artificial. It is not much assistive in generating theories. On the other hand,
interpretivism also have several advantages such as numerous areas like cross-cultural, issues of
ethics and so on can be studied in depth. Along with this, major disadvantages of interpretivism
is related to its subjective nature.
Research Approach - Research approach is the process which include the steps along
with broad reasoning to talk about the methods of data collection, interpretation and analysis of
the research. This includes two approaches which are named as inductive and deductive.
Inductive approach is based on various types of theories which are applied and based on various
assumptions and models according to outcomes, in an inductive inference which is known as
premises are used to produce untested conclusions. On the other hand, in deductive approach
when the premises are true then the conclusion should also be true, this approach includes
numerical facts which are evaluated on the basis of observation (Sheth, 2017) .
In the following research, deductive approach is used as this is executed for gathering and
collecting relevant information and data. Along with this, it will help in explaining casual
relationship within concept and variables. Deductive approach also help in generating research
findings to a certain extent.
Type of investigation - The type of investigation part required the relevant information
and data for specific research so that the investigator can easily implement the methods from
which they can gain the advantages related to the process of research. The two types of research
methods are as follows which named as qualitative and quantitative. In qualitative research,
researcher gives preferences to human perception, their thoughts at the time of evaluating
entire research. This methods includes interviews, focus groups and observation in order to
reach result (Stahl and et. al., 2012) . On the other hand, In Qualitative research, the
information is examine on the basis of mathematical algorithm, numerical formulas, and
computational techniques. This method gather the information by conducting open
communication with the targeted audiences. In this present research report, qualitative research

method will be utilise by researcher for collecting as well as gathering accurate data ( Suchday,
2015) .
Data collection - This section of the research is also important for the investigator as this
is used to collect and gather data from different sources on a specific topic so that the researcher
can get the relevant and actual data to complete the research project. In this, following are the
methods used by the researcher in this project which are described as under:
1. Primary data collection – In this method, the data is collected by the researcher for the
first time, as in this the data and information which is collected is totally fresh and new.
To collect the original data, the investigator can use the following ways such as surveys,
interview, questionnaire, etc. These all the sources will help the investigator to gather the
authentic information in order to complete the following research project ( Suci, Asmara
and Mulatsih, 2016) .
2. Secondary data collection – This method of data collection saves a lot of time and money
of the researcher as in this the information on the specific topic is already collect by
someone else or by the third party. The investigator can collect data from the second
party or third party by the sources like online sites, articles, newspaper, blogs. There are
many people who collect the data on a specific topic and then post that data on internet,
so that the other people can access it ( Vadlamannati, 2015) .
In the present research, investigator use both primary and secondary method of data
collection in order to accomplish the desired aims and objectives.
Sampling method - Sampling methods refers with the process of selecting the group of
individuals from the huge population, for targeting them to do sampling. The specific group is
selected on which the sampling is drawn and then they also become the part of this research. This
refers to the stage on which they apply the findings of the research for target population. The
present research project have the total samples of respondents 30 who represent their point of
views and give specific opinions on the related topic of the research ( Wilkins, Khanna and
Trubek, 2017) . The sample responders who taken as the part of this particular study of research
are the teenagers and adults, etc.
Ethics consideration - Ethical consideration has common undertaking association for
exploring whole areas. In addition to this, it can examined that real rules and regulations are
identified in term of right or wrong. It is essential part which can be useful for securing various

criteria on experts that can be gathered and collected effectively. They have develop accurate
decisions for selecting right or wrong and also show individual response towards specific topic.
There are various types of moral qualities that are required for researcher is to sort particular
investigating work.
DATA ANALYSIS
This is also considered as the most crucial part of the process of research project in which
investigation is needed for analysing the requirement in order to examine data in the respect of
evaluating the aims and objectives of the project. Data and information is related to ascertain the
essential details which are interpreted by the various types of graphs and charts. An investigator
can analyse data and information by conducting random sampling method as described above
and for this the responders are 30. It will help in identifying applicable facts and figures that can
be used for completing specific report. The responders are those who give their viewpoint or
opinions in respect of the product and services of the company Zara. This can be executed by
both qualitative and quantitative study.
Theme 1 : Concept of globalisation
Q1. Are you aware about the concept of globalisation ? Frequency
Agree 25
Disagree 5

Interpretation : From the above graph, it has been interpreted that globalisation is the
procedure which help company in expanding business operations and functions. There are
around 30 respondents, from which 25 are agree with the statement that athey are aware about
the concept of globalisation, on the other hand, 5 are not satisfied with the statement and they
disagreed this theme.
Theme 2 : Benefits for globalising business at global scale
Q2. What are the benefits for globalising business at global scale for
Zara company?
Frequency
Employment opportunities 20
Better utilization of the resources 5
Incentives from the government 5
Agree Disagree
0
5
10
15
20
25
25
5
Column B

Interpretation : From the above stated graph, it has been analysed that expanding the
business at global scale can be very beneficial for the companies as they can gain many
advantages from this. From the 30 respondents, 20 companies are getting the benefit of
employment opportunities, and 5 are getting the benefit of better utilisation of resources, along
with this the rest are taking the advantage of Incentives from the government.
Theme 3 : Major challenges faced by Zara while expanding their business operations.
Q3. What are the major challenges which ZARA will face while
expanding their business operations and functions ?
Frequency
Budget management 15
Change in technology 10
Huge Competition 5
Employment opportunities
Better utilization of the resources
Incentives from the government
0
2
4
6
8
10
12
14
16
18
20
20
5 5
Column B

Interpretation : From the above stated graph, it has been interpreted that global business
environment also have the various issues and challenges which can impact on the business
growth of the company. By this, there are different factors which directly or indirectly affect on
business functions and operations. Around 15 respondents agree that budget management is one
of the major challenge which occurs while establishing business operations at global scale.
Along with this, 10 respondents respond that change in technology is the leading issue and
problem that will arise at the time in moving the business in international market.
Theme 4 : Strategies used by Zara.
Q3. Which strategies Zara will use to enter in emerging market? Frequency
Partnership 13
Licensing 12
Franchising 5
Budget management Change in technology Huge Competition
0
2
4
6
8
10
12
14
16 15
10
5
Column B

Interpretation : From the above stated graph, it has been interpreted that there are
several major strategies that can be used by Zara to expand their business at global scale.
Company. Among 30 respondents, 20 responders answers that Partnership strategy will be best
for Zara in order to expand their business functions and operations in international market. Rest
of the respondents thinks that Licensing and franchising will be best suitable strategy for an
administration in establishing new organization functions at various stages.
Theme 5 : Strategies will help Zara in expanding business at global scale.
Q5. Did the above strategy will help Zara in expanding successfully
their business at international market?
Frequency
Agree 12
Disagree 18
Partnership Licensing Franchising
0
2
4
6
8
10
12
14 13
12
5 Column B

Interpretation : From the above stated graph, it has been interpreted that the above
strategies will help Zara in expanding their business at international market successfully. From
the 30 respondents, 18 disagree this statement that this strategies can be useful in expanding the
business but 12 respondents agreed this that these strategies can be helpful for Zara.
Theme 6: Does globalisation helps in gaining higher growth.
Q6. Does globalisation helps in gaining higher growth and
development for an organisation ?
Frequency
Agree 12
Disagree 18
Agree Disagree
0
2
4
6
8
10
12
14
16
18
12
18
Column B

Interpretation : From the above stated graph, it has been interpreted that global business
environment is the best method and is mostly used globalisation is mostly used in expanding
business operations and its functions of a company in global market. From around 30
respondents 12 are agree on that statement where globalisation help in exploiting higher growth
and development within an organisation. On the other hand, rest of the 18 respondents think that
globalisation does not help Zara company in acquiring higher growth and success level.
Theme 7 : Importance of global business environment .
Q7. What is the importance of global business environment ? Frequency
Market Expansion 8
Product Differentiation 10
Cost advantage 12
Agree Disagree
0
2
4
6
8
10
12
14
16
18
12
18
Column B

Interpretation : From the above stated graph, it has been interpreted that globalisation is
very important in moving the business of a company at global scale. And in the similar way it is
important because of the above points, which is gained by using globalisation, As among 30
respondents 12 respondents answers that by the use of globalisation, the company can gain
maximum profits. In the similar way different respondents have their different viewpoint on the
importance of global business environment.
Theme 8: Globalisation helps in enhancing the productivity of an organisation.
Q8. Can globalisation helps in enhancing the productivity of an
organisation ?
Frequency
Yes 22
No 8
Market Expansion Product Differentiation Cost advantage
0
2
4
6
8
10
12
8
10
12
Column B

Interpretation : From the above stated graph, it has been interpreted that every company
needs to perform different activities that can be helpful in attracting huge number of customers
towards specific goods and services. Globalisation aids in enhancing level of productivity in
order to get huge income. There are around 30 respondents from which 22 are agree on that
statement in which globalisation help company in acquiring huge level of productivity within an
organisation. Apart from this rest are disagree on that consideration.
Theme 9 : Government will provide incentives to the companies.
Q9. Do you think government will provide incentives to the companies
who expand their business at global scale?
Frequency
Yes 22
No 8
Yes No
0
5
10
15
20
25 22
8
Column B

Interpretation : From the above stated graph, it has been interpreted that, as the business
is expanded at global scale can help in achieving employment opportunities, and the government
want more employment for the peoples, so 22 of the respondents are agree that government will
provide incentives to the companies who are expanding and moving their business in global
market , on the other hand 8 are disagree on this statement.
FINDINGS
After conducting this research it has been identified that, when an organisation expand its
business as global level several business environmental factors give direct and indirect impact on
the working of company. Along with this, there are advantages of global business environment
such as increasing number of customers and sales. On the other hand drawback also like
competitive surroundings.
CONCLUSION AND RECOMMENDATION
RECOMMENDATION
From the above conducted research, it is to recommend to the company Zara that they
should study the entire market, ascertain the place where they can gain the attention of more
customers. Along with this by using the concept of globalisation, Zara can easily gain maximum
Yes No
0
5
10
15
20
25 22
8
Column B

profits by selling their desired products and services. In addition with this, Zara should examine
the potential buyers who can afford their products before entering in new market. In the context
with the research, it is to recommend that the investigator should evaluate the cost in the
beginning of the research so that they can know how much fund and resources will going to be
used in achieving the aims and objectives. Apart from all this, in respect of the students, the
educatee should learn more about the concept of globalisation, and try to learn and work on this,
so that in future this will help them to achieve high career growth.
REFLECTION
While conducting the research I had gone through many new experiences, in which I find
out that globalisation is one of the effective process which assist organizations in expanding their
business operations and its functions at global scale. I had developed the aims and objectives of
research which effectively evaluated entire topic in better manner. Along with this, I used the
literature review part for examine the viewpoint of different authors regarding the specific topic.
By this I came to many things about globalisation along with their benefits and drawbacks. Apart
from all this work, when I start conducting the research on this topic I thought to begin this
project by formulating various strategies and policies which help me in reaching with these aims
and objectives. But due to less resources and fund, I didn't able to do that. I faced many problems
and issues in completing this research, as this was very difficult for completing this work in
given time period, with optimum limited resources and so more. Thus, completing this research
project has increased my skills and practical knowledge, which can be beneficial for me in
upcoming future.
Alternative research method
Investigator can use alternative methodology for conducting research i.e., interview but it
will be not used by researcher because of time consuming process as well as result in several
other extra expenses. Thus, researcher is using questionnaire approach for conducting respective
research and gaining views of respondents.
CONCLUSION
From the above conducted research, it has been concluded that Global business
environment refers as the environment in different independent nations. With the help of
globalisation, Zara can grow their business operations and its functions at global level with more
innovative ideas so that more customers can get attract towards their products. Along with this,

there are various problems which arises and faced by Zara, so that they need to make proper
changes and alterations in existing strategies and policies effectively. In addition with this
research, the concept of globalisation will help the company to run their business smoothly and
effectively, and this help the investigator to conduct proper analysis for ascertaining the positive
results or outcomes.

REFERENCES
Books and Journals
Baars, J. and et. al., 2016. Aging, globalization and inequality: The new critical gerontology.
Benería, L., Berik, G. and Floro, M., 2015. Gender, development and globalization: economics
as if all people mattered. Routledge.
Briscoe, D., Tarique, I. and Schuler, R., 2012. International human resource management:
Policies and practices for multinational enterprises. Routledge.
Cavusgil, S.T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Cleveland, M. and et. al., 2016. Identity, culture, dispositions and behavior: A cross-national
examination of globalization and culture change. Journal of Business Research. 69(3).
pp.1090-1102.
Crane, A., Matten, D. and Spence, L., 2013. Corporate social responsibility in a global context.
Crane, and et. al., 2014. Contesting the value of “creating shared value”. California management
review. 56(2). pp.130-153.
Laszlo, C. and Cescau, P., 2017. Sustainable value: How the world's leading companies are
doing well by doing good. Routledge.
Li, G. and Zhou, H., 2015. Globalization of financial capitalism and its impact on financial
sovereignty. World Review of Political Economy. 6(2). pp.176-191.
Madhok, A. and Keyhani, M., 2012. Acquisitions as entrepreneurship: Asymmetries,
opportunities, and the internationalization of multinationals from emerging economies.
Global Strategy Journal. 2(1). pp.26-40.
Rossati, A., 2017. Global warming and its health impact. The international journal of
occupational and environmental medicine. 8(1 January). pp.963-7.
Schnall, P.L., Dobson, M. and Landsbergis, P., 2016. Globalization, work, and cardiovascular
disease. International Journal of Health Services. 46(4). pp.656-692.
Shahbaz, M. and et. al., 2016. The role of globalization on the recent evolution of energy
demand in India: Implications for sustainable development. Energy Economics. 55.
pp.52-68.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Sheth, D.L., 2017. Globalization and new politics of micro-movements. In Social
Movements (pp. 112-151). Routledge India.
Stahl and et. al., 2012. Six principles of effective global talent management. Sloan Management
Review. 53(2). pp.25-42.
Suchday, S., 2015. Anger and globalization among young people in India. New directions for
child and adolescent development. 2015(147). pp.77-84.
Suci, S.C., Asmara, A. and Mulatsih, S., 2016. The impact of globalization on economic growth
in ASEAN. Bisnis & Birokrasi Journal. 22(2). pp.79-87.
Vadlamannati, K.C., 2015. Rewards of (dis) integration: Economic, social, and political
globalization and freedom of association and collective bargaining rights of workers in
developing countries. ILR Review. 68(1). pp.3-27.
Wilkins, D.B., Khanna, V.S. and Trubek, D.M. eds., 2017. The Indian Legal Profession in the
Age of Globalization. Cambridge University Press.

APENDIX
Questionnaire
Q1) Are you aware about the concept of globalisation?
Agree
Disagree
Q2) What are the benefits for globalising business at global scale for Zara company ?
Employment opportunities
Better utilization of the resources
Incentives from the government
Q3) What are the major challenges which ZARA will face while expanding their business
operations and functions ?
Budget management
Change in technology
Huge Competition
Q4) Which strategies Zara will use to enter in emerging market?
Partnership
Licensing
Franchising
Q5) Did the above strategy will help Zara in expanding successfully their business at
international market?
Agree
Disagree
Q6) Does globalisation helps in gaining higher growth and development for an organisation ?
Agree

Disagree
Q6) What is the importance of global business environment ?
Market Expansion
Product Differentiation
Cost advantage
Q7) What are the components which leads to globalisation ?
Reduction in tax rates
Consumer demand and need
Q8) Can globalisation helps in enhancing the productivity of an organisation ?
Yes
No
Q9) Do you think government will provide incentives to the companies who expand their
business at global scale?
Yes
No
Q10) Provide the recommendations regarding how to analyse the drawbacks and benefits of
global business environment for enhancing growth of an organisation.

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Aim
“To evaluate benefits and drawback of global business environment for improving
business growth of large scale company” A case study on Zara.
Research objectives
 To understand concept of globalisation.
 To identify drawbacks and benefits of global business environment which contributes
in growth of Zara.
 To analyse the role of globalisation in business growth of Zara.
Research Questions
 What do you mean by globalisation?
 What are the major drawbacks and benefits of global business environment which
contributes in growth of Zara?
 What is the role of globalisation in business growth of Zara?
Section Two: Reasons for choosing this research project
Globalisation helps in knowing about need and demand of
consumers.
It can help to evaluate benefits and drawback for improving
business growth at global level.
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):

Section Three: Literature sources searched
Concept of globalisation
According to Crane (2013), Globalisation refers with the process for describing
economic, social and political communication and interrelation in all over the world. The
concept of globalisation will help the company to sell their products and services and satisfy
the needs and preferences of their customers. In today's time, the increasing population has
impacted the economy in both positive and negative way.
Drawbacks and benefits of global business environment which contributes in growth of
Zara.
According to Dr. Cairo, Globalisation is a complex web where the peoples are
interconnect with each other to expand the business at global scale, because there are many
various peoples with different culture.
Benefits of Globalisation
Better utilization of resources : By expanding the business company can gain maximum profit
and can buy the best resources and utilize it in an effective manner. Therefore, the organisation
gets benefits of large scale production, improvement in efficiency of workers and reduction in
cost.
Achievement of objective of profit – If a company expand their business in international market
then they can gain more and more profit objectives. The global scale market provides the
higher profits
Drawbacks of globalisation
Customer Needs – Zara have to analyse the needs and requirements of customers of different
culture from various countries while expanding their business at global scale, so this
analysation creates difficulty in developing the products and services (Li and Zhou, 2017) .
Competition – The major drawback of globalisation in the growth of Zara is that there are
many competitors who competes with Zara in the international market, so this competition and
these rivals can create many issues or problems for the organisation to expand their business at
global scale.
Role of globalisation in business growth of Zara

The role of global business environment is to increase the growth of the business by
increasing their market share, Zara can enhance their business growth by producing the good in
cheap rate and selling their products at low cost. As customers have lots of substitute so they
can go to another option if the prices are high of the products of Zara, and this will impact the
behaviours of the company as all customers want to buy goods which can be acquire quickly
and in more efficient way
Use of key literature sources to support your research question,
objective or hypothesis:
Section Four: Activities and timescales

Activities to be carried out during the research
project (e.g research, development and analysis
of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
 Identify the reason
 Formulate the strategies
 Offer employee option
 Improve organisational culture and environment
 Implement of corporate strategy and governance
How long this will take:
3 days
5 days
12 days
15 days
10 days
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and wh
The two types of research methods are as follows which named as qualitative
quantitative. In qualitative research, researcher gives preferences to human percep
their thoughts at the time of evaluating entire research. This methods incl
interviews, focus groups and observation in order to reach result (Stahl and et. al., 2
On the other hand, In Qualitative research, the information is examine on the bas

mathematical algorithm, numerical formulas, and computational techniques. This me
gather the information by conducting open communication with the targeted audiences
present report use qualitative research method for collecting and gathering accurate da
What your areas of research will cover:
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the
Date

Research Ethics approval form
Section 1: Basic details:
Project title:
The benefits and drawbacks of a global business environment
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 15-50: Young people aged: 18-27 Adults: 25-50
How will participants be recruited (identified an approached)?
Describe the processes you will use to inform participants about what you
are doing:

How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation
of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes
Who will have access to the data and personal information?
I will be keeping data myself.
During the research:
Where will the data be stored?
The data will be carried on my laptop.
Will mobile devices such as USB storage and laptops be used

Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
The data will be uploaded on the portal
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that
may arise because of your research. Please consider/address all issues
that may apply. Ethical concerns may include, but are not limited to the
following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research
and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my
Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to the Cohort Leader and a
copy to your supervisor only

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Aim
“To evaluate benefits and drawback of global business environment for improving
business growth of large scale company” A case study on Zara.
Research objectives
 To understand concept of globalisation.
 To identify drawbacks and benefits of global business environment which contributes
in growth of Zara.
 To analyse the role of globalisation in business growth of Zara.
Research Questions
 What do you mean by globalisation?
 What are the major drawbacks and benefits of global business environment which
contributes in growth of Zara?
 What is the role of globalisation in business growth of Zara?
Section Two: Reasons for choosing this research project
Globalisation helps in knowing about need and demand of
consumers.
It can help to evaluate benefits and drawback for improving
business growth at global level.
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):

Section Three: Literature sources searched
Concept of globalisation
According to Crane (2013), Globalisation refers with the process for describing
economic, social and political communication and interrelation in all over the world. The
concept of globalisation will help the company to sell their products and services and satisfy
the needs and preferences of their customers. In today's time, the increasing population has
impacted the economy in both positive and negative way.
Drawbacks and benefits of global business environment which contributes in growth of
Zara.
According to Dr. Cairo, Globalisation is a complex web where the peoples are
interconnect with each other to expand the business at global scale, because there are many
various peoples with different culture.
Benefits of Globalisation
Better utilization of resources : By expanding the business company can gain maximum profit
and can buy the best resources and utilize it in an effective manner. Therefore, the organisation
gets benefits of large scale production, improvement in efficiency of workers and reduction in
cost.
Achievement of objective of profit – If a company expand their business in international market
then they can gain more and more profit objectives. The global scale market provides the
higher profits
Drawbacks of globalisation
Customer Needs – Zara have to analyse the needs and requirements of customers of different
culture from various countries while expanding their business at global scale, so this
analysation creates difficulty in developing the products and services (Li and Zhou, 2017) .
Competition – The major drawback of globalisation in the growth of Zara is that there are
many competitors who competes with Zara in the international market, so this competition and
these rivals can create many issues or problems for the organisation to expand their business at
global scale.
Role of globalisation in business growth of Zara

The role of global business environment is to increase the growth of the business by
increasing their market share, Zara can enhance their business growth by producing the good in
cheap rate and selling their products at low cost. As customers have lots of substitute so they
can go to another option if the prices are high of the products of Zara, and this will impact the
behaviours of the company as all customers want to buy goods which can be acquire quickly
and in more efficient way
Use of key literature sources to support your research question,
objective or hypothesis:
Section Four: Activities and timescales

Activities to be carried out during the research
project (e.g research, development and analysis
of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
 Identify the reason
 Formulate the strategies
 Offer employee option
 Improve organisational culture and environment
 Implement of corporate strategy and governance
How long this will take:
3 days
5 days
12 days
15 days
10 days
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and wh
The two types of research methods are as follows which named as qualitative
quantitative. In qualitative research, researcher gives preferences to human percep
their thoughts at the time of evaluating entire research. This methods incl
interviews, focus groups and observation in order to reach result (Stahl and et. al., 2
On the other hand, In Qualitative research, the information is examine on the bas

mathematical algorithm, numerical formulas, and computational techniques. This me
gather the information by conducting open communication with the targeted audiences
present report use qualitative research method for collecting and gathering accurate da
What your areas of research will cover:
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the
Date

Research Ethics approval form
Section 1: Basic details:
Project title:
The benefits and drawbacks of a global business environment
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 15-50: Young people aged: 18-27 Adults: 25-50
How will participants be recruited (identified an approached)?
Describe the processes you will use to inform participants about what you
are doing:

How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation
of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes
Who will have access to the data and personal information?
I will be keeping data myself.
During the research:
Where will the data be stored?
The data will be carried on my laptop.
Will mobile devices such as USB storage and laptops be used

Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
The data will be uploaded on the portal
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that
may arise because of your research. Please consider/address all issues
that may apply. Ethical concerns may include, but are not limited to the
following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research
and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my
Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to the Cohort Leader and a
copy to your supervisor only