This report examines the impact of global competition on organizations, using Unilever as a case study. It begins with an introduction outlining the research rationale, aim, objectives, and research questions. The literature review explores the concept of global business, challenges in the global market, the impact of competition, and strategies for gaining a competitive edge. The research methodology details the research philosophy, approach, and methods, including data collection and ethical considerations. The report analyzes Unilever's strategies for navigating global markets, addressing challenges such as cultural differences and competition, and identifies strategies like cost advantage and differentiation to maintain a competitive edge. The report concludes with a summary of the findings and provides references for further study.
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