Essay: The Ways Social Media Influenced the Spread of Global Culture

This essay delves into the significant influence of social media on the dissemination of global culture. It examines how platforms like Facebook, Twitter, and others have facilitated the exchange of information, ideas, and cultural practices across geographical boundaries. The essay draws on a range of scholarly sources to analyze the multifaceted effects of social media, including its role in shaping consumer behavior, fostering social movements, and promoting transparency in governance. It discusses the evolution of social media and its impact on brand management, political participation, and the overall cultural landscape. The essay also acknowledges the potential downsides, such as the spread of misinformation and the homogenization of culture, providing a comprehensive overview of the complex relationship between social media and the globalization of culture.

Discuss the ways social media
influenced the spread of a global
culture

Reason for choosing this topic:
Main reason for choosing this topic is that there are different type of changes that has
taken place in relation with technology. Companies are able to have close interaction with their
customers. In this context, social media is effective enough to understand the issues that are
faced by people in relation products and services. This topic is selected as it will be helpful
enough to determine the influence of social media in spread of global culture. In order to cover
the research topic, there are both research and reading conducted. Below given are the identified
sources:
1. Pookulangara and Koesler, 2011-
Information innovation has made an imaginative manner by which individuals impart and
interface. Especially, long range interpersonal communication sites have turned into a prominent
virtual gathering place for shoppers to join and offer data. Interpersonal organizations enable
buyers to intentionally post individual data, transfer photos, send and get messages, join
gatherings, and blog at their recreation. Customers presently have the way to impart their
sentiments about items and organizations to different purchasers "like themselves" at a basic
point in the business cycle
2. Okazaki and Taylor, 2013-
The essential point of this article is to distinguish hypothetical establishments that can be
utilized as a part of research via web-based networking media with regards to worldwide
publicizing research. An extra target is to recognize future research headings for hypothesis
working in this exploration region
3. Gensler and et.al., 2013-
Article about internet based life's effect on brands is developing, yet does not have a
methodical distinguishing proof of key difficulties identified with overseeing brands in this new
condition. This paper audits existing examination and presents a system of internet based life's
effect on mark administration.
4. Pieterse, 2015-

This article discusses that Today globalization is invariant and even permanent.
Globalization affects to changing cultural patterns too. In addition, there is occurrence a mutual
penetration of different trends in art and their exchange.
5. Juris, 2012 -
Culture plays an important role in social movement study. Culture always move fore-part
of social movement. It is the movement that tries to change the culture. There are generally four
types of social movement which are reformative, revolutionary and alternative. Repression is the
first reason for decline in social movements.
6. Rowman, Littlefield and Johnston, 2013-
Today, globalisation is irreversible and even constant. It directly affects the dynamic
pattern of culture. In order to interact one nation into global system defines globalization. It
contributes to the expansion of culture ties in between migration of human and people.
7. Bertot, Jaeger and Grimes, 2010-
This article states that numerous administrations have attempted to expand receptiveness
and straightforwardness in their activities. Data and correspondence innovations (ICTs) are seen
by numerous as a savvy and advantageous intends to advance receptiveness and
straightforwardness and to lessen defilement. E-government, specifically, has been utilized as a
part of numerous conspicuous, thorough straightforwardness efforts in various countries.
8. Cha and et.al., 2010-
Twitter has distinctive kinds of clients, however the best utility lies in finding the most
compelling ones. The motivation behind this article is to gather and order the distinctive Twitter
impact measures that exist so far in writing. These measures are extremely different. Some
depend on basic measurements gave by the Twitter API, while others depend on complex
numerical models. A few measures depend on the PageRank calculation, generally used to rank
the sites on the Internet.
9. Van, 2013-

Web-based social networking has come to profoundly infiltrate our lives: Facebook,
YouTube, Twitter and numerous stages characterize a considerable lot of our everyday
propensities for correspondence and innovative creation. The Culture of Connectivity thinks
about the ascent of online life in the principal decade of the twenty-first century up until 2012,
giving both a chronicled and a basic investigation of the rise of real stages with regards to a
quickly changing environment of connective media.
10. Halpern, Valenzuela and Katz, 2017-
This investigation progresses a hypothetical model fixated on aggregate and interior
adequacy to clarify the different pathways through which political sharing on Facebook and
Twitter may impact people to participate in political exercises. We test the model with
information from a 2‐wave board study led with a grown-up populace in 2013 in Chile. We
found that successive use of Facebook and Twitter for sharing political data is helpful for more
elevated amounts of cooperation through various adequacy measures.

REFERENCES
Books and Journals
Pookulangara, S. and Koesler, K., 2011. Cultural influence on consumers' usage of social
networks and its' impact on online purchase intentions. Journal of Retailing and
Consumer Services, 18(4), pp.348-354.
Okazaki, S. and Taylor, C.R., 2013. Social media and international advertising: theoretical
challenges and future directions. International marketing review, 30(1), pp.56-71.
Gensler, S., Völckner, F., Liu-Thompkins, Y. and Wiertz, C., 2013. Managing brands in the
social media environment. Journal of interactive marketing, 27(4), pp.242-256. -
Pieterse, J.N., 2015. Globalization and culture: Global mélange.
Rowman & Littlefield and Johnston, H., 2013. Social movements and culture. Routledge.
Juris, J.S., 2012. Reflections on# Occupy Everywhere: Social media, public space, and emerging
logics of aggregation. American Ethnologist, 39(2), pp.259-279.Smith, J., 2008. Social
movements for global democracy. JHU Press.
Bertot, J.C., Jaeger, P.T. and Grimes, J.M., 2010. Using ICTs to create a culture of transparency:
E-government and social media as openness and anti-corruption tools for societies.
Government information quarterly, 27(3), pp.264-271.
Cha, M., Haddadi, H., Benevenuto, F. and Gummadi, P.K., 2010. Measuring user influence in
twitter: The million follower fallacy. Icwsm, 10(10-17), p.30.
Van Dijck, J., 2013. The culture of connectivity: A critical history of social media. Oxford
University Press.
Halpern, D., Valenzuela, S. and Katz, J.E., 2017. We face, I tweet: How different social media
influence political participation through collective and internal efficacy.Journal of
Computer-Mediated Communication, 22(6), pp.320-336.