Investigating the Impact of Social Media on Global Culture Trends

This report delves into the multifaceted influence of social media on global culture, examining how online platforms shape communication, business strategies, and societal trends. The analysis incorporates various theoretical frameworks, including liberalism, political realism, Marxism, constructivism, and postmodernism, to provide a comprehensive understanding of globalization. It discusses how social media impacts the spread of information, the evolution of business practices, and the transformation of sectors such as healthcare. The report uses references from different sources to support its claims. The report also includes a visual representation to highlight the concept of globalization. The report provides a detailed analysis and an overview of the subject matter.

CONTEMPORARY
SOCIETY IN A GLOBAL
WORLD

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................1
Discuss ways social media have influenced spread of global culture....................................1
REFERENCES................................................................................................................................2

MAIN BODY
Discuss ways social media have influenced spread of global culture
In the global culture, there are several perspectives in which social media have influence.
I learned that social media not only changing way of communication but also helps to operate
functions in global market with method in business (Wong and Bowers, 2019). Globalization
theory seeks as the process of interaction and integration among people, companies and
government in all over the world. It is associated with social and cultural aspect in global market.
There are several theories of globalization which put in different categories. In first
theory of liberalism process of globalization extent in modernisation. Hence, transparency
connection considered from human drives to maximise well-being. On the other hand, it can be
argued that theory of political realism advocate to develop national interest and conflict between
states. With this regard, global culture maintained with balance of power to achieve dominance
in collective resistance.
 Theory of Marxism with essential component of any business strategy: As per theory of
Marxism, principally it is concerned with appropriate models of production and social
exploitation. Hence, globalization happen because of trans-world connectivity. On the
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Illustration 1: Globalisation
Source: (Chigwangwa, 2011)

other hand, it can be argued that it enhances opportunities to make high profits and
surplus accumulation (Guzman, 2016). Theory of constructivism with social media platform consists banks of the future: On
the basis of theory of constructivism, globalization also arises in a way that possess by
people to construct mentally in social world with particular symbols. Beside this, it can
be argued that banks are also implemented sophisticated social media policies which
influence global culture (Rountree, 2016). Hence, banks conceive inhabitants in
particular global world.
 Theory of postmodernism with social media shaking healthcare and public health:
According to theory of postmodernism, globalization highlight with significance and
structural power. In this regard, healthcare and public health, social media change their
works. Therefore, large number of people rapidly share information. On the other hand,
lobal culture develops towards power structures that shape knowledge (Scholte, 2014).
Certain knowledge structures support with certain power hierarchies.
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REFERENCES
Books and Journals
Rountree, K., 2016. Crafting contemporary Pagan identities in a Catholic society. Routledge.
Scholte, J. A., 2014. Reinventing global democracy. European Journal of International
Relations. 20(1). pp.3-28.
Wong, P. T. and Bowers, V., 2019. Mature happiness and global wellbeing in difficult times. In
Scientific Concepts Behind Happiness, Kindness, and Empathy in Contemporary
Society (pp. 112-134). IGI Global.
Online
Chigwangwa, J., 2011. IDENTIFY THE VARIOUS FACTORS THAT HAVE PROMOTED THE
GLOBALISATION OF BUSINESS?. [Online] Available through:
<http://jmchigwangwa.blogspot.com/2011/05/identify-various-factors-that-have.html>.
Guzman, A., 2016. 6 ways social media is changing the world. [Online] Available through:
<https://www.weforum.org/agenda/2016/04/6-ways-social-media-is-changing-the-
world/>.
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