Report on Features, Roles, and Life Cycle of Destination Management

This report provides a comprehensive analysis of destination management services within the global tourism industry. It begins by examining the features and characteristics of various global destinations, including Australia, Italy, Vietnam, and Nepal, and explores their core resources and attractions. The report then delves into the value of different destination features, followed by a critical analysis of destination management at the national level. Part 2 defines the concept of destination management, outlining its key benefits and objectives, and describes its role at national, regional, and local levels. It also critically analyzes the role and performance of destination management. Part 3 evaluates the destination life cycle and its implications for management, appraising the role of management at different stages, and critically evaluating its priorities. The report emphasizes the importance of sustainable tourism development, effective marketing, and the creation of strong destination brands to enhance visitor experiences and achieve long-term success.

24 DESTINATION
MANAGEMENT SERVICES

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1 ...........................................................................................................................................3
Examination of features and characteristics defines range of global destination........................3
Description on different core resources and attractions for range of global destination.............4
Analysis on the value of different features of destination...........................................................5
Critical analysis on destination management at national............................................................6
PART 2 ...........................................................................................................................................6
Define the concept of destination management and key benefits and objectives of destination
management. ...............................................................................................................................6
Description on role of destination management at national, regional and local level.................7
Critically analyse the role and performance of destination management....................................9
PART 3 ...........................................................................................................................................9
Evaluation of the destination life cycle and implication on destination management.................9
Appraisal the role of destination management at different stages.............................................10
Critical evaluation on priorities of destination management.....................................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Destination management is termed out as professional service with firm local knowledge,
expertise and resources and to work with design and implementation of activities, events and
transportation etc. Therefore, destination management is coordinated activity that includes all
elements that makes up destination effective and this includes attractions, access, pricing and
marketing (Rubio Urios, 2019). This term mainly aims to control socio-cultural, environmental
and economical dimensions.
The present report is based on Tourism destination as Australia, Italy, Vietnam and Nepal
etc. Thus, the main purpose is to provide the direction and support for undertaking sustainable
development and growth that improve the tourism offer and aids to generate profitability for
tourism.
Henceforth, study will lay emphasise on features and characteristics that defines the
range of global destination, key beneficial aspects and objectives of destination management.
Therefore, assignment will cover role of destination management at national, regional and local
level. Lastly, evaluation will be conducted on life cycle of destination and its implication on
destination management.
PART 1
Examination of features and characteristics defines range of global destination.
Tourism destination termed out as city, town and any other area that depends on
significant extent on profitability from tourism state region that is marketed or markets itself as
the place of tourism (Đorđević and Kostić, 2019). Henceforth, destination is termed out as place
in which visitors spends at least one night and also evidence products of tourism such as
attraction, support service and complete resources of tourism that defines management,
administrative boundaries, physical and have well known image.
Features of the global destination- It is inclusive of quality, authenticity, uniqueness ,activity
option. This is termed out as the combination of the all elements that makes the destination
different from one another. Henceforth, these as are-:
 Quality- The high quality termed out as the key guiding value to the tourism
development. In order to enhance the brand image of the destination, this is crucial to
keep the pleasing and clean appearance, effective and friendly hospitality services and
customer oriented operations.

 Authenticity- This is defined as letting the distinctive local flavour of the community
that shine through number of the ways that create and produce sense of place.
 Uniqueness- It is termed out as the edge that makes the attraction in community and this
must be apart from the competition ( Ojo and Yus 2020).
 Drawing power- This needs to be measured in terms to the number of visitors that travel
to specific distance to visit the community and they will repeat visits.
 Activity options- It is one of the crucial characteristics of the destination. In this way, the
core focus needs to be given on the sites, building, facilities etc.
Characteristics of destination- These are summarized as-;
 The area that is chosen by tourist as the target of his travel.
 This has to provide the integrated experience for the tourist.
 This must be containing of the lot of individuals that are being concerned on who are
operating with one another.
 It is the place that is containing of the tourism attraction, product services and other
background services that are crucial for spending at least one day.
Description on different core resources and attractions for range of global destination.
The core resources and attractors defined as key motivators that aids to visitation to a
destination. These are the crucial components that aids to bring success and profitability to the
global range of tourism destination (Fyall, Tasci and Atzori, 2019). Henceforth, the factors to
the different core resources and attraction are the fundamental source that influence the tourist to
choose one destination over another. Therefore, these factors falls under the categories as
climate, culture, mix of different activities, history, special events and entertainment etc.
Thus, Tourism experience is linked with wide range of physical resources of destination
and this is one of the crucial components that dominates as the factor of the competitiveness. For
example- the most of the travellers are attracted by the Vietnam due to wonderful natural beauty.
It is country that has the wide history and ancient traditions. This place has varied historic
attraction and old temples. It is famous for island as Con Dao islands and cham island, marble
mountains, Tam coc, Temple of literature in Hanoi, Bac Ha market etc. Henceforth, this can be
stated tat the destination climate and physiograohy is one of the perameter that can be taken as
core attractivness around the components that needs to be cratively developed.

For example- Nepal is the country that is full of the natural resources. It is rich in the
beautiful mountains and rich culture. In addition to this, dynamic and dramatic landscapes, rick
culture, environment, hospitality are the major highlights to the tourist. Thus, one of the core
attraction of this place for the tourist are as Himalayas, culture of Buddhist and exotic nature.
In addition to this, it can be stated that culture and history of the destination plays the
significant role and this is powerful attracting force from the perspective of visitor. This is the
force that appears to have growing significance for various segments of travel market. Thus,
local culture, history and the others are the significant components that aids to build the
competitive advancement. On the other hand, market ties is inclusive of the several dimension
that along with the destination it establish and this is also core factor that enhance the brand
image of tourist destination.
For example- Italy is beautiful country and this is loved at the global level for offering
the eclectic blend of tourist attractions. This is famous for its alluring charm and this place has
magnificent architectures and these are among the seven wonders of the world. This place has
made the huge contribution to the world of art, opera, design, literature, food and films etc.
Therefore, the challenge facing the tourism destination manager is to take steps that aids
to develop those activities that helps to take the advancement of the natural physiography of the
destination at time remaining the consistent with the local culture and its value. Henceforth, Italy
is taken as the Europe popular destination that mainly renowned for culture, cuisine natural
attractions and landmarks etc.
The special events of any specific country aids to attract the individuals in the large
manner. Australia possess some sports events of football, cricket and tennis etc. This country
has vibrant culture scene along with music, food festivals and art that held throughout the year.
Thus, Australia is the important market for the theatre productions in the Melbourne and Sydney
and these are too expensive to this country.
Henceforth, this can be stated that tourist core resources and factors plays the significant
role in attracting tourist. Thus, accommodation facilities, food service, transportation facilities all
are the major attraction for the global range of tourism destination.
Analysis on the value of different features of destination.
The different features of the destination plays the crucial role to attract the tourist and to
enhance the brand image of the enterprise. Henceforth, expectations of the tourist is inclusive to

visiting the place that are related to the several components of the chosen destination. Thus,
culture, events, landscapes all are the term that enhance the brand image of tourist destination.
These are the features that that attracts the individuals to the destination and this also contribute
to enhance the overall experience of the trip to tourist.
Critical analysis on destination management at national
As per the view of stated that destination management termed out as coordinated
management of all the elements that make up the destination and this is inclusive of access,
marketing, pricing and attractions. However, role of destination management is to undertake the
development to the sustainable tourism is highly important and this also plays the vital role in
terms to shaping the success of the tourism sector.
PART 2
Define the concept of destination management and key benefits and objectives of destination
management.
Destination management is termed out as the process that includes all kind of
coordinated actions that mainly aim towards to control economic, environmental and socio-
cultural dimensions of the specific tourism territory. This must be carried out by the wide range
of the local authorities and other stakeholder of the tourism such as partnership and the wide
number of principle of good governance (Yi, Yuan and Yoo, 2020). There are some of the
elements that inclusive of the attraction, marketing, pricing and amenities. However, the one
main role of destination management is the development of the sustainable tourism and this is
one of the highly important components. In addition to this, destination management is termed
out as the process that leads, influence and coordinate the management to the all aspect of
destination that mainly contributes towards the visitor experience.
Benefits of destination management-
There are some of the advancement of the destination management and thee are outlined
below as ate-
 Establish competitive edge- There is need to establish the strong and unique positioning
that can offer the different kind of experience as compared to the other destination. This
aids to develop the destination resources and attractions in manner that highlights its
unique characteristics. With help of delivering the excellent quality experience and

superior value for the money with help of ensuring the each aspect of visitor experience
are of the highest standard and this is coordinated.
 Ensure tourism sustainability- The sustainable tourism development with help of
effective and proper management and planning ensures that destination maintains high
environmental integrity and resources that made the tourism place attractive. Thus, better
management can assist to avoid social and cultural conflicts that prevents the tourism
from affecting local life styles, traditions and values adversely.
 Build a strong and vibrant brand identity- Effective destination management aids to
increasingly realising value and power to develop strong destination brands. This aids yo
consistently deliver the excellent value, helps to build brand loyalty and conduct visitor
return to the destination on the regular basis.
 Improving tourism yield- To put the major focus over the target marketing and spatial
development can lengthen the length of stay of the visitor, enhance per capita visitor
expenditure and this can reduce the unwanted seasonality in visitor arrivals.
Objective of destination management-
These as are-:
 To facilitate the assessment of the tourism potential of destination and this also helps to
prepare the tourism development plan and helps to develop effective techniques to the
marketing.
 This aids to familiarize with practices of the destination branding.
 It leads to advance the analysis and research within the field of destination development.
Description on role of destination management at national, regional and local level.
Australia destination management at local, regional and national level-
The several insights into the planning strategies at the different levels within tourism
destination the government are emerged (Allam, 2020). At the national level, the more
consideration has given upon the marketing rather than the strategic planning. In this, the another
sort of the strategic planning as the tourism business development all ate seemed to come from
the multiple organisation within the AusIndustry as the Tourism Australia and department of
resources, tourism and energy.
In the Australia, the network consists of the largely organisation as national tourism,
regional tourism ad tour operators that considered as effective model of the organisational

structure of the tourism. This mainly focused on enhancing the efficiency of the sector with help
of developing the good knowledge of the stakeholders within tourism. In addition to this, each
Australian state and territory has their own tourism legal authorities and the role of the state
tourism organisation is to undertake the steps that aids to sustainable development and also
allows to undertake the marketing of tourist destination within the respective state to attract the
visitors.
On the other hand, Tourism Australia is the Australian government agency and this is
responsible for marketing the tourism at the domestically and international level to attract the
foreign tourist to visit the Australia. It is the enterprise that is engaged within number of the
activities that relates with activities to media programmes commerce and industry, promotion
etc.
Therefore, at the national level Tourism Australia is the government agency that aids to
promotes Australia as the Tourism destination. At the state level, Tourism Victoria is the agency
that is responsible to undertake the activities as to develop and market tourism at the domestic
and international level for the state of Victoria. At the regional level, Geelong ouway Tourism
mainly undertake the steps that aids to implements the business strategic plans in terms to
undertaking the strategic plan within tourism development.
Nepal destination management at local, regional and national level-
The sustainable development of the tourism cannot be possible without the effective
support of the legal authorities to undertake effective functions.
National level-
The country as the Nepal has the adequate level of the policy level support for the
tourism development. Therefore, tourism related separate tourism board has been established to
spirit the private public partnership concepts to governs the wide issues. The main mission of this
is to valued the tourism as the major contributor to undertake the sustainable tourism activity.
Thus, main aim of this is to undertake the distribution and leads towards to equitable distribution
of the tourism benefits. Thus, Nepal tourism board is the national tourism organisation that has
established within the 1998 by act of parliament in form of partnership among the government of
Nepal and private sector tourism.
Local level support-

There are number of NGOs and INGOs and community based enterprise that are taking
initiatives to enhance the number for the self reliance and this is inclusive of various income
generating activities that along with supporting training and skill development that direct has
supported the local tourism prospect. In addition to this, the concept of the village tourism, local
production promotion programme, festivals and rites to guest respecting all are the successful
effort for the local level support under the tourism development.
Regional level-
The Nepal tourism authority is responsible to carried out better tourist circulation and the
more focused development. The main aims is to bring the concept of the safety for the tourist.
Critically analyse the role and performance of destination management.
As per the view of Đorđević and Kostić, (2019) stated that the role of destination
management is to undertake the development for the sustainable tourism and this is highly
significant. Thus, destination management requires the effective coordination and this aids to
make the integration to the various elements that helps to constitute the destination mix to the
particular geographic location.
In contrary to Ojo and Yus (2020) stated that destination management organisations
termed out as to high standard of performance that access to the market and this is mainly based
on foreign models that operates within private sector.
PART 3
Evaluation of the destination life cycle and implication on destination management.
Destination life cycle termed out as the place towards the which the person and things
can travels to ( Destination life cycle, 2019). This can be as country, state and region and city
that is marketed as the place for tourist to visit. Henceforth, the Destination life cycle outlined
as-;
 Exploration- At this level the few adventurous tourist visit the site with few public
facilities. In this, the visitors are attracted to the natural physical feature of the tourism
destination as Australia, Vietnam and Nepal. These three are the countries that is high in
physical feature to the destinations.
 Stagnation- This is the destination that cannot taken any-more visitors. At this level, this
reaches to the set of the carrying capacity that mainly aims to determined with the help of

social and environmental limits. Rubio Urios, (2019) Đorđević and Kostić, (2019) Ojo
and Yus (2020)
 Involvement- At this stage, there is limited interaction between the tourist and local
community and this results only within the basic services. Thus, the legal authorities to
the destination as Australia, Nepal needs to take the initiatives to increase the
advertisement so that wide range of the tourism can get attracted.
 Development stage- This is the stage that defines the continue growth within number of
visitor arrivals. It can be termed out as the noticeable development within the additional
facilities of tourist and this also increased the promotional efforts.
Appraisal the role of destination management at different stages.
The role of destination management can be defined as the development of the sustainable
tourism and this is highly significant. This is also crucial to undertake the effective destination
marketing as this helps to shaping the success to the sector of tourism. Therefore, the role of the
destination management and destination marketing have been recognised as the importance that
aids to shape the success and sustainability of the tourism destination.
Role of destination management in marketing-
Destination management needs the coordination and integration of the varied elements
that constitutes destination mix for specific geographic location. Elements of the destination mix
are similar to destination products. There are varied people, packages physical attributes needs to
put together to enhance the tourism destination. Hence, the role of destination management
within the tourism can be appreciated if the elements of destination mix understood in properly
manner.
Role of destination in marketing in Tourism-
Destination marketing termed out as the high priority function to destination management
company. This needs to be designed strategically with the core activities as promotion and
marketing etc. Thus, the use of destination marketing aids to positioning the destination of
Australia, Italy and Vietnam etc. This can aids to ensure the sustainability for the longer period
of time.
Critical evaluation on priorities of destination management.
As per the view of Rubio Urios, (2019) stated that the main priorities of the destination
management is to protect the visitors. Therefore, this is inclusive of the elements of tourism

destination as attractions, access, marketing and pricing etc. In addition to this, the main aim of
destination management is to promote and develop tourism business activities to carry out the
effective level of tourism activities.
CONCLUSION
From the above report this can be summarized that destination management termed out as
the firm that has professional service with local knowledge, resources and expertise. The study is
based on the study as destination management services to tourism as Australia, Italy, Vietnam
and Nepal etc.
Henceforth, study has laid focused on features and characteristics that defines the range
of global destination. Lastly, evaluation has been collected on destination life cycle management.

REFERENCES
Books and journals
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BELGRADE. 572.
Ojo, B.Y. and Yusof, R.N.R., 2020. Influence of Policy Strategies, Instruments, and Malaysians’
Attitude on Sustainable Edu-tourist Industry in Malaysia.
Fyall, A., Tasci, D. and Atzori, R., 2019. Climate Change and Tourist Destinations: Florida's
Case.
Yi, J., Yuan, G. and Yoo, C., 2020. The effect of the perceived risk on the adoption of the
sharing economy in the tourism industry: The case of Airbnb. Information Processing &
Management. 57(1). p.102108.
Allam, Z., 2020. On Culture, Technology and Global Cities. In Cities and the Digital
Revolution (pp. 107-124). Palgrave Pivot, Cham.
Online
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