Strategic Impact of Global Disruptors on Organizations - MBA 618

This project delves into the strategic impact of global disruptors on organizations, providing a comprehensive analysis of how these forces reshape industries. The project begins with an overview of the concept of global disruption, emphasizing its influence on various sectors and the rise of new business models. It explores the disruptive impact of companies such as Netflix, Skype, Wikipedia, LEDs, and Tesla, highlighting their innovative approaches and industry-altering effects. The core of the project focuses on a critical analysis of a specific global disruptor, using Uber as a case study to illustrate the role of technology in reshaping the taxi industry. The project examines Uber's innovative business model, the rise of the on-demand market, and the impact of digital technologies on consumer services and competition within the industry. It also includes an analysis of the relevant literature, providing a foundation for understanding the broader implications of global disruption on organizational strategy and market dynamics.

Running head: STRATEGIC IMPACT OF GLOBAL DISRUPTOTRS ON ORGANIZATIONS
STRATEGIC IMPACT OF GLOBAL DISRUPTOTRS ON ORGANIZATIONS
Name of the Student
Name of the University
Author Note

1STRATEGIC IMPACT OF GLOBAL DISRUPTOTRS ON ORGANIZATIONS
Researching and reviewing the concept of “global disruption” by using examples
Global trends are able to create the larger winners and losers in different industries and
sectors. The current era and business environment is mainly based on the global forces that are
highly powerful in nature. The rise of different emerging economies have been able to influence
the spread of the digital technologies in a rapid way. The growth has been depicted in the
challenges related to increase in levels of globalization in various countries (Salvador &
Benghozi, 2017). The social contracts have an impact on the economy, society and the business
organization as well. The global trends are able to offer new opportunities to different sectors,
countries and companies as well. The global disruptions are taken into consideration by policy
makers, business leaders and the different individuals in order to enhance the organizational
processes (Corwin, 2018).
The concept of global disruption can be understood in an effective manner with the help
of different examples that had a major impact on their respective industries. The example of
Netflix can be taken into consideration for the purpose of understanding the proper impact of
global disruption. Netflix mainly operates in the online video streaming industry and the
organization has been able to disrupt the entertainment industry in a huge manner. Skype can
also be considered as a major global disruptor in its respective industry that has been able to
provide a new means of communication to the individuals in different parts of the world (Scott,
Loonam & Kumar, 2017).
Wikipedia can also considered as a major disruptor that has changed the concept of
encyclopedia that had been written for the purpose of providing information to the users related
to different subjects and topics. LEDs were also a major global disruptor in its time and they
were also considered to be quite impractical at the time of their launch. Tesla can be considered

2STRATEGIC IMPACT OF GLOBAL DISRUPTOTRS ON ORGANIZATIONS
to be another major example of an organization that is able to implement the process of global
disruption (Salvador & Benghozi, 2017). Tesla is mainly known in the automobile industry for
implementation of different ground level innovations in the vehicles. The electric vehicles of
Tesla Motors have proved to be a major source of disruption in the automobile industry. The
organization has been able to change the demands and needs of products or cars in the industry
(Välikangas, 2018).
Critical analysis of a global disruptor and establishing the sources
The business organizations are disrupted by implementation of innovative technologies in
a more frequent and huge manner. Innovative technologies have been able to impact the jobs of
employees of the firms and the consumers as well. The new age based technologies have been
able to play a major role in implementing changes in the daily lives of consumers in different
parts of the world. Smartphones and social media are considered to be major factors that have
been able to influence various areas and sectors of business. Innovation and disruption are
considered to be two major separate areas and disruption is able to play a major role in
preventing the process and activities of the organization as well (Alam, Gupta & Zameni, 2019).
Innovation is considered to be a new method or idea that is implemented by the
organizations. The impact of global disruption on the taxi industry can be taken into
consideration for the purpose of understanding the use of technology as a tool that help in
effective problem solving. Uber is considered to be a major organization in the taxi industry
which is able to bring disruptive changes and has also formed an innovative business model.
Uberisation is considered to be a term that has been derived from the name of the company Uber
which is able to describe the business organizations which implement similar business models
(Väyrynen, Lanamäki & Lindman, 2018).

3STRATEGIC IMPACT OF GLOBAL DISRUPTOTRS ON ORGANIZATIONS
The digital hailing of cabs and auto dispatch has been helpful in the proper formation of
an on-demand market. The on-demand market can be defined as the sector in which the demands
of consumers can be met by providing the products or services immediately. The exponential
growth of the on-demand market has been able to influence the services that are provided by the
organizations to consumers. The demands of consumers are met at a faster rates with the help of
different services that are provided by the organizations that are a part of the taxi industry. The
customer services have been improved in a huge manner by the implementation of cashless
billing system (Walji & Walji, 2016).
Uber is currently present in the western world and different areas or countries in the
world. Uber has also been able to gain a huge presence in the U.A.E. in spite of the strong
competition that is faced by a local organization named Careem. The process of digitalizing
services can influence the different industries and an organization like Uber has been able to
change the operations of organizations in the taxi industry. The digital technologies are able to
play a major role in changing the demands for the services that are offered by an organization
like Uber to the consumers in different parts of the world. Uber has been able to bring major
levels of disruption in the taxi industry and the competition in the industry has also been
influenced by the services of the firm (Yıldızgöz & Çelik, 2018).

4STRATEGIC IMPACT OF GLOBAL DISRUPTOTRS ON ORGANIZATIONS
References
Alam, N., Gupta, L., & Zameni, A. (2019). Fintech as Disruptors and Empowering Financial
Industry. In Fintech and Islamic Finance (pp. 37-62). Palgrave Macmillan, Cham.
Corwin, S. (2018). Why are disruptors dangerous?. Insights exploring new automotive business
models and consumer preferences, 1.
Salvador, E., & Benghozi, P. J. (2017). Technological innovation as a
disruptor. INNOVATION, 27, 29.
Scott, B., Loonam, J., & Kumar, V. (2017). Exploring the rise of blockchain technology:
Towards distributed collaborative organizations. Strategic Change, 26(5), 423-428.
Välikangas, L. (2018). Forum on Tesla and the global automotive industry. Management and
Organization Review, 14(3), 467-470.
Väyrynen, K., Lanamäki, A., & Lindman, J. (2018, August). Mobile Applications as Carriers of
Institutional Pressures: A Case of the Finnish Taxi Industry. In Scandinavian Conference
on Information Systems (pp. 55-68). Springer, Cham.
Walji, J. M., & Walji, W. (2016). Uber, a Disruptive Business Model of a Taxi
Service. International Journal of Systematic Innovation, 4(2).
Yıldızgöz, K., & Çelik, H. M. (2018, May). Critical moment for taxi sector: What should be
done by traditional taxi sector after the TNC disruption?. In The 4th Conference on
Sustainable Urban Mobility (pp. 453-460). Springer, Cham.