Analyzing the Global Eco Asia-Pacific Tourism Conference Case Study

This case study analyzes the Global Eco Asia-Pacific Tourism Conference, focusing on ecotourism. It identifies stakeholders (service providers and tourists) and details two conference session types: Conference Dinner and Closing Networking Function. The assignment outlines the five stages of group dynamics (Forming, Storming, Norming, Performing, Adjourning) and suggests conference events to facilitate these stages. It defines a plenary session and explains its importance in a conference program. The analysis identifies plenary sessions in the Global Eco Conference and mentions key information from the conference website, including overviews, delegate details, and Ecotourism Australia information. It explores marketing strategies such as hashtags, live streaming, social media contests, and Snapchat. Finally, it provides a venue checklist for the conference, including smart boards, Wi-Fi, audio equipment, seating, and staff. The document references various academic sources to support its findings.

Case Study
The Global Eco Asia-Pacific Tourism Conference (Global Eco) brings together
practitioners from around the globe to discuss the opportunities presented by
ecotourism.
The conference program extends for three days and is based on the theme
‘Ecotourism: Fostering Innovation – Sustaining Excellence.
Broadly, the theme focuses on how to seize the potential of ecotourism and how to
optimize its potential for your business or enterprise.
Your task: You are to research their website https://2017.globaleco.com.au/about-
global-eco/conference-profileand answer the following questions related to the Global
Eco conference.
1. Identify 2 different types of stakeholders and give an example of each.
The potential stakeholders of the Global Eco Asia-Pacific Tourism Conference are the
service providers for the event and tourist attending the conference program. Service
providers highly influence the overall establishment of the event as certain
responsibilities are charged to it. Moreover, tourists are considered crucial because
turnout of guests is mandatory for the successful accomplishment of the proposed
event. Both the bodies are rationally vital in the segment of global ecotourism.
2. Name and describe two session types that are included in the conference program.
Response

1. Conference Dinner
The following program was scheduled on Tuesday, 28th November 2017 at The
Conservatory, Ayers House. I was a theme party based on the idea of zoo animal wit
semi-formal dress code. The timing for this corporate dinner was from 7 pm to 10:30
pm. In order to register for the event, a fee of $155 per person was charged.
2. Closing Networking Function
The aforementioned event was organized on Wednesday, 29th November 2017 at
Nature’s Playground, Adelaide Zoo. The guests were asked to follow the dress code
of business informal and attend the session from 5 pm to 7.30 pm. The registration
charge for the following event was $85 per person.
3. List the 5 stages of group dynamics and list 3 types of conference events that will
assist in establishing these stages.
Response
The 5 stages of group dynamics are as follows:
1. Forming: It is the initial stage of structuring a team (Forsyth, 2018).
2. Storming: This stage is to test leadership skills of the team as individuals confront
ideas to accomplish the provided task (Forsyth, 2018).
3. Norming: It can be considered as a result, when group individuals understand team
mate’s requisite and work collectively to meet the proposed goals (Levi, 2015).
4. Performing: It facilitates the group members in realizing their individual role and
group objectives (Levi, 2015).
5. Adjourning: It is the final stage when the complete group collectively appreciates

their efforts (Forsyth, 2018).
The various conference events that will assist in instituting these stages are discussed
beneath:
1. Convention: In it, a large number of people, belonging to a same background or
company, discuss a particular issue.
2. Professional Conference: Professional administration of a company discusses the
matter of challenge and development for the organization.
3. Conference Call: Telephonic conversation having more than two participants in
the discussion (Hawkins, Thakkar, Sharma, Bhattacharjee, Eversole and Qin, 2014).
4. What is a plenary session? Explain why you would include a plenary session in a
conference program.
Response
The plenary session can be defined as a potential session of the conference, in which
all party members compulsorily attend to discuss a particular issue or development
program. In addition to this, it also comprises a broad range of informative content
such as keynotes, panel discussions, etc. to facilitate the purpose of the conference.
Incorporation of the plenary session in a conference program will potentially help in
attaining a conclusive outcome. Obligatory attendance of all the members will
provide better suggestions and individual opinion over a common issue. Along with
this, incorporation of keynotes and panel discussions will also validate the central

orientation of the conference.
5. Identify the plenary session/s in the Global Eco Conference. (You may refer to
past conference programs)
Response
The plenary sessions in the Global Eco Conference have organized on 27th as well 28th
November. The orientation of the program comprises Ecotourism and Private
Conservation, Ecotourism Australia Report, Tourism and The Chinese Dream,
Tourism and Protected Area Management Forum, Wildlife and Ecotourism,
Ecotourism and Philanthropy and Asia-Pacific Forum. Along with this, some
renowned keynote speakers were also invited, such as Hiran Cooray, Derek Tse,
Anthea Hammon, Rashmini Mather, Alfred Wellington, Sandy Pitcher, Cameron
Miller and Rod Hillman.
6. Conference program information is usually published online or in a conference
brochure. Name 3 kinds of information that is included on the Global Eco
website.
Response
The website of the Global Eco conference can be presented as a great piece of
presentation and illustration about the proposed event. The outline and orientation of
the website were formulated effectively to present edifying information for the
visitors. Some imperative information published on the website about the conference

are discussed below:
1. The foremost information mentioned on the website is about the overview of the
conference. Details such as conference profile, theme, green event and testimonial of
the event are vitally discussed.
2. A descriptive section for the delegates of the event was mentioned on the website
to provide complete assistance. The venue, accommodation, destination details, dress
code and list of guests are mentioned on the website to facilitate the arrival and
lodging of the delegates.
3. The website has also presented informative details about the Ecotourism Australia,
which comprises details about ECO certification, ROC certification, CACP
certification, Green Travel Leaders and EcoGuide certification.
7. Name the ways in which this conference might be marketed to its target audience.
Response
Marketing of the following conference was proposed to make it accessible to the
target audience. Some marketing tactics that might be used for promoting the
conference are as follows:
1. Hash Tag: Incorporation of the personalized hashtag could have helped the
administration in promoting the conference event through digital media.
2. Live Streaming the event: Live stream of the ongoing event and other details
could have helped in reaching to remote audiences.
3. Social Media Contest: Integration of social media contest about the conference

event could have helped in enhancing the engagement of people for the program.
4. Snapchat: Promotion through snapchat and other similar messaging applications
might have helped in connecting with millennial social media users.
8. List 5 items you would place on a venue checklist in regards to facilities and
staging for the Eco-Tourism Conference.
Response
In order to assure appropriate execution of the planned conference event, various
things need to be considered crucially. The venue of the event needs to flourish with
the essentials to facilitate the overall execution of the program. The checklist about
facilities on the conference venue will comprise following things:
1. Smart Board/Projection Screen: It will be helpful in presentation as well as video
conferencing (Burger and Saayman, 2009).
2. Wi-Fi: Delegates and guests may require internet connectivity for the conference
(Franco, Sampo and Cotevino, 2012).
3. Good quality audio output equipment: Audio equipment will help in making
proper contact between the guests and keynote speakers (Burger and Saayman, 2009).
4. Sitting arrangements: Proper seating arrangement for all the members is a crucial
part of the management of conference event (Franco, Sampo and Cotevino, 2012).
5. Efficient staff: Competent staff will help in facilitating the guests of the event
(Burger and Saayman, 2009).