7094MAA Global Engineering Strategy: Manufacturing Strategy Design

This document presents a comprehensive solution for a Global Engineering Strategy assignment undertaken by a student at Coventry University. The assignment requires the design of a manufacturing strategy for a chosen company, adhering to specific constraints and utilizing the Terry Hill model as a framework. The solution includes a Manufacturing Strategy Document summarizing key design decisions, followed by a detailed analysis based on the Terry Hill model. The analysis encompasses the development of SBU division objectives, marketing strategies, and order winners, supported by relevant theory and strategic concepts. The document further elaborates on the design of the manufacturing strategy, discussing options for each of the 12 elements, providing justifications for selected options, comparing the proposed strategy with the existing one, and addressing implementation, communication, evaluation measures, and adaptation to a changing environment. The assignment adheres to a strict word limit and formatting guidelines, ensuring the application of theory and justified selections throughout the design process. The document is intended for student use only and not for distribution outside of the university.