Global Entrepreneurship Report: Just Water New Venture Pitch Analysis

This report presents a comprehensive analysis of the Just Water venture, focusing on its global entrepreneurship strategy. It begins with a new venture pitch, outlining the company's business idea and methodology, particularly for the Chinese market. The report includes an elevator pitch, customer pitch, and investor pitch, detailing the company's offerings, target customers, and competitive advantages. A value proposition canvas is developed to highlight the gains, pain relievers, and products/services offered by Just Water. Furthermore, the report explores the company's value chain, emphasizing its commitment to sustainability and efficient resource management. The report also includes an MVP and discusses the selection criteria for choosing the Chinese market, providing justifications for the decisions made. All the information is supported by references and notes.

Running head: GLOBAL ENTREPRENEURSHIP
Global Entrepreneurship
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Table of Contents
New Venture Pitch.....................................................................................................................2
Value Proposition.......................................................................................................................6
References..................................................................................................................................9

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New Venture Pitch
As critically opined by Rawhouser, Villanueva and Newbert (2017), an entrepreneur
pitches its business in the concern of gaining resources when they need the same.
Specifically, the pitch is the presentation of a business idea and methodology to the potential
investors of business organisations. In this context, the given report is focused on creating a
business pitch idea for the company of Just Water in the region of China. The pitching of the
concerned new venture would be done with the help of the below-specified types of pitch.
Elevator Pitch
As opined by Reynolds (2015), an elevator pitch is that statement which is created in
the viewpoint of describing any idea, product as well as business in a manner that the concept
is made clear to the audience in a precise and short span of time. In the concern of Just Water
Company, China, the same is specified with the help of the given table.
What does the company do? The company is prominently recognised as a
water packaging industry.
Who are the customers? The potential customers to the company are
the ones who are conscious of their health
concerning the consumption of mineral
water and customers with high-income
earners.
What key benefits the company offers to its
consumers?
The water provided by the company is plant
derived from the purest form of spring
water.
It also provides its customers with flavoured
drinking water such as infused lemon water,

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infused tangerine water as well as infused
apple cinnamon water.
Why is the company better than its
competitors?
Unlike other companies, Just Water fosters
its packaging by keeping the sustainability
of the environment in mind. The water
packed is in the form of paper bottles and
not plastic bottles.
What information gives credibility to the
firm?
Just Water uses and reuses the resources of
water as it understands the fact that the
water resources are getting scarce with
increasing population. Moreover, the use of
paper bottles makes it different from other
bottled water companies.
Is there a clear and clean business sector
that the company fits?
Yes, of course, there is a clear as well as a
clean business sector that the company fits
in. The same is recognised to be water
packaging sector and that too with the
newest form of technologies used in the
same.
Customer Pitch
As stated by Beitelspacher et al. (2018), the customer pitch refers to the sales
presentation of the company to the customers in a concise and precise manner. In this
connection, the customer pitch concerned with the company under discussion here is
determined as below.

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You know how Bottled water companies use the resources
of water to manufacture the mineral water,
and thus the natural resources are depleted?
This is because Of the reasons that the customers in the
world of globalisation are concerned about
their health and the adverse manner, the
contaminated water affects their health.
However, The truth behind the same is that no
company pays attention to the other
resources which can be used and reused to
manufacture water.
Well, what we do is Leverage our Research and Development
team towards understanding the resources of
the plant by which water can be gained and
save the water resources from being scarce.
This is achieved By manufacturing spring water with the
help of the resources of the plant which
provides us with 100% spring water.
In fact, we are now Looking for sustainability in the
environment and packing out bottled water
in the form of papers and not plastics.
As you can see the benefits Of the same is that it will sustain the
environmental factors, human health as well
as nature.
Register yourself now For a free trial of our everyday and

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authentic flavoured drinking water and take
a chance to know the difference and enrol
yourself as potential members of the
company.
Investor Pitch
As stated by Daly and Davy (2016), investor pitch is a presentation provided to the
audience to give them a quick overview of a business plan. In this concern, the investor pitch
for the company Just Water is determined as below.
Do you have the skills and capabilities?
What experience do you have?
Yes, the company does have the skill and
capabilities, and that is why the same as
working with the innovation of paper
bottles. The owners have the experience of
working best with the newest technological
form of sustaining the environment.
Can you make it happen? Yes, that is what the company is
recognisable focused on. To sustain the
scarcity of water and environmental
resources.
Do you have a passion for making it
happen?
Absolutely and that is what the company
indifferent way of carrying out their work
and processes.
What commitment are you making? Have
you put in some own money?
We commit to making a better society free
of environmental damages and preserving

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the water resources.
What keeps you from 'getting a better job'
instead?
We would instead prefer providing jobs to
the needy and the skilled to work with our
best technologies and ideas and learn how
the same works.
Value Proposition
As opined by Astrachan et al. (2018), the value proposition is that factor which helps
a company and the products and services offered by the company to be attractive in the eyes
of the customers. In this connection, the value proposition canvas for the concerned company
is specified as below.
Value Proposition Canvas
GAIN CREATORS
 We offer our customers with the synergy of the purest form of 100% spring water.
 Thus, the customers are able to gain the benefit of keeping their health secured.
PRODUCTS AND SERVICES
 The products and services offered by the company are recognised to be 100% pure
and therefore helps the customers in satisfying their need for being healthy.
 The water is packed in paper bottles that helps the customer to be away from the
hazard plastic causes to their health.
PAIN RELIEVERS
 The company effectively helps the customer to relive their concern about being
healthy and safe.

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 The problems that the company solves for the customer is the eradication of the
consumption of contaminated water.

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GAINS
 The customers would be happy about the innovative technologies used by the
company.
 Moreover, the customers would be attracted to the purity of the product offered by
the company.
JOB-TO-BE-DONE
 The customers’ wishes that their part of request and desires are fulfilled most
conveniently.
 Moreover, the customers want their wishes to be fulfilled with the best services
they can receive.
PAINS
 The customers are troubled by the hazardous health issues that are caused to them
because of the contaminated water.
 The things that are preventing the customers from getting safety is that the existing
companies of the packaged water bottle are not concentrated on providing 100%
pure water.
The value chain of Just Water
As stated by Brenot et al. (2019), the value chain of Just Water Company lies in the
value of the lightest form of the footprint of water that is consumed in their production
industry. 98% of the paper bottles sold by the company are manufactured at their own plants,
and thus the same eliminates the transportation of the empty bottles that are misused and
adulterated. The company is deliberately focused on optimising its supply of bottled water
suppliers. In this connection, the company manages its inventory and warehousing effectively
and efficiently. Moreover, the company critically utilises its labour force that benefits the
synergy of both the labour and the organisation. In addition to this, the concerned company
ensures that their value chain supply is made effective keeping in consideration the newest

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form of technologies in the same and also keeping the cost-effectiveness of the supply chain
costs at the most optimistic stage.
Figure 1: Showing value chain of Just Water, China

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References
Astrachan, C.B., Botero, I., Astrachan, J.H. and Prügl, R., 2018. Branding the family firm: A
review, integrative framework proposal, and research agenda. Journal of Family Business
Strategy, 9(1), pp.3-15.
Beitelspacher, L.S., Baker, T.L., Rapp, A. and Grewal, D., 2018. Understanding the long-
term implications of retailer returns in business-to-business relationships. Journal of the
Academy of Marketing Science, 46(2), pp.252-272.
Brenot, A., Chuffart, C., Coste-Manière, I., Deroche, M., Godat, E., Lemoine, L.,
Ramchandani, M., Sette, E. and Tornaire, C., 2019. Water footprint in fashion and luxury
industry. In Water in Textiles and Fashion (pp. 95-113). Woodhead Publishing.
Daly, P. and Davy, D., 2016. Crafting the Investor Pitch Using Insights from Rhetoric and
Linguistics. In The Ins and Outs of Business and Professional Discourse Research (pp. 182-
203). Palgrave Macmillan, London.
Rawhouser*, H., Villanueva, J. and Newbert, S.L., 2017. Strategies and Tools for
Entrepreneurial Resource Access: A Cross‐disciplinary Review and Typology. International
Journal of Management Reviews, 19(4), pp.473-491.
Reynolds, P.D., 2015. Primer in theory construction: An A&B classics edition. Routledge.