Global Events Analysis: Macro Environment Factors and Industry

This report provides a comprehensive analysis of the global events industry and its interaction with the macro environment. It begins with an introduction to the global event industry, discussing its scope and significance. The report then explores both the positive and negative impacts of global events on the macro environment, considering economic, social, and environmental factors. A key component of the report is an evaluation of macro environmental factors, including political, economic, social, technological, legal, and ecological aspects, using the PESTLE framework to assess their influence on the industry. Recommendations for improvements are offered, addressing challenges and suggesting strategies for successful event management. Furthermore, a SWOT analysis is conducted to evaluate the strengths, weaknesses, opportunities, and threats within the event industry. The report concludes with a critical evaluation of the criteria for successful events, drawing upon the preceding analysis to provide insights into effective planning and execution. References are provided to support the analysis.

Global events
(Part-B)

Content
 Introduction
 Positive and negative impact of global events on macro
environment
 Evaluation of macro environmental factors and their influence on
global events industry
 PESTLE Analysis
 Recommendations for improvements
 SWOT analysis
 Critical evaluation of the criteria for successful events
 Conclusion
 References

Introduction
Global event industry develops and organises a large scale
platform for managing the people gathering such as concerts,
formal meeting, parties etc. Global industry undertakes all
events either they are small or large from small conferences to
Olympics level management.

Positive and negative impact of global events
on macro environment
Positive impact- An organisation manage and operate various types of
event that is used for managing work at global level with analysing
it impact on macro environment. Event are organise to complete
their work with motive of completing task as per perspective of
attracting different individuals towards the place.

Continue…
Negative impact- On the other side, the negative impact which is
related with global events define that individual face challenge
because this relates with economics as international organise event
require more amount of investment. Example- Due to cricket
matches and Olympics different individual visit country in which
event is organised.

Evaluation of macro environmental factors and
their influence on global events industry
External or macro environment
influence on decision-making to
understand the behaviour of
individuals. PESTLE is an effective
tool to understand the macro
environment of a country. It helps to
analyse threat and opportunities that
exists within a country.

Political Factors
One of the most essential aspects which is related with political factor
impacts on the global industry is to increase in the pressure related
with green house emission. Various rules and regulations is imposed
by government to perform work as per industry requirements.

Economic factors
The economical factor undertakes interest rate, inflation rate and other
monetary aspects. It impacts on decision making because an
individual complete work as per perspective which is used for
generating more profits. Moreover, recession period create
challenges due to which management compromise with activities of
organisation.

Social factors
Social factor relates with preference and taste that is related with
demographic aspects. This is also used to match with global event
industry as it bring change in services of organisation. Like,
business are promoted by the event organiser for managing better
relations with sponsor.

Technological factors
Technology factor leads industry for performing their work as per the
trend that exists in society. Event industry perform work at global
level so it influence on the activities of event. Example- Webinar is
conducted by event manager for performing work at international
level so with use of technology it is easy to manage effective
communication.

Legal factors
Different factors impacts on operations of business and it is related
with law aspects of business. Moreover, law is also imposed as per
judicial system of the country as it helps for performing operations
in an ethical manner. Moreover, license is also used by organiser to
complete work as per event industry. It impact on organisation
behaviour because policies are modified by individuals.

Ecological factors
As per environment rules it is complex to perform work because there
are various aspects related with environment safety. Carbon
emission level is managed by the laws for minimising the pollution
from the event. Within sport event like, cricket matches are enjoyed
by lot of individuals. Thus, increase in the number of individual also
enhance the number of waste.