Global Business Environment Report: PESTLE Analysis of Lloyd Bank

This report provides an analysis of the global business environment, specifically focusing on its impact on Lloyd Bank. It utilizes the PESTLE framework to examine the political, economic, social, technological, legal, and environmental factors affecting the bank's performance. The report identifies both opportunities and threats arising from these external factors, such as the impact of Brexit, digital platforms, interest rate changes, and CSR initiatives. The conclusion emphasizes the importance of PESTLE analysis in understanding and adapting to the external environment for business success and growth. References to books and journals are also included to support the analysis.

GLOBAL BUSINESS
ENVIRONMENT

Table of Contents
GLOBAL BUSINESS ENVIRONMENT ......................................................................................1
INTRODUCTION ...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................5
REFERENCES.................................................................................................................................5
Books and Journals......................................................................................................................5

INTRODUCTION
Global business environment is described as a process in which environment imposes
direct impact on decision making of business organisation. In context of this report, it shows
Lloyd bank is one of the well reputed bank of UK which provide financial services to its
customer. The founder of this bank is John Taylor and Sampson Lloyd in the year 1765 (Chasdi,
2017). This report shows how external environment imposes direct impact on performance of
bank.
MAIN BODY
PESTLE ANALYSIS
It is a framework which is adopted by firm to assess how external environmental factor
affect the performance of bank which is given below:
Political Factor: There are different factor such as tax rate, trade tariffs rules, regulation
as well as government structure and may more which affect performance of every organisation.
OPPORTUNITIES THREATS
 Lloyd bank is one of the well reputed
bank of UK that have enough capital
too boost their business (Kumar and
Pradhan, 2016).
 Brexit create uncertain situation in the
marketplace it imposes negative impact
on profit of bank.
Illustration 1: Pestle analysis, 2018

 The digital platform of this bank is
broad as well as approx 12 million user
available.
 One of the major threat is developing
new requirement of capital for banks
that arises after Brexit.
Economic Factor: There are various factor such as exchange rate,inflation & deflation
rate and so on that imposes direct impact on economic worth of country ( Gandhi, 2017).
OPPORTUNITIES THREAT
 The measure growth and development
of Lloyd bank is contributing towards
mortgage.
 After Brexit, Bank minimise their
interest rate from 10% to 0.5% which
leads to financial loss of bank which is
considered as a major threat for bank.
Social Factor: In this factor there is a change in taste and preference of customer that
imposes direct impact on bank which described below:
OPPORTUNITIES THREAT
 The main advantage is to provide
money in less interest rate that build
good image and reputation of Lloyd
bank.
 There are many people who focuses on
saving their money that minimise cash
inflow and outflow.
Technological Factor: It is necessary to implement advance technology for increasing
performance of company.
OPPORTUNITIES THREAT
 The implementation of advanced
technology helps in increasing
productivity of bank.
 It is very expensive to provide training
to its employees regarding technology
regularly.
Legal factor: It involves laws, rules and legislation that must be comply by company for
increasing reputation and goodwill of bank.

OPPORTUNITIES THREAT
The main focus of bank is to offer security of
money to its customer is considered as a
benefit of company.
Due to change in banking act thus it results in
changes in the policies of Lloyd bank.
Environmental Factor: It define various factor that helps in reducing pollution from
environment.
OPPORTUNITIES THREAT
CSR facilities provided to its customer is
considered beneficial for company (Hamilton
and Webster, 2018)
Bank make financial investment in order to
expand their business it create deforestation
can be considered as a threat for company.
CONCLUSION
From the above mentioned topics, it has been analysed that PESTLE analyses is used for
analysing external environment which affect performance of bank. It support bank in their
success and growth in appropriate manner.
REFERENCES
Books and Journals
Chasdi, R. J., 2017. Corporate Security Crossroads: Responding to Terrorism, Cyberthreats,
and Other Hazards in the Global Business Environment. ABC-CLIO.
Gandhi, L., 2017. Human resource challenges in VUCA and SMAC business
environment. ASBM Journal of Management. 10(1). p.1.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Kumar, V. and Pradhan, P., 2016. Reputation management through online feedbacks in e-
business environment. International Journal of Enterprise Information Systems
(IJEIS). 12(1). pp.21-37.
Online
Pestle Analysis.2018.[online].available through:<https://www.toppr.com/guides/commercial-
knowledge/business-environment/pestle-analysis/>