BTEC Unit 18: Global Business Environment Report - SASOL Case Study

This report examines the global business environment, focusing on the case of SASOL. It begins with an introduction to globalization, defining its concepts and outlining its impact on businesses. A PESTLE analysis is conducted to evaluate the macro-environmental factors influencing SASOL, followed by a discussion of the key drivers of globalization, such as cost, competition, market, and environment. The report then explores the significant impact of digital technology on globalization, particularly in relation to SASOL, highlighting how technology facilitates international connections and ethical standards. Challenges and complexities faced by businesses in the global market are identified, with specific examples relevant to SASOL, such as entry fees and cultural identity issues. The report concludes with recommendations for SASOL to overcome these challenges and thrive in the marketplace, including managing expatriation and producing outstanding products. The report emphasizes the influence of external factors and digital technology on globalization, as well as the importance of strategic planning for international expansion, as detailed in this BTEC Unit 18 assignment.

Table of Content
INTRODUCTION 3
Concept of the globalisation 3
Pestle analysis of Sasol Ltd. 4
Key driver factor of the globalization 5
Significant impact of the technology on globalization 7
Challenges Complexities in business 7
Recommendations for SASOL to overcome form all these challenge and to grow at
marketplace 8
CONCLUSION 8
REFERENCES 9

Introduction
• Globalisation refer to the development of
different function as well as organisational
operation in world wide. It is basically
environment of the various countries that
comprise with different elements that are not in
the control of business and impact
organisational decision making (Chen, 2022).

Concept of the globalisation
The Globalisation is a process to develop various
business practices and operation at international
scale. Globalisation create various opportunities
for business within less industrialized nations to
tap into larger market in the world. Hence,
business situated within a developing nation have
more access to the capital flow, human capital,
technology, larger export market and cheaper
import (Das and Sethi, 2022).

PESTLE analysis to illustrate the broader and global
influences
Pestle analysis is a significant strategic framework that is used by business
managers to know the impact of macro environmental factors that affects the
business functioning for a longer period of time. The effective and proper use
of this analysis supports organisation to perform their business operations
smoothly and offer various opportunities to expand their business at
international level.

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 Political factor
 Economic factor
 Social factor
 Technological factor
 Legal factor
 Environmental factor

Key driver factor of the globalization
 Cost
 Competition
 Market
 Environment

Significant impact of digital technology
Technology is vital force in modern form of the business
globalization as technology has revolutionized entire global
economy and has become a critical competitive strategy.
Technology has globalised the whole world. In relation to the
SASOL, there are certain points which state that technology has
impacted the globalization.

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 Use of the digital technology help the company to make a good connection
with the international organisation (Nwadigwe and Ilukwe, 2022).
 Technology has globalised the entire world that rive all nations to more
ethical standards as globalization has lead to the new markets and information
technology which is one of the technologies foster to new market in this
increasing world.

Challenges and Complexities in business
Concept of the globalization not juts helps the company to
perform their business activities effectively but also aid
them in formulating an excellent policies and strategies
for a better outcome (Razzaque, 2022). As organization
operates their functional activities globally so there is
chance of the complexities in market that are faced by
organization in its operation.

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In relation to the SASOL these
complexities are mentioned below:
Entry fee
Losing of the cultural identity

Recommendations for SASOL to
overcome form all these challenge and to
grow at marketplace
As globalisation has immense amount of the competition in international market, due to this,
SASOL get directly impacted by it. All organisation who are operating in international market
majorly pay attention on various techniques and tool that help them to overcome from the
challenges and grow in marketplace.