Report: Impact of Macro Environment and SWOT Analysis of Global Events

This report provides a comprehensive analysis of the global events industry, focusing on the impact of the macro environment. It explores the positive and negative effects of global events, such as economic benefits and environmental concerns. The report examines how political, economic, and social factors influence the industry and affect organizational decision-making. Additionally, it includes a SWOT analysis of the 2012 Olympic Games, highlighting strengths, weaknesses, and essential criteria for event planning. The report also offers recommendations for improving events, such as utilizing sports analytics. The conclusion summarizes the key findings and emphasizes the importance of considering macro-environmental factors in event management. References are provided for further reading.

Global Events

Table of Contents
 Introduction
 Main body
 Conclusion
 References

Introduction
 Global events are basically the
agency of international
communication which is built for
connecting the brands as well
as people via live events.
 The report addresses positive
an negative impact of macro
environment on event industry
and SWOT analysis of Olympic
2012.

Positive impcat of global events
 The global events drives
the economy of the
country by generating
revenues and offering
employment opportunities
to the people.
 For example for various
trade shows people travel
from across the world and
thus spend money on
transport, hotel,
convenience which
eventually increases GDP
of country.

Negative impact of global events
 The most negative impact which
the global events have on the
macro environment is that it dis-
balanced the environmental
equilibrium.
 The various machines which are
being used in the trade shows
emit a wide range of pollutants
which eventually leads to
environmental pollution.
 Besides this, some trade shows
emphasized on the particular
culture and thus focus on its
beautiness.

Impact on decision making
These positive as well as negative
impcat of the events will affect the
decision making of the
organizationbs in a great way.
The organizations would have to alter
their operations accordingly and
thus would have to develop the
strategy which will satisfy needs of
customers.
Like instead of focussing on particular
culture in event, they should haver
to shift their focus on the mixture of
cultures and values.

Impact of macro environemental
factors on events
Political factors
The various political factors affect
the event industry in a great way
and thus have positive as well as
negative impact on them.
Negative effect
Due to the effect of Brexit, the
various restrictions on the travel and
tourism have been removed.
Positive effect
Due to the effect of Brexit, the
companies are allowed to sell their
goods freely anywhere in EU
without paying any additional tax. .

Continued
Economic factors
various economic factors like travel,
unemployment, decrease of pound rate
would impact travel industry in positive
an negative way
Positive effect
Due to decrease in the pound rate, the
organizations in UK will receive a huge
benefit as the decreased pound will
make UK more attractive and highly
economical destination for conducting
the events.
Negative effect
There has been an increase in the fuel
price from 2018 due to which the ticket
prices has become much higher
especially for the Long-haul flights.

Continued
Social factors
The various social factors that would
affect event industry are health
consciousness, increasing diversity
etc.
Positive effects
As more and more consumers are now
health oriented and thus expects food
which are highly fat free and thus
healthy and hygienic.
Negative effect
The increasing diversity would affect
event industry in negative way as this
sector is highly influenced by the white
males.

Continued
Social factors
The various social factors that would
affect event industry are health
consciousness, increasing diversity
etc.
Positive effects
As more and more consumers are now
health oriented and thus expects food
which are highly fat free and thus
healthy and hygienic.
Negative effect
The increasing diversity would affect
event industry in negative way as this
sector is highly influenced by the white
males.

Effect on decision making
These various factors have impact on
the decision making of the organization.
The political factors would enable the
organization to decide their structure and
functions.
The various economical factors like
decreased pound rate will eventually
attract more visitors thus this would
impact the decision making as the
organisation would have to manage their
operations accordingly.

Reccomedations for improving
events
Using sports analytic
This sports authority can use sports
analytic to attract the talented
players and thus to train them.
This sports analytic will provide them
with the complete profile of the
players and thus will indicate them
whether they are worth playing or
not.
Therefore, this will helps them to select
the right player.