Report: Analysis of Global Events, Macro Environment, and SWOT

This report delves into the impact of global events on various sectors, focusing on the London Exhibition Centre. It examines the influence of the macro environment, including political, social, economic, and legal factors, on the event industry. The report explores both the positive and negative impacts of these factors. Furthermore, it presents a SWOT analysis of a specific event (workshop), highlighting strengths, weaknesses, opportunities, and threats. The report also identifies key criteria for successful event planning, such as skilled team members and venue selection. The conclusion emphasizes the importance of global events for economic development and the industry's adaptability to market trends. References to relevant academic articles are also provided.

Global Events

• Introduction
• Positive and negative impact of macro environment on global events
• SWOT analysis of a global event
• Conclusion
• References
Table of content

The report is about the impact of global events at various
sectors, society and economy at large. It concentrates on
London Exhibition Centre, a convention centre situated at
East London. This presentation is comprised with ositive
and negative impact and Swot analysis of global events.
Introduction

Macro environment is vital to monitor as it comprises various external factors such as political, social,
environmental that influence overall performance of an organization. These elements are beyond the control of
mangers and put a significant impact on sales and profit margins. Impact of macro environment over global
events is described below:
Physical and environment impact: It is a combination of two factors Physical as well as environmental
elements that influence business functions. Physical environment comprises a lot of elements that are visible
such as raw materiel, equipment and other resources. It is vital for managers to consistently analyse available
resources in order to meet with demand arises at market place.
Positive and negative impact of macro
environment on global events

Political Environment: It refers political stability, various policies that has prepared by government. It put
substantial impact on event sector. In case of global event industry, it is highly affected by prevailing political
conditions within nation.
Positive Impact
Change in political parties bring exchange in existing policies. So, managers need to monitor it constantly in order
to make modification in their strategies likewise.
Negative Impact
Whereas parties also give donations, charity for events to promote themselves and get the support from public.
CONTINUE…..

Tourism and economic impact: Event and tourism industry have great association with each other. It help to
attract people of different countries by promoting various local as well as mega events. Events should be
organized in predetermine budget and it is essential for managers to get required return from investment. Along
with this, economic conditions of a nations also influence respective sector.
Positive impact
Favourable economic conditions helps to get grants, subsidies from government to organize events at large level. It
will assist organisers to provide quality services to clients.
CONTINUE…..

Legal Impact: It comprises various laws, compliances, rules and regulations that affect business operations.
There are various laws such as business law, customers protection and employment law that need to be follow by
an event manager.
Positive impact: It ensures smooth functioning of overall industry by determine necessary rules. In addition it
helps to deal with disputes and conflicts by providing necessary legal remedies.
Negative Impact: These elements impose a lot of restrictions as it arises various formalities that need to be
follow by event managers. It may increase unnecessary work burden
CONTINUE…..

SWOT analysis is known as framework used for evaluating internal environment of business. This is used for
analysing strength as well as opportunities that event industry has and what are the ways for improving the
weaknesses. The SWOT analysis will provide data and information which is required for effective planning of
event. This is essential to carry out various analysis before planning an event. It provides help in developing an
appropriate strategy which will lead to maximise potential of strength and opportunities. The are various events
organised by the companies which are evaluated and analysed properly so that there are no problems while
achieving success. The SWOT analysis for a specific event ( workshop) is mentioned below -
SWOT Analysis

CONTINUE…..
Strength Weaknesses
 While organising a workshop, there is need for event
organisation to offer the contacts of attendees as these
are the most essential asset of event industry.
 There are several people involved in event management
who are committed for creating successful workshop.
 There is lack of sufficient finance for conducting the
workshop.
 System used while managing event/workshop is
inefficient sometimes and it became hurdle for
successful event.

CONTINUE…..
Opportunities Threats
 When the event is operating in niche market, there
are opportunities for developing competitive
advantage.
 When market situation is ally, event companies use
it for preparation of potential to handle worst
scenarios.
 The event company has an opportunity for
cooperating with local government and get more
funds for successful event.
 The main limitation is that sometimes event
industry owners are frustrated and they do not lead
any events.
 If the event company chooses a place which is
under construction then it will not be easy to
conduct successful workshop.

Criteria essential for the successful planning of events
There are several criteria for assessing successful planning of events. Some of these are mentioned below -
Skilled team members - It is important that events are properly planned and they must have skilled team
members. The individuals working in an event industry should be creative so that they can use new innovation
for managing events.
Setting of date and attractive venue - For a successful event, choosing best venue plays an important role. The
date set for event must be feasible so that maximum output can be made for the event.
CONTINUE…..

 With above report, it can be concluded that global events are essential to organize for overall growth and
development of an economy. The industry has been adopted various changes that are essential as per current
trend of market, Further, it states regrading diversity of global events that helps to escalate the industry.
 Discussion has been carried out regarding impact of macro environmental factor along with SWOT analysis
of event industry. Moreover, it is analysed that there are ample of elements that influences the whole sector
and its efficiency at wider level.
Conclusion