Analysis of Global Events on Business and Decision Making

This report examines the profound impact of global events on the business landscape, focusing on the influence of macro-environmental factors. It explores how these factors, including political, economic, social, and technological elements, shape the event industry and influence decision-making processes within organizations. The report delves into the application of frameworks like PEST to analyze the external environment and its effects on business operations. Furthermore, it provides a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats associated with event planning. The report also offers recommendations for improving event management, particularly within the context of the London ExCel Exhibition, and emphasizes the importance of meeting customer needs and expectations. The conclusion summarizes the key findings, highlighting the dynamic nature of the event management sector and its responsiveness to global trends and societal changes. This comprehensive analysis aims to provide insights into the complexities of event management in the modern business environment.

Global events

Table of content
• Introduction
• Impact of positive and negative of global events on the macro environment and its
influence on decision making an organizational behaviour
• Evaluation of macro environmental factors and its influence on global events industry
• Recommendations for improvement a specific event
• SWOT Analysis of planning an event
• Critical evaluation of criteria that are essential for successful planning of events
• Conclusion
• References

Introduction
• Global event means the world wide event that will change or affect the whole world. It
is something , all countries about this.
• Some factors which influence the the development of event industry at local and global
level. In evaluation of key factors which influence the structure, developments and the
role of different in our society.

Impact of positive and negative of global events on the macro
environment and its influence on decision making an organizational
behaviour
PEST Framework:-These are the external factors that affect business operations
for the future. As it include factors such as:
• Political
• Economical
• Social
• Technological

Evaluation of macro environmental factors and its
influence on global events industry
• Macro-environmental factors affect as demographic and psychographic factors
affect changes in business. Different consumer are having their own
perception that lead to provide different aspect in the future.
• As considering event people are having their own ideas and innovation that
lead to create different effective changes in business. Decision making also
influence through this as organizing a global event or not.

Recommendations for improvement a specific event
• From the above study it can be recommended that improvement will be done
for the purpose of making it more efficient and effective. By using equipments
that help in meeting customer needs and expectation and they are satisfied with
event.
• This is the positive point for improving event for the future as that create
differences with competitors in the market. In London ExCel Exhibition
improvement should be done for making it more attractive and more and people
are coming for this event.

SWOT Analysis of planning an event
• This is the internal factors of environment that help in identifying strength,
weakness, opportunity and threat for organizing a particular event.
• Strength
• Weakness
• Opportunities
• Threat

Critical evaluation of criteria that are essential for successful
planning of events
• There are some criteria that will be needed for evaluating planning events for
the future. It is important in taking into consideration that enhance business
operations.
• There are various changes that have to be included in providing various
perspective such as managing all requirements that needed for completing an
event. There are different perspective that will be used in evaluating changes
that affect event planning

Conclusion
From the above study it can be summarised that event management is the growing
sector in present condition that is earning more profit for the future. There are
diversity, structure and different events that influence its working in the
marketplace. Various factors that influence development of events as both local
and global event. Factors also influence through development, structure and
organization and role of different events in the society.

References
Books and Journal
• Berwick, L. and et. al., 2018. Optimization of immune-related adverse event
management in a thoracic oncology clinic.
• Bouchon, F., Hussain, K. and Konar, R., 2017. Event management education
and event industry: A case of Malaysia. MOJEM: Malaysian Online Journal of
Educational Management.3(1). pp.1-17.
• Corallo, A. and et. al., 2019. Cultural Event Management and Urban e-
Planning Through Bottom-Up User Participation. In Smart Cities and Smart
Spaces: Concepts, Methodologies, Tools, and Applications (pp. 1011-1030).
IGI Global.

Thank You