Analysis of Factors Shaping the Global Event Industry: A Report

This report provides a comprehensive analysis of the global event industry, focusing on Exhibition Centre London as a case study. It begins with an introduction to global events and their organization, highlighting the importance of strategic partnerships. The report then explores the diversity within the event industry, categorizing events by size (local, major, hallmark) and form (sports, music, trade). It examines the structure and components of the industry, including event management companies, locations, and suppliers. The report further discusses the role of events in society, emphasizing their impact on community building, awareness, and employment. It then delves into the factors influencing the development of the event industry, such as technology, culture, prevailing trends, and location. Key factors that influence and shape the event industry are critically evaluated, considering aspects like technological advancements, cultural influences, and market trends. The report also assesses the values, impact, and legacy of global events, including their economic, social, and environmental effects, and reviews management strategies used to support responsible event development. Finally, the report critically evaluates specific management strategies employed within the event industry to deliver responsible events and assesses the impact of global events on different levels of the environment.

Global Events

Table of Contents
..................................................................................................2
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Diversity of global event industry...............................................................................................3
Explain the factors that influenced the development of event industry......................................5
An evaluation of key factors that influenced development, structure and organisation of event
industry........................................................................................................................................6
Critically evaluate key factors that influence and shape the event industry...............................6
An evaluation that shows values, impact and legacy of global events.......................................7
Review management strategies used to support responsible event development.......................7
Critically evaluate specific management strategies used within event industry to deliver
responsible events.......................................................................................................................8
Critical assessment of impact of global events on different level of environment.....................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Global events are organised and conducted at global level managed and controlled by
event professionals. These are mainly emphasis on developing conferences as well as exhibition
with the help of leading organiser so that valuable information of distinct events can be shared at
large level. In addition with this, organising large scale event requires strategic partnership so
that availability of funds can easily be managed (Baldwin and et. al., 2019). The present
assignment is based on Exhibition Centre London which is located in UK organising different
public and private events that includes sports events, conferences, regions events, wedding
function etc. at large level. The report discusses different topics related with global events which
includes factors influencing the development of different global events. Along with this, impact
of events on environment responsible for event development has been also discussed under this
report. The report also discusses the impact of macro-environment on decision making process of
business operated at global level.
PART A
Diversity of global event industry
Events refers to an activity of bringing public at one place on specific time to
communicate something. It includes various aspects to consider such as budget, sponsors, light,
decorations etc. requiring planning, organising, budgeting and executing in an effective and
efficient manner. There are different level at which events are organised having different
objectives such as local, national and international level. These all are managed by professionals
which is also called as event managers. Here are the description of different events that brings
diversity:
Types of events by size
Local or community events: Local events are the events conducted at small scale where
community people are invited to attend (Belhabib and et. al., 2018). It is conducted for shorter
time period due to which no accommodation services are needed to manage by organisers.
Major events: It is an event conducted at large scale with a clear motive of attracting
large number of visitors. These events are broadcast in order to communicate the information
related with an event to everywhere. These events are conducted at both national and
international level.

Hallmark events: It is an event conducted to promote the places with a clear intention to
attract visitors. For example, New Year’s Eve Fireworks of Central London. These kind of event
is also known for spirit and attribute of a town, city, culture etc.
Types of events by form or content
 Sports events: It is an event that is also be known as physical events as it maintain direct
focus to attract non participants as in form of entertainment (Borisov and et. al., 2019).
For example, Olympics, IPL, etc. that is usually conducted for about more than a month.
 Music events: In this event it is participation level of participants is very high and they
are full of exuberance. It is usually organised with the capacity of larger audience such as
concerts, EDM, Hip-hop etc.
 Trade events: It is an event that is organised while making partnership in between
customers, suppliers, distributors and dealers. For the conduction of this event seminars,
presentation, conferences etc. as it also aid to conduct external marketing in which all the
associated individual's are invited.
Mobile V\S Place events: In this event location is not fixed as it is conducted over
different places and include various events as exhibition, Olympics etc. On the other hand placed
events are those that is organised at specific locations only such as IPL that is conducted in India.
Structure and components of event industry :
 Event management companies: In this company takes all its responsibility to manage and
plan different set of activities that is consider as a part of event (Ferretti, Bancroft and
Repetski, 2020). In addition they have also make sure that smooth flow of services is
processed with perfection by which each standardised task is completed in timely basis. It
consist of various events as like business, wedding, sports, cultural and many others as
well.
 Location: It defines a place at where the event is conducted or organised in specialised
manner. It is also be a responsibility that is played by event company in which they have
identifies the amount of accommodation services, number of attendee, capacity,
accessibility is addressed and then appropriate venue is selected.
 Suppliers: These are the most essential component in event industry and they have
maintain clear connection and coordination with supplier as they make sure that adequate
supply of essential input is processed with perfection. It is also be necessary as material

and equipment availability is managed so that event is conducted with suitability. For
example, marketing agencies, accommodation, catering, sound system etc.
Role of different events in society
 The conduction of event increases the enthusiasm and aid to develop strong working
network in which large number of individual make their visit and get collected at a space
(Hao and Singh, 2020). In this adequate relation is developed in between the different
individual by which healthy culture is promoted.
 It create certain level of awareness in which people get learn and educate about some
specified topic. It is also being used to generate clear knowledge about specified
tradition, culture, belief that collect the unity within society.
 In the process of event conduction rate of employment is increases as more of the people
get collected at certain location. In addition the local sellers also get an opportunity to
make more earning. On the other hand it is only get promoted when event manager seek
its responsibility towards society betterment.
Explain the factors that influenced the development of event industry
A successful event is basically depends on different factors that collectively makes
completion of event in easiest manner. It has both positive and negative impact that is as
explained below as:
 Technological factors: It is a factor that is continuously getting enhanced and offer clear
success to business in terms of advancement. In relation to event industry technology is
always been play essential role as it reduces the total time period of task completion with
suitability (Kim and et. al., 2019). It include trade exhibition, creativity and innovation
within cultural events that is major aspect while attracting larger amount of audience. It
consist of different events such as rock shows, ramp walk that need to be highly
modernised.
 Cultural factors: It is a factor that is used while making better interpretation of different
individual and its attributes that is essential for an event. It has direct impact over the
number of attendee that takes valid participation in event. The Exhibition Centre London
has direct impact over planning of an event as in this food is arranged as per the
suitability of visitors. For example, if most of attendee are Indians then Indian cuisine is
added in food arrangements.

 Trends prevailing: It is a factor that consist of globalisation, enhanced mobility, usage
of social media that set standardised target to induce better development. With the
effective utilisation of social media is developed by which more of the audience is
targeted in sustained mode (Koinova, 2018). In this Exhibition Centre London design
audio visuals so that easy promotion and attraction of more of candidate is processed with
easiness.
 Location and time: It define suitable location that is selected by Exhibition Centre
London to manage its comfort accessibility of targeted audience with venue timing. It has
sustained impact over public gathering that has direct relation with productiveness.
To make prominent development these are few factors that assist to processed clear and
long term success and development. It basically includes those factors that reduces the level of
complexities and difficulties under which event manager decide to make higher profit and sales.
An evaluation of key factors that influenced development, structure and organisation of event
industry
To influence the event and its success it is essential that various factors are considered
through which success and development is processed with certain adequacy. In this event
manager make sure that proper utilisation of resource is maintained so that productive amount of
changes is induced in appropriate mode (Liu and Buck, 2020). It has direct impact over society
and its contribution that is perfectly matches up with the emerging trends of cultural, social and
technological factors. To conduct an event it is essential that these trends are perfectly matches
up with the success factors. So that adequate supply and partnership is induced that make
execution and processing of event with flow and also make balanced development of
organisation's structure.
Critically evaluate key factors that influence and shape the event industry
There are different key factors that has direct impact over event development and it is
conducted with the perfect match with technological and advanced changes. Under this factor
expectations and requirement of marketplace is fulfilled with appropriateness. It usually
increases the event costing that sometimes not in favour of society viewpoint. In this event
manager make accurate contribution as with support of advertising and it is processed by making
hallmark of event as with this people of not in range also attracts.

An evaluation that shows values, impact and legacy of global events
The event conduction is basically processed as by considering different locations through
which values and better impact is addressed on the basis of environmental factors. It promote
better values under which stakeholders gain better benefits as by reducing the adverse impact
over societal development. The global events induced different formats and basically it
processed to make economic advancement (Government pledges more support for events
industry, 2019). In this host country or place enhance its potential related to tourism and trading
so that long term benefits are attained as in form of better infrastructure. It normally enlarge
potential and ability through which life of local residents also get affected. The environment and
social-culture also has clear impact under which it is necessary for event management to shows
better concern about these aspects. To attain success sentiments and attributes of local people is
considered so that their emotions didn't get hurt (Paulsen and et. al., 2020). The event
development also affects environment changes as it required larger space and resources. It also
affects by various other legacy type such as economic, political, social and sporting as it is
analysed from the conduction of London games. In addition various investment is induced over
the practices so that its values and legacy is managed. It has direct impact over the wastage
reduction, creation of jobs, future, skills, going green through which sustained set of
opportunities are generated for local residents.
Review management strategies used to support responsible event development
There are different set of management strategies that is induced within the business as in
form of tools and techniques by which appropriate control on event management is processed. In
this event processing is managed that induce clear success under which administration, execution
and leadership abilities is considered (Qie and et. al., 2019). The global events are organised by
making sustained planning so that essential understanding of different factors is conduced in
perfect manner. Exhibition Centre London follows all the different managerial strategies under
which better clarity is processed about event success and development. For this, different
techniques is used such as benchmarking, delegation, innovation, leadership, budget control,
creation etc. In order to develop the event Exhibition Centre London and its management uses

benchmarking technique for the conduction of hallmark events. It assist to make standardised
goals so that accomplishment of target and objectives is achieved with perfection. It is also being
used to attract more of potential respondents under which control of budget, augmented services
assist to divide clear costing for each activity. Furthermore, leadership is an aspect under which
event manager make sure that each individual of a team perform its roles and responsibilities
with adequateness. It provide clear direction along with particular delegation that keeps the
motivation and encouragement of team in effectual manner (Valaskivi and et. al., 2019).
Exhibition Centre London and its management make sure that effective involvement and
adjustment of team members is increases. The organisation has recently conduct awarded
ceremony, product launch and many others as well. In this they have ensure that all the different
safety precautions and its measurement is taken on timely basis. In addition different
measurement as like negotiation, marketing, negotiation, time management is conduced. It
induce positive impact over society development so that rate of competition and its abilities is
enhanced with continuity.
Critically evaluate specific management strategies used within event industry to deliver
responsible events
The event organisation make supportive usage of different kind of strategies that make
event even more successful. It actually promotes more growth and development as implication of
all the required rules and regulation is processed in systematic manner. Exhibition Centre
London make sure of benchmarking under which accomplishment of future target is processed
with perfection. In this local residents and its culture is directly impacted thus for this business
ensure that perception of marketplace didn't get changed (Westerhold and et. al., 2018). On the
other hand, various strategies is used that mobilise the cultural and environmental aspect by
making adequate interpretation of location. The conduction of global event requires appropriate
utilisation of resources and takes places while considering cultural aspects and belief.
Critical assessment of impact of global events on different level of environment
The global events is conduced at different level such as local, international or national
and it is processed while considering environment basis. As public of a certain place is more
concerned and conscious about its culture along with this environmental protection is also been
essential aspect. For this, the meeting of various environmental level Exhibition Centre London

maintain clear focus to reduce carbon emission, wastage control and management. In this better
return on investment is attained in simplified manner.
CONCLUSION
It has been summarised from above report that global event is conducted at higher level
under which attention of larger amount of audience is garb. In this event manager plays vital
roles and responsibilities and ensure that effective utilisation of resources is processed in
systematic manner. It this different kind of events is conducted that induces better benefits in
terms of social, cultural and economic basis. In addition various managerial strategies are
developed that make suitable control on event development.

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