Global Events Industry: Structure, Development and Impact Report

This report provides a comprehensive analysis of the global event industry, exploring its diverse structure, organization, and the various types of events it encompasses. It examines the factors influencing the industry's development at both global and local levels, including the growth of the event industry, demand and motivation for different event types, historical and socio-cultural developments, and future trends. The report evaluates the key factors shaping the event industry, such as finance and management skills, using the Excel Exhibition Centre as a case study. It also assesses the value, impacts, and legacy of global events from social, cultural, environmental, tourism, and economic perspectives. Furthermore, the report reviews management strategies used for responsible event development, focusing on stakeholder expectations and outcome measurement. The report concludes by discussing the positive and negative impacts of the macro environment on the global events industry.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
Determine the diversity of the global event industry, including structure and it is organised with
different types of events that happens in the society................................................................3
Factors that influence the development of events on global as well as local level..................4
Undertake the evaluation of the key factors that has influenced the structure, development and
organisation of event industry and the role of different event in society.................................5
Critical evaluation techniques, the key factors that have influenced and shaped the events
industry and the role they play in society.................................................................................6
Make an evaluation that display the value, impacts and legacy of a range of global events
together with the environment in which they operate..............................................................6
Review management strategies used to support responsible event development, across a range
of global events.........................................................................................................................7
Measure the impact that global events have on different levels of the environment and assess
the strategies used by the industry to influence responsible event development now and into the
future.........................................................................................................................................7
PART 2( Presentation).....................................................................................................................8
Determining the positive and negative impacts of macro environment on global events........8
Macro environment factors influence on global events industry..............................................9
Provide detailed recommendations for improvements and solutions for a specific event
ensuring that these will minimise adverse impacts and also maximise profit........................10
Using a SWOT analysis tool, report on a specific event examining and assessing the criteria
essential for the successful planning of events.......................................................................10
Critically evaluate the criteria that are essential for the successful planning of events. Take into
consideration the impacts of both the internal and the external environments.......................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................12

INTRODUCTION
Global event industry is bringing lots of people together by putting an efforts. The events
can be planning a meeting, conference, training, etc. The report studies about the Excel Exhibition
Centre which is situated in London. The company organised Olympic in 2012 and gained
reputable image in the market due the proper organisation of the events. In this Report the study
will be on determining the diversities of global events management including of structure, and role
of events different types of society. The study will explain the component that have influenced the
development of the events industry globally. Measure factors that influences the development,
structure and system industry and the role of various events in society. The discussion will be
based on measurement of the value, impacts and legacy of a scope of global events on the
environment. Next the study will assess management strategies used to determine responsible
event development for global events. Further the study will be on Critical evaluation on the
specific management strategies used by the events industry to assess accountable event
development for a extent of global events. Then the study will discuss the positive and negative
impacts the macro environment on the global events industry and their influence on decision-
making and organisational behaviour, supported by specific examples.
MAIN BODY
PART 1
Determine the diversity of the global event industry, including structure and it is organised with
different types of events that happens in the society.
The variety of events that takes place in the global events industry can be bifurcated
according to the size of event or by the form or content of the events. According to the size of the
global industry it includes local or community events which benefits to attract tourist and boost
the economy wealth. Major events events takes place to create contents that attracts to targets the
audiences. Hall mark events are marked to fasten the pace of global integration for the world's
cultural and economic system as Olympic can be thought as hall mark event. When the global
industry is diversify according to the content of form it includes cultural event, sports events like
FIFA world cup, music events, business events includes summits strategic conferences, etc. which
happens in the different parts of the business and to act on the applications of various parts of
business.

The structure and component of global events industry includes event organisation requires
proper planning and execution of the event on the global basis, events management companies,
venues may be off-site or on-site location the events managers is responsible for monitoring on-
site venues. event industry organises with proper plan and executes to promote the conferences,
trade shows, etc. suppliers in global event industry are required to be more for the smooth
functioning of the events, etc. The role of global events on society is that it provide the
opportunities for promoting the brand with launching of new product by the company the society
people gets aware of the new products and brands. The events creates to attraction for tourists
towards events which can be termed as an inseparable part for human society.
Factors that influence the development of events on global as well as local level.
Influencing Factors for
development of event
Global level Local level
Growth and emergence of
event industry.
The growth and emergence of
event industry on global level
is higher as compared to local
level because of event size,
content.
On the local level the chances
for growth and emergences are
less as compared to global
economy.
Demand and motivation for
different types of events.
On global basis specific events
takes place which creates
higher demand when they
motivates people to become the
part of that event. Different
events organised they create
the popularity on the global
basis.
On the local basis different
events are organised to fulfil
the demand of limited number
of people. Event organised on
local level creates less hype as
compared to the global level.
Events history and socio
cultural development.
The global events creates more
history as when the event is
organised it continues for more
time span and the focus of
events is to promote social and
Local event does not create
history as they mostly happens
for fulfilling the personal
demands. Events at local level
creates less socio cultural

cultural developments among
the countries on the global
basis.
development.
Influences future trends in
industry.
On the global basis the events
happens to be influence future
trends in the industry as to
attract the larger pool of
audience towards the events.
On the local level the event
industry does not easily get
influences with the
implementation of the future
trends in events industry as it
slowly accepts the changes.
Global expansion
opportunity
Opportunity for growth is
more with global event
industry as it can capture more
market on the global basis.
The expansion of local event
industry are within the scope of
its domestic country. As the
opportunities are less as
compared to global market.
Value and contribution to
economy
Global events industry
produces more values and
contribute significantly for the
economic development.
As the local event industries are
creates less values to the people
and smaller amount of
contribution done by the event
in the economy.
Undertake the evaluation of the key factors that has influenced the structure, development and
organisation of event industry and the role of different event in society.
Excel Exhibition Centre influenced by the key factor as it helped the organisation to
develop by decreasing the competition, boosting the tourism and modernization in the society.
Finance is the key factor that the company is able to get influenced by the as Events industry is
worth over £39.1 bn, up from £36.1 bn. The spend represents 35% of the total worth of the UK
visitant in economy. The company is able to get promotional platform. As it will helps to increase
the infrastructure of the Excel Exhibition Centre and plays the role in society by conveying the
knowledge and expertise through which it facilitate the ideal qualities and better environments for
the events.

Critical evaluation techniques, the key factors that have influenced and shaped the events industry
and the role they play in society.
The technique which Excel Exhibition Centre gets influenced with the factors and the
shape of industry with the role that was played in the society are supply chain, management skills
these are explained below
Supply Chain: The main technique for the company to increase its productivity and
efficiency. When the supply of the goods are not on time or is less it will influence the business
operations of the events industry and the company. With better supply chain the company is able
to create reliable environment increases the goodwill of the company in the markets of global
event industry.
Managerial skills: when company managers not possess the managerial skills then the the
business operations of the company will not work smoothly. As managerial skills are important in
estimation of the budget requirements and the make finances available to the company.
Make an evaluation that display the value, impacts and legacy of a range of global events together
with the environment in which they operate.
Value , impacts and legacy of the events in the range of global events are described with
the help of different perceptive which are social and cultural, environmental and physical, tourism
and economic.
Social and cultural: The positive impact of the cultural and social perspective is that it
enables to gets the experiences and knowledge of the culture of other countries and the company is
easily able to understand the perspective of the people of other country with deep analysis of
social and culture needs and beliefs of the people. The negative impact of the socials and cultural
values is that some times wrong observation about social and cultural values may creates issues
for the company.
Environmental and physical: The resources utilised by the global events company
impacts to creates positive effects as the resources are available easily for the Excel Exhibition
Centre. The negative impact of environmental is that some countries do no allows other event
managements companies to use the resources as it may affects the environments of theirs country.
Tourism and economic: The tourisms sector gets impacted positively as due to
organisation of global event the cultural expansion also gets increased and the people exchanges
theirs culture, knowledge, experiences and thoughts. With more tourism the country increases its

economic shares. The main aim of Excel Exhibition Center is to improve the health with quality
of life and
Sustainability: The global events industry maintains the sustainability in order to meets
their current needs by compromising the ability of future generation to meet their needs.
Environmental Quality mean to make the healthy community, clean air, natural resources and
nontoxic environment. Natural resources are continuously demolishing like energy space and
waters. Sustainability aims at using of the resources effectively and efficiently by the company.
Health care is another sustainability factor as the company should less pollute the environment.
Long-term impacts on stakeholders: The stakeholder of company gets impacted due to
the minute decisions taken in the Excel Exhibition Center which may affect its productivity and
efficiency in the productivity of the company.
Review management strategies used to support responsible event development, across a range of
global events.
The managements strategies which used by the company to support the responsible events
management in the range of global events are as follows
Events stakeholder: The company needs to meet the expectation of the stakeholders and
protect their interest and expectations in respect of events company perspectives.
Measurement of outcome: The managers should estimate the appropriates feature for the
estimating the outcome of the company decision making in the organization. As measurement of
standard output with the actual output will helps to find the differences in between them and
managers can take corrective actions to accomplish the goal of the company.
Measure the impact that global events have on different levels of the environment and assess the
strategies used by the industry to influence responsible event development now and into the
future
Developing of the management strategies will helps the company to meet the requirement
of the global event management on the actual basis. Management techniques for measuring
impacts the corporate environmental management model (CEM) and balance scorecard (BSC).
Environmental management model: The purpose of environmental management model
to manage the issues related to the work environment. With the helps of this model the company is
able to get the financial benefits by saving the cost and making the improvements in the
organization. The company is able to improve the reputation by improving the relationship with

communities, regularities bodies or interested parties. The management models focuses on the
employees, providing training and awareness among the employees of the company.
Balance scorecard: It is a approach used as the strategic management in the company for
the achievement of the big strategic goal. It helps to manage the performance of the company by
implementation of the strategy for improving the performance in the company. It monitors on the
small numbers of the data and helps in ability to take corrective actions.
Critical evaluation of management strategies which is used to deliver the responsible
events and to develop them. The company can develop managements strategies with the help of
determining event objectives and metrics further step is the company will Spot attendees needs
and address them then the company will define event’s incomparable value proposition.
PART 2
Covered in presentation
CONCLUSION
From the above report it can be concluded that the global event industry has the variety of
events that takes place in the global events industry can be bifurcated according to the size of
event or by the form or content of the events. Factors that influence the development of events on
global as well as local level are growth and emergence of event industry, demand and motivation
for different types of events, events history and socio cultural development, global expansion
opportunity, etc. The technique which Excel Exhibition Centre gets influenced with the factors
and the shape of industry with the role that was played in the society are supply chain and
management skills. Value , impacts and legacy of the events in the range of global events are
described with the help of different perceptive which are social and cultural, tourism and
economic. The managements strategies which used by the company to support the responsible
events management in the range of global events are events stakeholder and measurement of
outcome. Developing of the management strategies will helps the company to meet the
requirement of the global event management on the actual basis. Management techniques for
measuring impacts the corporate environmental management model and balance scorecard.

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