Diversity, Development, and Impacts of the Global Event Industry

This report provides a comprehensive analysis of the global events industry, focusing on its structure, diversity, and organization, with specific reference to Excel, London. It examines the economic contributions of events, categorizing them by size (mega, regional, major) and content (charitable, business conferences). The report also explores factors influencing the industry's development at both global and local levels, including growth trends, global expansion opportunities, and the value of events in the global economy. Furthermore, it assesses the environmental impacts and legacy of global events, highlighting both positive and negative aspects related to physical environment, tourism, and economic factors. Finally, the report discusses management strategies for responsible event development, emphasizing the importance of environmental sustainability and community engagement. Desklib offers a wealth of similar solved assignments and past papers for students.

Global event

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
P1. Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society.....................3
P2. Factors that have influenced the development of the event industry at a global and local
level.............................................................................................................................................5
P3. Value, impacts and legacy of global events on the environment in which they operate......7
P4. Management strategies that are used to support responsible event development.................8
CONCLUSION..............................................................................................................................11
.......................................................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Global events relate to those events which are organised at world level and it includes
participants from different countries. This event is held for limited period of time and contains
very high reach of public. Some of the well-known global events are Olympic, Paris fashion
week, common wealth games and united nations climate change conference. The main
characteristic of these events is that, it does not limited to any particular country. All countries
have common rights to participates in these events (Bell, and Masys, 2020). The main aim to
conduct these events is to create positive relations between countries and to aware world about
the talented persons. The organisation chosen for this report is Excel, London. It is an exhibition
and convention centre in Royal Dock East London. This organisation is an event management
company which organises different events. It has 6 hotels, 30 bars and restaurants, around 3700
parking premises.
TASK
P1. Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society
Diversity of global events is related to categories of events in different parts according to
their size, nature and way of working. Excel, London also organises different types of events.
This diversity is based the audience who attends these events.
A. Contribution of events towards economy
Industry of events is the important sector of London's economy. There are many
organisations which performs their business activities and provides considerable revenue to the
economy of United Kingdom. Events includes different activities includes sports, fashion and
health. The main reason behind the success of these events is their high audience need. This
reach provides high revenue generation to these event management companies. Revenue
generation is not only activity which reflects economy but also an employment factor. This
industry requires huge workforce and provides employment to large number of people. These
event company maintains more than 42 billion euros’ market in United Kingdom (Ernsten,
2018). Excel maintains large number of hotels and restaurants under which it organises different
events which not only provide revenue generation but also provide large number of employment.
B) Different types of events with example

There are many types of events which event management organisations organises. These
events are differentiated on many factors such as size. Nature, Season and many more. The brief
discussion related to these events are given below.
Differentiation on the basis of size
 Mega event: - It is related to those events which has high public reach. These events are
organised at global level. Contestant belongs from different country of the world are
participated in these type of events. The events have many aspects such as political and
economic (Graeff, and Knijnik, 2021). The economic aspect of these events plays an
important role in the development of countries economy. These events are free from any
political preference from any country of the world. Some of the important example of
this events are football world cup and Olympic games.
 Regional event: - These events are generally based on domestic level and majorly
international audience. The major focus of these events are on local public of the
domestic people and contains some foreign visitors. These events are based on culture
followed in particular event. The impact of these events on economy of country are very
less in comparison to another events. It is mostly conducts for the development of
particular region. Excel London is very famous to organise various regional events in
United Kingdom. Some of the examples of regional events are WOMAD, Art deco
weekend and CubaDupa.
 Major event :- These events are closely related to those functions which contains both
national and international participant. It contains large number of people as an audience.
It has great impact on economy of different countries of world. Example of these events
are women's rugby world cup 2021, New Zealand masters game and world of wearable
art.
Differentiation on the basis of content
 charitable: - These types of events are held generally for charitable purpose. The main
aim of these events is to raise money from the contestant and use these funds for various
charity activities and social cause (Grindsted, 2020). These events are usually organised
by various NGOs and charitable trust. In these events, several businessman and
individuals are invited which performs charitable activities. These activities are done with
the help of presentations and graphics shows problems faces by people group. Excel

London also has collaborations with several charitable trust. Under this collaborations,
company organises various exhibitions in their exhibition centres and organises charity
funds for these trust. Some of the examples of charitable events are remote fun run, mini
golf and art auction.
 Business conference: - It is related to those events which organises by business
organisations to discuss their various business operations. This plays an important part in
the success of various projects and assignment of business organisations (Jendryke and
McClure, 2021). It enables the organisation to transfer useful information to different
stakeholders of business organisations. Excel London conducts various business meetings
in their organisation on discuss various strategies and action plans with the different
stake holders of their business. The most important example of these event.
C How are events structured and organised by the event management team
Every activity of business requires good team management to perform. Team
management is very important factor for the completion of assigned task and projects. This
factor is also required for events because it consist many activities related to planning, organising
and controlling. Team management creates coordination between these aspects. Event
management requires effective planning related top all aspect of events. Team management
enables the organisation to organise and control all activities effectively. Excel, London
maintains proper team management to make their business operations effective.
D. Role of events in society
Events plays an important role in the development of society. It helps society in many
aspects and the brief discussion on these aspects are given below.
 It ensures feeling of belongingness in peoples
 it attracts the people towards their cultures and belief.
P2. Factors that have influenced the development of the event industry at a global and local level
There are many factors present in environment of global level which influence the
development of events. These factors affects events managements in both aspects such as
negative and positive (Grundke, and Tuchscherer, 2019). The brief discussion related to these
aspects are given below.

 The growth and emergence of event industry :- Growth analysation of event industry
in united kingdom requires to go through some numerical facts and figures. The event
sector of united kingdom observes tremendous growth in 2005 and 2006. this era is
regarded as golden era of event industry in united kingdom. Many event management
companies earns huge profits in this era (Liu, Eggo and Kucharski, 2020). This era
enables fundraiser events to achieve great heights because it increases by 700%. The
highest number of audience are recorded in this time period. The number of visitors
becomes doubled in this period. Now the event business of united kingdom achieve a
milestone of 39 billion euros. Excel,London contribute in united kingdom economy with
their growth in market.
 Global expansion and opportunities for events business :- United kingdom's event
industries have many opportunities present in their business environment. Several
companies of united kingdom has very strong background in term of their relations with
other business organisation, their availability of capital, accuracy in their management
and experience of the market. Global expansion is not so easy, it involves conducting of
business activities in another country which is not familiar for them. To achieve success
in international market, organisations required to ensure huge amount of capital, proper
utilisation of resources, market analysation and position trade relations between
respected nations. Excel, London also ensures capital need and resources to establish
their business outside united kingdom.
 Value and contribution of events in global economy :- Event industry includes
different types of global events to be held such as Cricket World Cup, Football world
cup, Olympic and common wealth games. These events generates huge amount of
revenue from their audience reach. This includes earning from event venue, and
broadcasting right. Event management companies holds major art of united kingdoms
economy as its market capitalisation are also very high (Knott, and Swart, 2017). This
sector performs the role of job creation very well which fulfils employment demand of
economy. Excel London holds very dominating position in event industry of united
kingdom and contribute in economy with their business activities. Demand and motivations for different types of events :- The main reason behind the
increment in events is increasing demand of people towards events because it motivtes

the people towards their culture and traditions and also helps them to establish positive
relations between persons. There are many events held by Excel, London on demand
and the brief discussion related to those events are given below.
Social events :- It is related to those events which is conducted by organisers to create sense of
belongingness and develops skills in peoples. This events plays an important role to motivate
various peoples. Excel, London carries out various social events where group of common people
engaged together and perform many activities to develops their relationship.
Business events :- It is related to those events which is organised by business organisations. This
events is very useful to increase loyalty of employees towards organisation and also help to
motivate their employees to work. This factor enables the the business activities to perform
effectively. Excel, London also conduct several business events in their business organisation. In
this event several activities are performed to motivate the employees.
 Influences on events and future trends in event industry :- This aspect is related to
the impact of future trends on event industry. Trends plays an important role for the
survival of any organisation in future. It gives information related to different
opportunities and threats which company may face in future (Panitz and Glueckler,
2017). It is prepared on the basis of market analyses and demand supply relationships.
Excel, London analyses various future trends and develops their business strategies
according to them.
P3. Value, impacts and legacy of global events on the environment in which they operate
Event management is the most important requirement of present time because it ensures
the effectiveness in any event organised by different organisation or individual. This event also
impact on the environment with different ways and the brief discussion related to those impacts
are give below.
 Physical and environmental :- These impacts are related to the social cause of
environment. Global events can have both impacts on environment. In positive impact,
several events are organised which is based on reducing pollution, various initiatives to
reduce carbon emission, motivates different business organisations to focus on green fuel
technology and conducts many programmes to save trees and maintains adequate
greenery. It has also negative impacts on environment such as there is various events
under which many anti environment activities are conducted. Excel, London are very

environment friendly organisation because it performs those business activities which
are suitable for environment.
 Tourism and economic impact :- Global events has major impact on tourism industry.
Both the industry are interrelated and complements each other. Global events consist
huge number of audience, players and their staff to be move from their local country to
event host country. This enables the development of tourism industry of different
countries. Global events has involvement of different countries so that it impact the
economies of more than one country as a whole.
 Political :- The political factor plays major role in global events because it requires huge
amount of capital to organise. These funds are provided by governments of different
countries. This funds are considered as the investment because it earns considerable
revenue from these events (Mancini, 2018). Government of united kingdom provides
funds to Excel, London to organise various events.
 Social and cultural :- Global event has positive impact on social and cultural aspects.
These events contains activities which shows traditions and cultures of different nations.
Olympic and many other global events includes various traditional dances in their games
and activities which enables the world to know about different cultures and traditions.
The main aim of this aspect is to strengthen the culture and develops mutual relations
between different countries.
Event legacy
Global events requires major investment which is done host cities and this investment carries
considerable returns in future, these returns are termed as event legacy. These legacy are pre
analysed by host of mega event on the basis of past events conditions and present market
analyses.
P4. Management strategies that are used to support responsible event development
Global events are organised at huge level and people of different countries contribute in the
organisation. The hosting of global events includes Expos, Olympic Games, cultural festivals,
etc. as opportunities for stimulating development and growth of countries. The hosts are involved
in increasing number of events as they work a catalyst for local development. These are used for
leveraging long term infrastructure investments and boosts tourism. Global events act as a

platform for different people to interact with each other and communicate. This provides help in
attaining expansion at global level and enhancing business opportunities. There is need for
developing effective strategies in order to manage the global event planning and implementation.
There are several events conducted in various countries and they are organised on the basis of
following two models –
Corporate Environmental Model
According to this model, it is analysed that organisations have to restrain themselves
form any kind of harm. There are several capabilities of organisation which provide help in
attaining a successful event. Strategies are used for managing market demand and requirements
for the customers so that they can have good services. This model helps to manage different
operations including Human Resources management, Operations Management, Marketing etc.
for a successful event.
Internal Resources – The internal process of an organisation is associated with these
type of resources. It states that managing and recruiting employees and staff in an event
organisation must be too selective. Individuals who are hired in an event management
organisation must be creative and multitalented (Perry, 2020). In context of present scenario of
Excel Exhibition centre, it is concluded that talented staff is hired so that the event can take place
effectively.
External Factors – Different external factors are there which are involved in supporting
and enhancing development of a successful event. There are different factors like shareholders,
customers, suppliers etc. which are associated with managing the operations of an event
organisation. In context of Excel exhibition centre, it is evaluated that organisers of this ensure
that requirements and needs of customers are met. This includes conducting primary or
secondary research and collecting relevant data.
Balance Scorecard
There are lot of factors which have to be evaluated for knowing whether an event is
successful or not. On the basis of some elements including economical, sports development,
media and sponsor, place marketing effects, etc., any event is measured. A balance scorecard is
defined as metric used for measuring performance and identifying as well as improving different
business operations. In context of event in Excel Exhibition centre, quantitative data is used
(Stouge, Bagnoli and Rasmussen, 2020). The needs and requirements of customers are

recognised by using this method. This reflects what are the different ways by which individuals
can be provided more effective service in the event. Different managers of the event organisation
think that they can make more effective decisions by using quantitative method.
It is concluded that most important thing is to focus upon the investors of event. When
the number of investor is more, there are more funds present for a successful event. In context of
Excel exhibition centre, it is concluded that there are lot of good investors and they are providing
lot of funds for conducting the event in successful manner. Balance score card is used for
evaluating the performance of event. This provides help in formulation of strong strategies for
good performance. The major agenda of global events is to increase communication between
people of different countries. In context of the event in Excel Exhibition centre, this is evaluated
that best business opportunities can take place. People will be able to analyse what they can do
for expanding their business. They can get to know about latest market trends and how
functioning is actually happening nowadays. It is seen that Excel Exhibition centre is going to
manage the individuals effectively and they are going to enjoy and have fun. If the event is
successful, it is easy to increase economic recognition across the world. The success of event
will be appreciated by different people coming from various countries (Sturm, 2018). It is seen
that global event in this exhibition centre will be successful in terms of each and every factor.
CONCLUSION
It is concluded from this report that global events plays an significant role in development of
global economy. As it is regarded as the booster of economy (Tropea and Stewart, 2021). This
report gave systamatic knowledge about the structure and different types of events such as mega

event, major event and regional event . It defines various factors that influences development of
events at both global and local level with different aspects such as global expansion political and
economical. This reort describes the value, legacy and impact of global events on environment,
both the negative and positive aspects are defines in this report and various management
strategies to support even development.

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