The Global Event Industry: Development and Strategies

This report provides a comprehensive analysis of the global event industry, focusing on its structure, development factors, and the role of different event types in society. It examines the influence of various factors on the industry's global development, using the London ExCeL Exhibition Centre as a case study. The report further discusses the value and legacy impacts of global events on the environment, including both long-term and short-term effects, and identifies management strategies used to support responsible event development. These strategies include corporate environmental management models and balance scorecards, highlighting the importance of stakeholder involvement and government policies in ensuring sustainable event practices. The report emphasizes the economic, social, and environmental benefits of effective event management and planning.

Global Events

Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Describe about the diversity of global event industry which including its structure and also
evaluate role of different types of event in society......................................................................3
P2 Discuss about the different factors that influenced the development of event industry in
globally........................................................................................................................................5
LO2..................................................................................................................................................6
P3 Discuss about the value and legacy impacts of global events on the environment which
they operate..................................................................................................................................6
P4 Identify the management strategies that used to support responsible event development for
large range of events....................................................................................................................7
LO3..................................................................................................................................................8
LO4..................................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Global event is a type of concept that organise the particular event of limited time duration
that have a reach to global market. It significantly public investment that have impact on the
population and build an effective environment. In this report, it is based on London Excel
exhibition centre firm that host many types of international events. currently, it saw the Olympic
event which is considered the biggest global event.
This report will discuss about the different type of global events through event organize
industry and perform specific role of event in society. It will determine the various type of
factors that always influence the development industry on basis of globally. Furthermore, it will
discuss on legacy of global event on how they directly impact on environment or culture. This
documentation will understand about the management strategies, which is responsible for
managing the event activities. However, The Macro environment factor directly impact on the
global event in both positive and negative ways and also influencing on decision making.
LO1
P1 Describe about the diversity of global event industry which including its structure and also
evaluate role of different types of event in society.
London Excel exhibition centre firm has become common place in the industrialized countries
that people fail to think about the possible activities. The event in recent time has led to
information of strong and viable of industry (Brannagan and Grix, 2019). Due to the increasing
the competitiveness among host communities which attracts the people towards their effective
arrangement of events.
The event industry is considered the key components which including event venue,
regulatory bodies, association and suppliers. London Excel exhibition centre has organised
various type of events on the basis of its structure.
Special Event:
The event is a part of organization that has been described the rituals, performance of
celebrities that are planned to carried out the special occasion in order to achieve corporate goals.
The special event also categorised from national days, civic occasion, trade promotions etc. The
size of event depends on the particular guest where how many peoples is participants.

The significant role of special event in society where community members personally
communicate with other people and identify current status of events. There are many social clubs
come in different type which formed around the interest in special event.
Mega Event:
The event is based on the high level where it will cover media, prestige and economic that
impact on host community. London exhibition firm also organized the mega events with the help
of expertise, who are making planning as per requirement. This events always attracted the
audience and cost become high approx. $500 million (Frawley, Misener and Schulenkorf, 2019).
Mega event influencing the society in terms of culture or environment where it can be
addressed the relation between mega event and modern society which adopt the positive review
through social members.
Sport events:
It is the fastest growing event which segments of entire event industry because it entails
with both multi-sport and individual events. For Example – Olympic is the sport event that
organised by community, which based on the high level and large number of audiences visiting
the events.
Sport events have a positive impact on the local business and society because it will
provide right abuses tend to increase. The evicted the social communities, which make event
venue to exploitation of migrant employee in stadium.
Hallmark events
It is mainly representing the symbol of authenticity and quality that easily differentiate
goods from others. Hallmark event is based on one-time and recurring of limited time duration. It
always described the event that possesses such significance in terms of attractiveness, publicity
and quality which provide host venue, destination and community (McGillivray, Duignan and
Mielke, 2019).
This event provides the opportunities of host society to secure their high prominence in
global marketplace which may be gained social and environmental costs.

Business event:
It is a form of meeting and exhibition of particular session, mainly focused on the
enterprises trade in which despite the strong public of many activities. It has performed the
different activities which including conference, workshops, congresses and many more. In this
way, it will share information from one community to another.
Business event have played important role in functioning of society where communities are
sharing the proper design for living by group members in society. it also maintained the culture
and social aspects.
P2 Discuss about the different factors that influenced the development of event industry in
globally.
London’s ExCeL Exhibition Centre firm is mainly considered the effective factors that
influenced the development of event industry in globally.
 Growth and emergence: The emergence growth is one of common factor that always
influenced the London Excel firm which improved their business performance by
targeting to host mega events. This type of event is based on the high level which has a
big impact on the firm to increase profitability (Ireland and et.al., 2019). It also covered
social media that play huge role to target the audience. In this way, it has increased
chances of growing host event London’s Excel firm and emerging global market.
 Value and contribution to global economy: The greater contribution of London Excel
host company where always contribution to increase global economy and always increase
the revenue of countries which directly positive ways to enhance the value or demand in
global marketplace. The business events are globally impact on industry where it
generates $1.7 billion direct spending to plan and produce enterprise event. It directly
impacts on economic in which downstream event industry to provide facilities and
services during event activities.
 Demand and motivations: It is also important factor that influence the development of
event industry to motivate towards the event for planning of organize large events and
spending investment to earn a lot of money. London ExCeL Exhibition company always
try to expand their business and identify demand of facilities or services during event
management. It influencing the business to develop industry in globally.

 Expansion and opportunities of events: The London ExCel firm is expanding their
business by using innovative technique as an opportunity for increasing demand in global
marketplace. It is also used the social media concept which are exciting part of event
industry to continue develop and evolve in globally. It became easier for London ExCel
firm to target the potential audience through social media. In this way, it directly positive
way to impact of event industry in terms of expansion and increase opportunities.
LO2
P3 Discuss about the value and legacy impacts of global events on the environment which they
operate.
Value, legacy is based on important platform or tool in terms of global events that impact
on the environment, which are struggling with the financial issues and decreases participation of
members. On the other hand, an event legacy impacts that can be defined in terms of economic,
infrastructure and social. Especially, when the opportunity costs are considered while increasing
the demand with more benefits for locals and also positive impact on stakeholder for changing
way of events (Grix, Brannagan and Lee, 2019). Legacy planning is a tool to survive in term of
demanding environment for identifying overall long-term and short-term structure for events
within specific goals.
Global event has greater impact on the environment which increase more value in local
and regional social community. It is major create the legacy that planning new level of global
events and also recognising political, social and economic development. there are different ways
to determined that how legacy impact on the global events in context of environment.
Long-term legacy of event: In order for identify the demand of event which has to be
satisfied and necessary resources. To extent that demand related to event absorb resources which
would not utilise such as economy output, labour resources.
Environmental impacts
The London ExCel exhibition firm that organize the event by using cultural and
environmental theme is to develop the events which always attracted the visitors and also create
cultural images in host cities and company(McGillivray, Duignan and Mielke, 2019). Even
organiser of event does not take any account the environmental impacts which are greatly affects

the quality of life to local residents. The event managers are deliberated on the perception of
people and shows willingness to describe about the events.
It is very important to establish both how affected by costs and benefits of Olympic event
which are organising by the community and make plan to look at environmental impact of host
industry. During Olympic event, it can be used recycled products and information materials for
the purpose of campaign. It encouraging to promote the sustainable development. it can possible
due to legacy planning which are used for used necessary resources suitable for event
management and also maintain the environmental condition in proper manner. It useful for long
term benefits of event in terms of environmental condition through legacy planning to create
more values of global event across the world.
P4 Identify the management strategies that used to support responsible event development for
large range of events.
Event management strategies are basically representing the opportunities in terms of
economic growth which always being supports to the large event developments. It is based on
the major driver that always participate in the terms of environmental, social, cultural and
benefits of community (McGillivray, Duignan and Mielke, 2019). It has a clear vision towards
the direction to develop planning strategy for achieving specific goals and objectives.
In London ExCel Exhibition firm, they are hosting various type of business events so as
participate stakeholders such as owner, managers, executives and other caters. These are
different stakeholders that play important role in event development to fulfil all arrangement that
require for event management. Afterwards, they are planning management strategies that support
responsible event development on globally. Corporate Environmental Management Model: this type of strategy suitable for
managing and controlling the environment and culture of event while protecting to adopt
the strategy in event industry. First of all, it can be analysed the factors which influence
driver of environment and build an effective relationship between financial performance
and overall strategy. this type of strategy useful to focus on the sustainable natural
resources, which applicable in the event development. in this way, it has required to pre-
planning the current demand of event management. London ExCel Exhibition firm also
used the corporate environmental management strategy which help for creating an
effective environment at event where entire audience enjoy a lot by giving best services.

 Balance Scorecard: The strategy is based on the management where host company ways
of looking specific goals and objectives. It helps to choose the right things of measure all
essential goals (Yang, 2019). This type of strategy is involved in event management
when taking part in trade of fair which integrated different aspects of knowledge,
behaviour and good attitude towards participants in event. In terms of environment., it is
successful strategic to easily identify the suitability with the help of performance
indicators.
Apart from that the role of event industry in balancing the overall impact of events activities by
using balance scorecard strategy. it helps to manage actual perception of event in context of
environmental perspectives. On the other hand, Government give positive response towards
environmental and operational factors that affecting the event where they are making an effective
policies and procedures that help for handle entire activities of events. In this way, it has needed
to implement management strategies for supporting event development.
LO3
Covered in ppt
LO4
Covered in ppt
CONCLUSION
It has been summarised about the Various types of global events on the basis of structure
and also organised through event industry. It can be determined the various type of factors that
always influence the development industry on basis of globally. it also evaluates the legacy of
global event on how they directly impact on environment or culture. The management strategies
are used in the event development and also supports in terms of event organized in proper
manner. However, The Macro environment factor directly impact on the global event in both
positive and negative ways and also influencing on decision making.

REFERENCES
Book and Journals
Brannagan, P.M. and Grix, J., 2019. Soft Power Projection via the Olympic Games: Sport as
Geopolitical Diplomacy. Media, Sport, Nationalism: East Asia: Soft Power Projection via
the Modern Olympic Games. 616(1). p.251.
Frawley, S., Misener, L. and Schulenkorf, N., 2019. Global Sport Leadership. Routledge.
Grix, J., Brannagan, P.M. and Lee, D., 2019. Entering the Global Arena: Emerging States, Soft
Power Strategies and Sports Mega-Events. Springer.
Ireland, R. and et.al., 2019. Commercial determinants of health: advertising of alcohol and
unhealthy foods during sporting events. Bulletin of the World Health Organization. 97(4).
p.290.
McGillivray, D., Duignan, M.B. and Mielke, E., 2019. Mega sport events and spatial
management: Zoning space across Rio’s 2016 Olympic city. Annals of Leisure Research,.
pp.1-24.
Yang, Y., 2019. Post-Olympic sustainable development in society, architecture and urban-A
discourse on London, Tokyo and Beijing Olympic Events (Doctoral dissertation,
Politecnico di Torino).

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