Global Events Industry: Impacts, Strategies, and Macro Environment

This report provides a comprehensive overview of the global events industry. It begins by examining the industry's diversity, structure, and the roles of different event types in society, including local, hallmark, sports, and mega events. The report then explores the factors influencing the industry's global development, emphasizing the impact of business environments, motivation for events, and socio-cultural factors. It evaluates the value, social, cultural, environmental, political, tourism, and economic impacts and legacies of various global events. Furthermore, it reviews management strategies, such as the balance scorecard and corporate environmental management models, used to support responsible event development. The report also analyzes the positive and negative impacts of the macro environment on the global events industry, supported by examples, and concludes with a SWOT analysis for a specific event to assess the criteria essential for successful event planning. The report is contributed by a student and is available on Desklib for study purposes.

Global event

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
TASK 1............................................................................................................................................1
P1 Examine the diversity of the global events industry, including its structure and
organisation and the role of different types of events in society.................................................1
P2 Explain the factors that have influenced the development of the events industry globally...3
TASK 2............................................................................................................................................4
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate ...................................................................................................................4
P4 Review management strategies used to support responsible event development for a range
of global events...........................................................................................................................5
PART B............................................................................................................................................6
TASK 3............................................................................................................................................6
P5 Determine the positive and negative impacts the macro environment has on the global
events industry and their influence on decision-making and organisational behaviour,
supported by specific examples..................................................................................................6
TASK 4............................................................................................................................................6
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential
for the successful planning of events..........................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
A global events can be describe as those limited time events which has global reach and
involve number of resource for achieving a common objectives in form of collective efforts. In
global world there are number of global events which are experienced by various individuals and
are helpful in delivering common agenda (Ham, 2018). It includes both private and public events
which depends upon nature of investment. In relation to events industry, business of this industry
is increasing regular where it involve music concerts, exhibitions and conferences, sports,
corporate events and seminar & many more. In context of this report it will consist a discussion
on global event industry where structure and role of various industry will be discussed. Factor
impacting to this industry will also be discussed under this report. Along with this, all those
management strategies which can be use by organisation will also be discussed. This will also
cover an insist on, impacts, values, along with legacy of a range of global events and including
this assignment will also cover positive and negative impacts the macro environment that has
over global events.
PART A
TASK 1
P1 Examine the diversity of the global events industry, including its structure and organisation
and the role of different types of events in society
Global event industry is very vast where there are number of event which are performed by
various organisation to achieve different objectives. These events has there different base,
structure and objectives which are determined by key stakeholder in event. In present context
some of these are discussed below which have separate roles in market (Nagendra and Reddy,
2017).
Local or community events: These are those planed and unplanned gatherings which
involve not more than 50 person. Demonstrations, Marches and Parades are some common
example of these events. In relation to this, such type of events are based on small amount of
budget and has common dress code which Dependents upon nature of event.

Hallmark events: It includes those events which are performed for some specific purpose
related to gaining maximum attention for some particular reason. These are those which are
related to creating awareness in large number of people to safeguard them form unpleasant event.
Some common example of these events are spread awareness, improve appeal of tourism
destinations (Berkebile, 2018).
Sports Events: It include those events which are related to some kind of competition in
two or more individuals which include machines, people, animals or other. Contest, game, race,
other competition are some example of these events.
Mega events: These are those events which includes various resource according to
requirement. These kind of events are based on large number of gathering where thousands of
individual take participation in these events. Some common example of these events at global
level are Edinburgh festivals, cultural Olympiad and many other which take place at global level
in mega form (Tralhão and Póvoa, 2020).
Structure of event industry:
Events industry is growing in rapid manner where it is conducting number of events
which take place as various destinations and cites. These events are hosted by various
organisation which include both private and public firms. These are Glastonbury festival and
Harrogate international festival. In relation to structure of events, this directly dependents upon
the size of event and its differ from event to event basis. There are some common factors which
are included in each and every event and are discussed below:
Suppliers of event industry: This act as main factor in every event in this industry as
there are number of suppliers which bahs to be manage events organisers. Under this it includes
sound production, lightning, entertainment and catering.
Venue: This also act as important area in event management this is because it is
mandatory to organisation that they has to manage venue according to need and size of event.
Some of these common Venue which are use by event organizers are theatres, galleries,
universities, libraries and many more (Hartenfels and Becker, 2016).
Industry association: Association are acting as an important factor in industry related to
events. This is because there is continuous development in event industry which is impacting on

organisation. Here, organisation in events industry are using these association to initiate
functions in effective number as well as follow international rules related to event management.
Role of events in society:
There are different roles which are played by events industry some of these are discussed below:
 Events play important role in employment generation within society as a event includes
number of activity which require persons to perform all function. These are related to
achieving goals and performing function in effective way and help in generating
employment.
 Effective use of resource is also role which is played by events in context of society. This
is because there are various function which relation different resource and event industry
use these resource in relation to fulling demand to social.
P2 Explain the factors that have influenced the development of the events industry globally
Business environment have huge impact on event industry and this affect growth and
development. It is identified that event celebration needs investment of money in order to make
the event successful including the following factors:
Motivation and demand for different type of events: Over the past decade it is identified
that event organisations are playing an important role for gaining growth in economy. When an
event is organised this industry consider overall demands of their customer, trends at the market
area, innovative & reusable products for interior décor as this have direct impact on overall
planning of the event. If the events are related to any industry, then they are enhancing the
motivational factors like impact on the outside audience which can be cultural, social, personal
etc. If there is any art & craft exhibition organised, then these factors will support firm in gaining
high market share, maximising profitability index and earning high revenues.
Socio-cultural factors and event history: Event industry is also impacted by factors
related to culture competency, demographics, they can have both positive and negative
implications on both profitability index & revenues of event. In context of London exhibition,
they can develop plans for spreading awareness relating to issues faced by public, beliefs of
individual and cultural aspects. This will help them in development of knowledge related to
social & cultural events as they play a vital role for overall growth and development of the
economy.

Form the above it is analysed that above factors are having huge impact on event industry
and this in turn will result in overall economic growth. If the above approaches are considered,
then there can be chances that firm can sustain their business activities for longer time duration.
Thus firm should consider all these factors for getting the best position at the market place.
TASK 2
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate
In current business environment, events are playing important role in shaping business
environment which is related to value, impacts and legacy of different events on society and
other components of business (Itaki, 2016). In relation to present repost there are various kind of
impacts which are imprinted by events on global context. Some of these are discussed below:
Social and cultural impact-: Events are the main elements which are responsible for
managing communication and relationship in society for performing functions. There are number
of values, religion, tradition and belief which are important for society and important to be full
filled. Events help communities and society in performing functions in effective way and
achieving there objectives regarding communication and better relationships. There are number
on events like communal program, marriages and many more which helps in achieving business
objectives and managing function in effective way for better print of events on society.
Physical and environment impact-: Events has both positive and negative impact on
business environment because they are related to functions of firm which are needed to be
according to natural environment. Events helps organisation in improving transportation in area
because they provide facilities like private transport and many more. On the other side, they also
create different kind of pollution like, use of high bass which create noise pollution , use of
plastic cups which are responsible for environment pollution and many such factors which cause
damage to environment.
Political impact-: In relation to current business environment, events are also impacting
on political environment. This is because there are various function which has to be perform
while performing event at particular destination. Under this, event management team has to

follow all those rules and regulation which are require to achieve business objectives these will
impact performance of firm and will also impact on political environment of that area.
Tourism and economic impact-: Events are those functions which are directly associated
with development of tourism industry. This impacted positivity on this industry these is because
events supported tourism by bringing number of tourist to destination of organisation. This can
be seen from example of IPL, this is a cricket lager which bring number of individuals to single
played for each and every corner of world to seen amazing tournament of cricket between
different teams (Bonafoni and Biondi, 2016).
Events legacy
Events has there separate legacy which cab be planed and unplanned in nature which has
positive and negative impact on function of organisation. This is helpful to firm in achieving its
objectives and managing event in appropriate way. For example- Olympic in London in 2012
comes under this category. This legacy of events can be measured or determine in physical way
& affected London economy because it provided opportunities with access to new venues,
improved infrastructure. Moreover, there was economic effect at that time period as London
boost up the £14.2bn in two years.
P4 Review management strategies used to support responsible event development for a range of
global events
There are different type of management strategies that can be taken into consideration
which is majorly responsible for development of an event described below as:
Balance scorecard: This is one of the most effective management strategy which helps
an event industry to rise their performance level in most efficient manner by selecting the best
from range of strategies, screening and outlining the strategy. This is best tool for estimating
level of input incurred by organisation. Thus collecting of information is vital for gaining
qualitative results and settling on the dynamic factors. This factor is linked with breaking of
business objective & target set on different criteria related to event. The business presentation
can also be served with the help of balance scorecard.
Corporate environmental management model: This model is linked with obligation of
business associations for harming the native environment. It is beneficial in building capacities
by which there can be upgrading in the organisational practices while taking entry into the new

market, social fundamentals and so on. In relation to analysing effect of climatic change on an
event this model is very basic as it identifies the roles & responsibility of event organiser towards
climatic changes (Ohba, 2019).
Government bodies assumes occasion of an event is very much different from the other
occasion as there can be gathering of people, exploring of new ideas, innovation design from
waste products and the consent can be organised with help of government setting. The occasion
is mainly used to power over the overall planning and upholding the set business standard and
guidelines. Government bodies assumes major liability for political and social events across the
globe. Different occasion is executed by administrative bodies and have positive impact on
overall operations example can be social incorporation body
PART B
TASK 3
P5 Determine the positive and negative impacts the macro environment has on the global events
industry and their influence on decision-making and organisational behaviour, supported
by specific examples
Covered in PPT
TASK 4
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential for
the successful planning of events
Covered in PPT
CONCLUSION
It can be concluded form the above mentioned information that there are different kind
of events which has there great impact on performance of event industries. This can be seen that
these events has there own function which are helpful to society and other stakeholders in
managing there function and getting profitability with it. Along with this, the overall report give
an idea about the influence of macro environmental elements on event industry at large.

REFERENCES
Books and journals
Berkebile, R.E., 2017. What is domestic terrorism? A method for classifying events from the
global terrorism database. Terrorism and political violence, 29(1), pp.1-26.
Bonafoni, S. and Biondi, R., 2016. The usefulness of the Global Navigation Satellite Systems
(GNSS) in the analysis of precipitation events. Atmospheric Research, 167, pp.15-23.
Ham, Y.G., 2018. El Niño events will intensify under global warming.
Hartenfels, S. and Becker, R.T., 2016. The global Annulata Events: review and new data from
the Rheris Basin (northern Tafilalt) of SE Morocco. Geological Society, London,
Special Publications, 423(1), pp.291-354.
Itaki, T., 2016. Transitional changes in microfossil assemblages in the Japan Sea from the Late
Pliocene to Early Pleistocene related to global climatic and local tectonic
events. Progress in Earth and Planetary Science, 3(1), p.11.
Nagendra, R. and Reddy, A.N., 2017. Major geologic events of the Cauvery Basin, India and
their correlation with global signatures–A review. Journal of Palaeogeography, 6(1),
pp.69-83.
Ohba, M., 2019. The impact of global warming on wind energy resources and ramp events in
Japan. Atmosphere, 10(5), p.265.
Tralhão, A. and Póvoa, P., 2020. Cardiovascular Events after Community-Acquired Pneumonia:
A Global Perspective with Systematic Review and Meta-Analysis of Observational
Studies. Journal of clinical medicine, 9(2), p.414.