Global Events: Industry, Impacts, and Management Strategies

This report provides a comprehensive analysis of the global events industry, beginning with an introduction to global events and their segmentation. Task 1 explores the diversity of the industry, its structure, and the role of various event types in society, including hallmark, sports, mega, and local events. It also examines the factors influencing the industry's global development, such as event history, socio-cultural factors, and demand. Task 2 evaluates the value, impacts, and legacy of global events on the environment, considering social, cultural, physical, political, tourism, and economic impacts at national, regional, and local levels. It also reviews management strategies, like the corporate environmental management model and the balance scorecard, used to support responsible event development. The report also emphasizes the role of stakeholders and government. The report provides insights into the structure, influences, and impacts of the global events industry.

Global Events

Contents
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
P1 Examine the diversity of the global events industry, including its structure and
organisation and the role of different types of events in society............................................3
Role of events for society:......................................................................................................4
P2 Explain the factors that have influenced the development of the events industry
globally...................................................................................................................................4
TASK 2......................................................................................................................................5
P3 Evaluate the value, impacts and legacy of a range of global events on the environment
in which they operate.............................................................................................................5
P4 Review management strategies used to support responsible event development for a
range of global events............................................................................................................7
PART B......................................................................................................................................8
TASK 3......................................................................................................................................8
Covered in PPT......................................................................................................................8
TASK 4......................................................................................................................................8
Covered in PPT......................................................................................................................8
CONCLUSION..........................................................................................................................8
References..................................................................................................................................9

INTRODUCTION
Global events refers to a physical phenomenon which are taking place for a short
period of time and have a global reach. Usually this events are based on a specific location
and investment is done by public which leads to a huge impact over population and also
development of the region where it is conducted (Lee and et. al.,2019). When taking present
scenario global event industry can be segmented into various groups based on age group,
organizer, region type of event and so on. The events can also be divided into categories such
as musical concerts, exhibitions, sports events, corporate events, festivals and so on. The
following report consist of various diversity of global events and will also influence on the
impacts of legacy of range of global events. The report includes all the positive as well as
negative impact of different micro environmental issues over these global events.
TASK 1
P1 Examine the diversity of the global events industry, including its structure and
organisation and the role of different types of events in society
Division of global events industry can be done according to the size and type of
events which include hallmark events, sports events, mega events, local or community events
as mentioned below:
Hallmarks event: These are the events which are gaining huge range of awareness from
public. This take place specifically identified as sports or ethos events. They are taking place
for a short period of time in order to appeal tourism destination or spread awareness.
Sport events: These events consist of various contests which takes place between animals,
people or machines. It can include various winning contest, race, games or competitions.
Mega events: Mega events are the events in which more than 1 million visitors are visiting
and also $500 million amount to spend. Some examples can be cultural Olympiad, Edinburg
Festival and so on.
Local or community events: Local community events are the events which are comprising of
public property and approximately 50 or more than 50 participants. Various parades,
marches, demonstrations can be included in local or community events.
Structure of event industry

A number of events are hosted by government, local government, and different
organisations in our region. There are also a number of firms such as Harrogate international
festival, Glastonbury Festival which include various events. Also there are teams in an
organisation who are following functional Matrix in order to structure an event. There are a
number of people who are organised in order to structure or event which is usually time-
based. Some of the major components of an event are mentioned below:
Suppliers of industry: Suppliers in event industry can include entertainment, catering,
production, lightening and so on. It is necessary to manage crucial supplier network for
integrated part of the industry.
Industry association: There are a number of professional associations formed within the
industry as the event organisation is growing day by day. They are responsible for promoting
the event and also making sure customer demand regarding event is increased efficiently
(Guo and et. al., 2020).
Venue: When your management in events are related to the places where event is going to
take place. This can include various universities, libraries, galleries, theatres or even
hospitality sector.
Role of events for society:
There are a number of major roles which an event works for in a society. Below
mentioned are those roles of event in our society:
 The primary role for an event is to make sure that community is coming together
towards generating social awareness and also changing attitude for a good cause. This
is the reason why a number of events are conducted locally which will help spreading
awareness about any social cause.
 It is also seen that community is an essential stakeholder in event planning process.
This makes it important for people to align themselves with planning and execution of
certain events in their locality.
P2 Explain the factors that have influenced the development of the events industry globally.
There are a number of different commercial celebrations which require proper
investments. Along with investment they also require participation of huge population in
different events (Hariharan and Biswas, 2020). This may include traditional festivals,
parades, marches et cetera. Below mentioned are various factors which are influencing
development of event industry:

Event history and social cultural factors: There are a number of factors like cultures,
demography, value and believe of customer which is having positive as well as negative
impact on revenues of event industry along with their profit. When taking London ExCel
exhibition Centre into consideration it is necessary for them to spread awareness about the
events relating them to various social and public issues, culture, believes of individual as
well. This will also help organisation to develop their knowledge related to various issues.
When the social cultural elements are included in event promotion it helps in development of
economy of country as well as organisations can easily reach their goals and objectives with
the help of it.
Demand and motivation for various events: Events are playing an important role in society
as a motivator. While conducting a number of events it is seen that industry get range of
customers, understand trends and preferences of customers to build their business
successfully (Manzoni and Caporarello, 2019). It will positively have impact on their
planning for future and also social, economic, personal growth of audience. When taking
London ExCel exhibition Centre into consideration it is saying that company is attaining
higher range of market shares by including customer views in their events.
It can be easily recognised from the above mentioned factor that society carries a huge
role and an impact on event industry. London ExCel exhibition Centre is also facing this
problem. When they failed to consider various approaches to meet the required issue they
find it difficult to sustain for a longer period of time. There for it is necessary for company to
make sure that they are including all these factors in their working in order to deal with
competitive market and also sustain in market for a longer period of time.
TASK 2
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate
There are different events which are conducted in various companies that impact
directly on the environment. It is determined that organisations needed various forms of
resources in order to make the event successful at a global level (Maqsood, 2020). It is
important for an organisation to consider all the values as well as factors that merely affect on
the environment. The different events that is conducted by business entities and their affect
on environment is given below:

Social and cultural impact-: Events plays vital role that develop positive influence
and increase communication within the societies. The culture of people is different and is
based on values, beliefs, religion and many more. Therefore, organising a cultural event plays
an effective role in meeting requirements of individual, interact them that assist people to
gain knowledge about other people’s traditions, religion and so on. On the other side, it is
determined that such form of events arise issues for people who are introvert and have rude
behaviour. Moreover, it also arise conflicts among people when their perception and view
point does not match and develops negative environment as well.
Physical & environment impact-: The physical factors include communication
services, transportation and so on. It is determine that it involve positive aspect as it facilitate
easy and convenient transport for public from one place to another. On the other hand, it
impact negatively on environment by developing noise pollution, air pollution that impact on
the health of a person,
Political impact-: It is analysed that events ate also influence by political factors that
is rules, regulations, norms, policies and so on (Cheng, 2019). There are various events that is
conducted by organisation on different country and for this, they need to follow process of
the event host country. In addition to this, it shows positive influence on the basis of
favourable conditions such as promotion of company, enhance reputation at global level and
so on. on the other side, it has negative impact of the rules as well as policies are
unfavourable and strict as well.
Tourism & economic impact-: Events develops high number of opportunities for
tourism sector that has positive impact in the growth of economy that is associated with
revenue earned via events. The industries conduct event is not beneficial or advantageous for
tourism but can arise employment opportunity. It is determined that conducting event at other
place involved high risk for event company that is related with reputation, increase in
opportunity cost and so on.
In addition to this, there are also other factors that contributes to economy at different
levels:
National level-: Global events is wide in nature and conducted at a high level on
different countries that directly effect on economy contribution. It enhance foreign direct
investment and also enhance the currency exchange level that is effective for an economy
(Nissenbaum and Shifman, 2020).

Regional level-: It is determined that events that are conducted at states level has
positive influence on economy as it enhance the collection of domestic tax which act as a
revenue for the economy.
Local level-: There are many events conducted by companies within their
surroundings and impact on economy at a local extent. In increase number of employment
opportunity, increase utilisation of resources and so on.
Event legacy
Impact on stakeholder-: It is defined as those events that ate implement by different
people such as organiser, investors and so on. This type of events get successful when it
attract more number of stakeholders and help company to earn profits.
P4 Review management strategies used to support responsible event development for a range
of global events
There are various management strategies which can be used to support event
development for different of events, which are as follows:
Corporate environmental management model: This model is context with the
association of obligation to harming the indigenous habitat. It assist in develop capabilities
that is useful in raising the methodology while entering new market, social prerequisites and
so on. in addition to this, it also involve estimating affect of climate and on occasion towards
the obligations.
Balance scorecard: It is consider as one of the effective management that assist event
companies to make improvements within their level of performance in an effective and
appropriate manner by focusing in the outlines (Fernandes and Gama, 2019). In addition to
this, it assist in estimating as well as giving input to companies. Moreover, it involve
information that provides quantitative result ad also assist in dealing with dynamic business
environment. It is determine that balance scorecard break down the targets as well as
objectives into different forms of exercise. Furthermore, it is also beneficial in surveying
presentation of events.
Moreover, government assumes as an important function within the occasions such as
Expo’s, Gatherings that is mainly devoted with the consent of government (Yesmin and Bera,
2019). In addition to this, government set guidelines and plans to uphold the events and to
make occasions grateful. Moreover, the government assumes liability foe political occasions
and are led by administration that has positive impact such as social incorporations, identity
and many more.

PART B
TASK 3
Covered in PPT
TASK 4
Covered in PPT
CONCLUSION
From the above discussion, it has been concluded that event sector plays an important
role in enhancing the growth and development of economy at national, state and local level.
There are various range of events that affect directly on the environment. In addition to this, it
is determined that macro environmental factors has both positive and negative impact on
international events. Moreover, with the help of SWOT analysis, a business entity is able to
develop effective strategy that improve their productivity as well as profitability level.

References
Books and Journals
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Economy, pp.1-25.
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for an integrated batching and scheduling problem in aluminium
industry. International Journal of Production Research, pp.1-16.
Lee, L.W.Y. and et. al., 2019. Global Perspectives: Workforce trends and strategies for
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exchange forecasting using deep learning. International Journal of Information
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Cheng, Y., and et. al., 2019. Global event-triggered output feedback stabilization of a class of
nonlinear systems. IEEE Transactions on Systems, Man, and Cybernetics: Systems.
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Jayalakshmi, S. L., Chandrakala, S. and Nedunchelian, R., 2018. Global statistical features-
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