Global Events: Impact of Environmental Factors and SWOT Analysis

This presentation provides an overview of environmental factors impacting the event industry. It utilizes PESTLE analysis to examine political, technological, environmental, and legal influences on global events, emphasizing the importance of adapting to different regulations and technological advancements. The presentation also highlights the application of SWOT analysis to identify strengths, weaknesses, opportunities, and threats, crucial for event managers to gain competitive advantages. The analysis includes considerations for environmental sustainability, technological adoption, and legal compliance, with references to relevant literature and case studies to support the findings. The presentation emphasizes the need for strategic planning and risk management in the face of climate changes, terrorism, and economic disparities to ensure successful event execution.

Global Events

INTRODUCTION
This presentation will show some environmental factors that have positive and negative
impacts on event industry. It will also show the importance of SWOT analysis in taking
competitive advantages.

PART 2
Pestle Analysis
Pestle Analysis is a tool adopted by company to study the macro-environment, it issues
and impacts on the overall business activities. Through this analysis, the growth in the
market, organization's position and potentiality to create a strong base and prosper in the
target market can be evaluated. It consists of various factors which directly affects the
business, some of them are Political, Technological, Environmental, etc.

Cont....
Environmental Factors: The company should also consider various environmental issues during
event organization. The Excel Center, London, is the best place to organize any event as the location
is such that does not cause any harm to the national environment and its neighborhood The
operations of the event should not be causing any kind of pollution, disposal of wastes and over-
consumption of energy which has direct negative impact on the national in the environment. And, all
the possible steps and processes should be considered and taken by the company to ensure that the
environment has no harm. There are several environmental factors whose control lance in not in the
hand of any individual such as climate changes, media and other things can impact the decision
making process of global event. Even manager need to think for all these factor because sudden
changes in weathers like rain can spoil the whole event. So, it can be said that environmental factors
have great impacts on global event decision making process adnd its operations.

PESTLE ANALYSIS

Cont...
Technological Factors: The technology advancement have both negative and positive
impacts on the global level event company. It is the company's potential whether it take it
as an opportunity or drawback. Advanced technology should be adopted which should
not become obsolete very soon. Through proper study and research at global level, the
investment should be done on the most efficient project which results in efficiency and
increasing profitability. Different countries have different economies as come people of
countries can invest in a global event but some people from developing countries can not
invest. So, event manager find difficulties to make decision about pricing of tickets etc.

Cont...
Legal Factors: The laws and regulations for each country are different, and the company
should be aware of the same. The laws related to intellectual rights, property rights, etc.
which are protected highly have to be abides by the company during organizing the
Olympic Event at different countries. Also, the advertising related laws, Health and
Safety laws can impact the company in smooth functioning of the event, which can be
avoided by thorough study of legal factors. Different countries have different types of
laws. According to the country in which the company wants to launch event, they have to
follow laws which take their time in changing their strategies accordingly.

PESTLE ANALYSIS

SWOT analysis
SWOT tools is an important and the best tool that can help a global event manager in
making its event successful. With this tool they analyze their own strengths and
weaknesses which can create opportunities and threats. By analyzing all these factors
they can make changes in their strategies and can remove weaknesses to take competitive
advantages.
STRENGTH:
In Olympic games top athletes come and take part from various nations across the global
in different games. Involvement of various athletes in every discipline is a treat to watch
and even honorable to participate in one. The media extent is matchless that means at
Olympic Games' audience can see maximum media as compared to other event.

SWOT analysis
OPPORTUNITIES
Olympic events are famous capable to boost the youths' morale to
develop their career in these fields and display their skills and get monetary
rewards. Sportsmen (Athletes) receive so much appraisal and acknowledgment in
world due to such games, universal existence . So many opportunities are there as
they can consider cricket, Golf, Polo and Base-Ball as well to inspire more groups to
participate and display their talents.

SWOT analysis

SWOT analysis
THREAT
Major threat from Olympic games are terrorist operation. It can increase
in future day and put a stop on the further such activities. It can happen that sports
turn into profession by nature, the superstar will also involve in Olympic games and
this will let suffer the real talent.