Critical Analysis of Global Events Planning and Execution

This report provides an analysis of global events, focusing on the factors that influence their success. It begins with an introduction to global events and their significance, followed by a PESTEL analysis to evaluate the political, economic, social, technological, legal, and environmental factors affecting the industry. A SWOT analysis is then conducted to assess the strengths, weaknesses, opportunities, and threats associated with global events, using London Fashion Week as a case study. The report evaluates the impact of macro-environmental factors and concludes by identifying the critical criteria essential for successful event planning, referencing relevant academic sources. The report underscores the importance of comprehensive planning and environmental awareness in the global events industry.

GLOBAL EVENTS

Table of Content
◦Introduction
◦PESTEL analysis
◦Evaluation of macro environment factors
◦SWOT analysis
◦Critical evaluation of criteria that are essential for successful planning of events
◦Conclusion
◦References

Introduction
Global events were described as an event which exists
for limited time period and have global reach. This
need public investment and also make impact on
population and built environment. Global events were
conducted for many reasons as this attracts more and
more people from various parts of world. This also
contributes to promote activities of tourism and also
contribute to economy of country in positive manner.

PESTEL analysis:
◦Political Factors
◦Economic Factors
◦Social Factors
◦ Technological Factors
◦Legal Factors
◦Environmental Factors

Continue…
◦Political Factors: This is an essential factor as this includes rules and regulation,
political instability of government and many more. Because of Brexit, there are many
uncertainties made in environment of UK and this also made damages to economic
growth. This make threat to the event like London fashion week..
◦Economic Factors: This is a factor which includes factor related to development and
growth of economy and results in fluctuation in inflation, exchange rate and other
things.

Continue…
◦Social Factors: This includes factors which were related to norms, cultural belief and
value. UK's people like to enjoy event which contribute in success of London Fashion
Week.
◦Technological Factors: United Kingdom is a developed country as this has upgraded
and advantage technology.

Continue…
◦Legal Factors: There are various kind of legislation in different type of countries.
Every event organisers want to consider legislation at time of conducting an event.
◦Environment Factors: There is increase in environmental awareness in people of UK
which provide opportunity for event organiser in London Fashion Week as this let
them gain attention of individual.

Evaluation of macro environmental factors
and their influence on global events industry
In order to enhance effectiveness and efficiency
of an event, this is very important for a business
entity to focus on many macro environmental
factors. The global event industry is influenced
through many external factors such as economic,
technological, social and political which will be
considered in a precise manner.

SWOT analysis
◦Strength
◦Weakness
◦Opportunity
◦Threat

Continue…
◦Strengths: London Fashion week showcase approx 250 designers and organised
twice in a year. This event let all designer to showcase the work and reach to larger
number of audiences which spread their awareness. In this event many designers take
participate because of having global reach. London Fashion Week cover worldwide
media and has large exposure. In this event, many celebrities participate for walking
on the ramp as a show stopper.

Continue…
◦Weaknesses – Brexit increases the cost of operation activity of an event. Because of
higher cost event organisers have to increase the price of entry ticket to watch the
show in higher number of audience of event goes down. Manager of London Fashion
Week finds this difficult to select good designer to display their design because of
having limited designer.

Continue…
◦Opportunities – London Fashion Week have many opportunities such as respective
event is known to showcasing the design and fashionable products which are totally
made with recycle material. The idea of this concept for event is quite sustainable
which play an essential role to protect environment from harmful impacts(Yu, Zhai,
and Chen, 2018).