Analysis of Macro Environmental Factors on Global Events

This report provides a detailed analysis of global events, focusing on the impact of the macro environment. It begins with an introduction to global events and their management, followed by an examination of the positive and negative effects of various macro factors, including political and economic influences. The report utilizes PESTLE analysis to assess these factors and their impact on the event industry. A SWOT analysis of a global event is also conducted to identify internal strengths and weaknesses in relation to external opportunities and threats. The report then offers recommendations to mitigate the negative impacts of these factors and concludes with a summary of the key findings, emphasizing the importance of strategic planning and adaptation in the dynamic event landscape. The analysis highlights the necessity of understanding both internal capabilities and the external business environment for effective decision-making and the achievement of organizational goals.

GLOBAL EVENTS
PART- B

• Introduction
• Positive and negative impact of macro environment on global events
• SWOT analysis of a global event
• Conclusion
• References
TABLE OF CONTENT

Events are happening of an activity on a specific time and
place. Nowadays they have been managed and controlled by
the professionals. Global events are those events which occur
at international level. The events can be organised at different
level and with different purposes such there are various events
are organised for family and community to celebrate festivals
and occasions while trade fair and exhibitions are organised
for business purposes.
INTRODUCTION

To analyse the effect of macro factors on event industry PESTLE will be done which will also help to
analyse the influence on decision making and organisational behaviour. This analysis helps to identify
the changes that are taking place worldwide which helps them to identify the threats and opportunities
available for the event industry.
POSITIVE AND NEGATIVE IMPACT OF MACRO
ENVIRONMENT ON GLOBAL EVENTS

Political factors : These factors includes changes in
government and government policies which can intervene in
the process of the company. The pressure of the government is
increasing on the emission of carbons from the transportation
and the machineries such as generators, vans etc. that they use
in the event. This has negative impact on the organisation as
they have to find alternative for it which increases their cost.
CONTINUE…..

• Economic factors : The factors it includes are economic growth, interest rate, inflation etc. The
pressure of recession in UK compels the event companies to cut down their expenses due to which
they may have to compromise with various services as the funds that are required to organise the
event may not be easily available.
CONTINUE…..

• The impact of macro factors on the entire event industry has been analysed through Pestle analysis.
On the basis of which it is identified that all the macro factors has impact on the event industry
which is positive and negative both. To reduce the impact of various factors they should comply
with all the regulations and the laws and need to adapt the changes which are taking place whether
in terms of technology or new implications. This will reduce the cost thus it will increase profits.
RECOMMENDATIONS

• SWOT analysis is used to identify the impact of various internal factors in relation to external
factors that can affect the business or any situation. To identify the criteria for successful event
planning internal analysis is done for the event.
SWOT ANALYSIS OF A GLOBAL EVENT

• Strengths : They are the positive attributes that helps an organisation to achieve their goals. The plans so
formulated are based upon the strengths that event managers have which can be :
• The uniqueness of the event helps the organiser to attract the audiences in the event and also create distinction
which will offer them competitive advantage.
• Assistance to the team in terms of skills, knowledge, leadership as all this help in success of an event and
completion of all the task on time.
• Highlights of the events and the activities that attracts the audiences the most will become strength of any
events.
CONTINUE…

• For the success of any event planning is important which can be done on the basis of internal
analysis of various factors. The essential criteria is internal analysis and external analysis which can
be done by swot and pestle which will help them in planning of events as they will identify all the
negative and positive impact of various factors this will help them to reduce their impact.
Critical analysis of the criteria essential for successful
planning of events

It is concluded from the present PPT that to analysis of various factors that can influence both the
event industry and events an organisation need to conduct Pestle and Swot analysis which help them
in identifying their own internal capabilities and complexities of business environment so that an
effective decision could be made by the management for achievement of desired goals and objectives.
CONCLUSION

• Alnasser, S.M. and et. al., 2015. Late consequences of acute coronary syndromes: global registry of
acute coronary events (GRACE) follow-up. The American journal of medicine. 128(7). pp.766-775.
• Cerutti, E., Claessens, S. and Rose, A.K., 2019. How important is the global financial cycle?
Evidence from capital flows. IMF Economic Review. 67(1). pp.24-60.
REFERENCES

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