Global Events: Macro Environment, SWOT Analysis & Event Management

This report delves into the global events industry, examining the influence of the macro environment on decision-making and organizational behavior. It includes a detailed SWOT analysis of the Olympic Games, assessing strengths, weaknesses, opportunities, and threats. The report explores the economic, social, political, legal, and technological factors impacting the industry, using the London Olympics as a case study. It also discusses event history, socio-cultural developments, future trends, and the essential elements for managing a successful event, covering planning, marketing, execution, and evaluation phases. The report aims to provide a comprehensive understanding of the global events landscape and the critical factors that contribute to event success.

Global events

Table Of Contents
 P5 determine the positive and negative impacts the macro environment has on the
global events industry and their influence on decision-making and organizational
behavior
 P6 conduct a swot analysis for a specific event to examine and assess the criteria
essential for the successful planning of events
 Swot analysis of Olympic games
 Manageing a successful business

 The next about have political and legal factor as The London Olympics
strengthen the status of the government of London. The country recognizes
itself as the economic strength and the developed stage of the country as they
win the game. The country is been reflected by their leaders as the ministers of
the country used to frame such law's and policy which is making the company
so much financially and socially develops as to host one of such mega events in
the world. This enhanced the name of country in world and showed that
London is strong contenders to various other developed countries politically as
well as legally.

Macro factor affecting the the global events industry and
their influence on decision-making and organizational
behavior
 There are several of the macro economic factor that used to have the impact on
the global events' industry which majorly have the influence in decision-
making along with organizational behaviour. In the case analysis through an
important part will have the wonderful breaking down of the things which are
turned out to be complex in understanding. The case analysis which is specific
event in which differ macro factor will be analysed as to have the proper
noting down of important points.
 In the terms of the London Olympics can be termed as the as it all adds
to the tourism, various job opportunities and the development on the basis of
the urban aspects. London has received a large amount of the economic
benefits in the form of sponsorship , various government helps and large
amount of voluntary funding from the different sources of world.

 The tourism was prompted of the country as it became the platform for the
economic development for London Olympics sports club and sports facilities
which has been made for futuristic purpose. With the innovation of these
events there were 300,000 foreigners and as many as 5.5 million trippers in a
day. There was increase in the travel ans tourism as per the business of
restaurants, hotels mad the hot tourist spots in London which leads to have
increment in economic growth of country.

 The next is about having the social impact as it was not so much in compare to
economical and technological which gives the inhabitants deeper identity and
recognition to be the part with a hi-tech and world-famous city of the world.
The inhabitants have the better feeling of being the host city which leafs to
have the positive thinking in the eyes of country people. This leads to have
increase in employment opportunities . This moves to have the country the
better economic conditions so the work people residing in country along with
urban development and better social life for people.

 The next I about have political and legal factor as The London
Olympics strengthen the status of the government of London. The
country recognizes itself as the economic strength and the
developed stage of the country as they win the game. The country is
been reflected by their leaders as the ministers of the country used
to frame such law's and policy which is making the company so much
financially and socially develops as to host one of such mega events
in the world. This enhanced the name of country in world and
showed that London is strong contenders to various other developed
countries politically as well as legally.

 The another factor is having the understanding factor related to technical
growth as high technology has been used to making such events as successful.
There is the showcased of advancement by London in designing the stage,
their lighting and sound system which have opened many of the revenues in
the upcoming media and technological companies in London. There was a
considerable growth in the media of London and its technology support was
greatly appreciated.

 Lastly is about having the stakeholder interest in success conduction of the
London events. The government of London has made a special department for
the Cultural, media and sports enhancement in London. As these departments
were responsible ion having the conduction of different events which turns out
to be effective and comprehensive part for the development of London in
terms of sports and events management. The private bodies and government
bodies along with independent bodies are included in the list of stakeholders
who all are cooperating in the success of London by organizing such a huge
event successfully.

 Event history and socio-cultural developments
 The evens history is up to a time old which can be considered s 200 years old.
There are various cultural events that has been organisation in the
development of the various aspect and making the events more successful and
eligible. The event has its own understanding an occasion. it can be festival or
annoy of the cultural revelation which is making it more significant for the
development of the community , cultural or at international level.
 .

 Influences on events and future trends in the events industry
 As it is in the year, various of the trends are emerging at the
significant level. There is one and more creative ideas which is
developing the events industry all the aspects. The technological
events are taking the almost centre. Vents industry have the major
contribution by the several factors having the development at the
certain extent. The major factors that are influencing the event
industry are such as the

P6 Conduct a SWOT analysis for a specific event to examine and assess the
criteria essential for the successful planning of events
STRENGTH
In Olympic events top sportsmen take part from different countries across the world in
various games. Participation of the different sportsmen in every discipline is a world-class
event and a treat to watch. The media coverage is unmatched that means at Olympic events
people can see media maximum media as compare to any event. Every media generalist stay
close to the place where events were happening at that time to show first on their channels.
Olympic events gives opportunity to the participants from host country to showcase their
talents in front of the whole world. It seems as progress for humans to participate in
Olympic events. It gives chance to the unknown athletes to display their skills and talents to
audience that came from different countries.