Global Events: Macro Environment Impact and Success Factors
VerifiedAdded on 2023/01/06
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AI Summary
This report provides an analysis of the macro environment's impact on global events. It begins with an introduction and then delves into the macro environment using PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors and their influence on event success. The report also discusses the application of SWOT analysis to event planning, focusing on strengths, weaknesses, opportunities, and threats. Furthermore, it highlights key criteria for ensuring the success of global events, considering both internal and external components. The conclusion summarizes the effects of major events on the environment, including physical, natural, political, and social impacts. References include academic sources supporting the analysis.
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