Global Events: Pestle, SWOT, Planning, and Success Factors Analysis
VerifiedAdded on 2023/01/19
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AI Summary
This report provides an in-depth analysis of global events, examining various factors that influence their organization and success. It begins with an introduction to global events, defining their scope and significance. The core of the report focuses on a PESTLE analysis, evaluating the impact of political, economic, social, technological, legal, and environmental factors on event management and decision-making. A SWOT analysis is then applied to the Olympic Games, highlighting strengths, weaknesses, opportunities, and threats associated with such events. The report further emphasizes the critical importance of successful planning, outlining key steps such as prioritizing event selection, marketing, transport management, program finalization, volunteer management, and post-event evaluation. The conclusion underscores the event industry's revenue-generating potential, its ability to attract foreign travelers, and the influence of various external factors on its performance. References to relevant academic sources are also included.
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