Analysis of Global Events and Their Environmental Impact

This report provides a comprehensive analysis of the global event industry, focusing on the factors that influence its development, structure, and organization. It examines the role of various events in society and critically evaluates the management strategies employed within the industry. The report uses the ExCeL Exhibition Centre as a case study to illustrate key concepts, including technological advancements, current trends, and the impact of social media. It assesses the environmental impact of large-scale events and explores sustainable event planning. Furthermore, the report reviews management strategies to support events, including budget preparation, marketing techniques, and stakeholder engagement, ultimately aiming to provide insights into the successful planning and execution of global events. The report also examines the role of the government in supporting these events.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Diversity of global event industry................................................................................................3
Discuss numerous factors which impact development of the events industry globally..............4
Examine the factors which has influenced structure, development and organization of the
event industry and role of different events in society..................................................................5
Critically examine the role which impact the event industry and the role play in society..........6
Produce an evaluation for the range of global event....................................................................6
Review management strategies that support the event................................................................6
Critically evaluate the management strategies for the event industry.........................................7
Assess critical impact of global event on the environment..........................................................7
PART B............................................................................................................................................8
Covered in PPT............................................................................................................................8
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9

INTRODUCTION
Global events are carried out at an international level due to which it is managed and
monitored by the event professionals. It basically focuses to develop the conferences as well as
exhibition by working with leading organizer so that all the valuable information of various
events is shared at the large scale. Along with that in order to organise global events different
organiser form strategic partnership with each other so that they can successfully lead the event.
For the better understanding of report Exhibition Centre London company has been selected
which is located in the UK. The company has organised various public as well as private events
such as sports event, conferences, wedding function, concerts, regions events and so on at a large
scale. The company has been functional since eighteen years for which it look after the convince
of people by providing them facilities like accommodation and parking. This report cover topics
like factors that influences the development of diverse global events. Evaluate the impact of the
events on the environment that is responsible for the event development. Determine the impact
of macro environment within the global industry that influences the decision making of business.
Furthermore, explanation of the criteria that is responsible for the successful planning of specific
events are covered in the report.
PART A
Diversity of global event industry
Events is explained as the public gathering of people at determined place and time. When
a person or company attend any event, conference, festival and job fair attended. It was planned
and also managed through someone in event industry (Abiodun and Abatan, 2013). It consists
one- person party planner to large size organisations with passion in intricacies of throwing
memorable social or corporate event. Main purpose for conducting an event is to enhance
business profitability, entertainment, celebratory and the community causes between others. The
size of global industry was valued at £894.74 in year 2018 but now it is expected to develop at
CAGR of 10.3% by 2026. ExCel Exhibition Centre is an international and exhibition convention
centre in Custom House area. It is situated on 100-acre site on northern quay in London.
Various kinds of events Size
Community event- It is planned gathering on the public property that consisting 50 or
more than 50 people which blocks access to public property. These events adds submission of

event form to frontend of website so that users can be add event s without requiring the access of
admin.
Major event- It means an event that likely to be generate the vehicular traffic of
occupying large number of visitor parking space with authorised development. This event consist
cultural festivals, sports events, East Coast Music Awards and many others.
On basis of Content
Business events- It is definable occurrence in the business scenario. The business events
explain significant happenings that various business parts should be register and also act upon
through using various application (Alnasser and et. al., 2015). These kinds of events enhance
knowledge of person and consists conferences, meetings, lectures and many others.
Music events- It is community oriented event towards the life performance of instrument
playing and singing that presented with theme like musical genre.
Sports events- It means that an athletic activities which needed physical power and skills,
mainly governed through set of the rules which developed through nationality that recognized
sanctioning body.
Structure and components of an event industry
Event management Companies- This consists group of the people or professionals
which organise the events on the basis of client requirements (Turner, Sexton and Norris, 2014).
The event organisations conduct all the activities on the basis of event type. It includes events
like formal parties, conferences, festivals etc.
Event industry suppliers- Under this, development of the complex and large industry
has lead to formation of the wild range suppliers. These suppliers wok in the direct events areas
like production, catering, lightning, entertainment etc.
Discuss numerous factors which impact development of the events industry globally
In dynamic environment there are several factors impacting development of events
industry globally in both positive and negative way. The distinguished factors which are
affecting the development of events industry globally are discussed as follows:
Technological factor: This particular factor is affecting development of events industry
globally in positive manner. London’s ExCeL Exhibition Centre is adopting modern tools and
techniques to make the event grand in open market place. Global expansion and opportunities for
events is possible because of adoption of modern technology. For example: Networking session

is affected by technological factor as modern tools help them to gain success as compare to
rivalry. While, lack of advance equipments bring huge loss to the events in international market.
Current trends: The frequent changes in trends are another factors which are affecting
impact of development of the events industry globally (Awad and Goldberg, 2012). Continuous
fluctuation in trend affect the London’s ExCeL Exhibition Centre as they are unable to achieve
the desire outcomes of the customers. Demand and motivations for different types of event is
possible because of current trends occurring in the cut throat competitive world. Example: A
Speaker session (panel discussion, a guest speaker presentation etc.)is a kind of event which is
affected by current trend. The content of the speech need to be in context on present scenario so
that client can be bind for longer time period and set objectives can be full-filled accordingly
(Sun and Qiu, 2016).
Social media: It is another factor which is directly impacting development of the events
industry globally in positive manner. Social media is the emerging platform which is
tremendously growing across the globe and is connecting diverse people, business, ideas etc. on
single platform. In London’s ExCeL Exhibition Centre social cultural development is possible
because of this social media. For example: A seminar or half day event is another type of event
is which is affected by social media factor in positive aspect. Promoting the event on this
platform aid firm to gain competitive advantages against rivalry which result in attaining huge
profit.
Examine the factors which has influenced structure, development and organization of the event
industry and role of different events in society
The distinguished factors has influenced organization, structure and development of the
event industry in positive manner. Changing events according to external environment aid them
to improve their rigid working structure, development and organization. Which helps to make the
event more successful across the boundaries. Improvement is organization, development and
structure of event helps them to create tough bench mark of others (Della Porta and Marchetti, et.
al., 2015). There are many role of event in society as they assist in upliftment in regards of
education, job opportunities, poverty level etc. Along with this it helps to raise nation economy
which directly make them financially strong.

Critically examine the role which impact the event industry and the role play in society
The role played by event in society helps them to raise living standards of the people.
Also, nation become monetary stable which is a positive sign mark for the business within the
country. By examining the role that influenced the event industry it has been concluded that
changing in events has helped them to meet the desire outcomes in the set time frame (Horne,
2017).
Produce an evaluation for the range of global event
Sustainable event planning include the potential values, concept and preferences that help
to generate the significant value amongst stakeholders and benefit the society accordingly. This
simultaneously reduces the chances of negative impact by controlling the probability of error or
wastage. Like, in 2016 Olympic games the organising committee of Rio launched the sustainable
development plan and created the sustainable logo due to which it catered the attention of huge
public. The medals which was distributed in the Olympics games was specially made from the
recycling material also solar power plant was used to save the electricity (Li, MacIntosh and
Bravo, 2012). Application of these factors automatically lead to the positive impact in the society
and leaves lasting legacy within the local community. Further, the main value and legacy
associated with ExCeL Exhibition Centre is that the company strongly believes in recycling the
resources which is not only beneficial for them but for environment as well. Moreover, it spread
the awareness of the company in such a manner it has increase the participation of female in the
variety of games within Olympic and offer them world class facility. Thus, as the company
deliver the legacy phases of different cultural and sports event depend upon various resources
like land for stadium so all the activities and travelling to and from the place of event increases
the carbon emission. Therefore, it is vital for the global event manager to make sustainable use of
resources and leaves positive impact on the environment.
Review management strategies that support the event
In order to support the event there are various strategies build up the event organiser with
the motive to conduct global event effectively (Viehoff and Poynter, 2016). As there are various
reasons to conduct the event such as to generate the lead, increase the brand awareness as well as
to enhance the relationship of company with visitors. So the ExCeL Exhibition Centre company
need to build SMART objective along with that the event must include various KPI indicators
which need to be measured effectively. The other strategy of the event planner is to prepare the

budget and carry out the expenditure accordingly so that the global event is not left with over use
of the financial and non financial resources (Melezhik and et. al., 2012). As the use of digital
media has offered immense effect within the society so the event need to utilise its website,
social market , SEO as well as affiliated marketing strategies effectively in order to generate the
awareness among the society. In relation with ExCeL Exhibition Centre the company before
organisation any international event like Fifa or Olympics uses both print and social media to
generate the enthusiasm among public and increase the engagement. Further, even the
government play immense role to promote and organise the public sports event successfully by
funding for the trade shows and conferences. Additionally, the government even emphasize to
form join partnership in order to prepare the strategy and invite the audience effectively.
Critically evaluate the management strategies for the event industry
The effective management strategy that can be used by the organisation is stakeholders
theory that can help the firm to make successful plan for its raw material by making effective use
of the resources and cater the attention of internal and external stakeholders. Application of such
strategy helps to maximise the stakeholders return of an economy by making optimum use of the
resources. Herein, ExCeL Exhibition Centre company makes the network with their different
parties via trade shows or conference and help to aware the people regarding the sustainable
efforts taken to organise any sports or non sports events which is carried out at wide market
(Merkel, 2013). For instance, board meeting is carried out by the firm on regular basis so that
they together reach out to the conclusion on the basis of innovative thinking ability and effective
decision making.
Assess critical impact of global event on the environment
Large scale events refer to the massive influence of people, resources as well as local
communities on the environment or external surrounding on which the business function. So
there are basically certain events that have negative affect on the environment due to excessive
use of resources that lead to the carbon emission (Parent, 2013). Thus, the event planner are
responsible to boost the event and generate the public awareness by implementing adequate CSR
strategy that make adequate use of the resource that does not harm our economy and leads to
sustainable development. This is basically the integration of social and environment
responsibility that help to retain the interest of external part. Additionally, it is essential that the
event manager need to consider the need as well as value of different stakeholders so that

together it can lead to the responsible decision making (Wang, Kennedy and Ramakrishnan,
2016).
PART B
Covered in PPT
CONCLUSION
From the above report it has been concluded that event planning global event gains the
immense attention of public as it is carried out at large platform due to which it include the
various resources that need to be optimum used by company. This successfully help the business
to create the suitable image among the stakeholders. There are value tool and technique such as
digital media that help to spread the awareness about the event and help to broadcast the event as
broad level. So the company global event industry need to remain updated regarding the latest
technology and use it for the success of their event. Therefore, it is the responsibility of the
internal manager to offer the value and preferences to visitor by making long lasting impact on
the external environment.

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