HNC Hospitality: Global Events, London ExCeL, Factors and Analysis

This report provides an in-depth analysis of the global events industry, focusing on the impact of macro environmental factors. It examines political, economic, social, technological, legal, and environmental influences on event planning and execution, with specific reference to the London ExCeL Exhibition Center. The report includes a SWOT analysis to assess strengths, weaknesses, opportunities, and threats, offering recommendations for improvements in risk management and communication. Furthermore, it highlights the criteria essential for successful event planning, including safety, financial requirements, legislation, and social factors, concluding with the importance of diversity and environmental considerations in the industry. The report draws on various academic sources to support its findings.

Global Events

Table of Content
 Introduction
 Positive and negative impacts of the global events have on the macro environment
 Macro environmental factors and their influence on global events industry
 Recommendations for improvements
 SWOT analysis to access the criteria for successful planning
 Criteria that are essential for the successful planning of events
 Conclusion
 References

Introduction
Global events are the hosting of global events such as Olympic, Expos and world cups and
cultural festivals that provide long term opportunities to gain stimulated growth and
development. Host of such kinds of events seek by ensuring that respective kinds of events
acts as an catalysts for local development and enhancement for leverage long term
infrastructure investments, encourage tourism and trade, provide jobs and promote
development of community.

Positive and negative impacts of the global
events have on the macro environment
Global events industry that are inflicted by the various factors or attributes of macro environment
that directly influence on the decision making and behavior of organization in direct manner.
Here are the some important factors that directly influence on the business works and
activities that are as follows:
Political factors:
 Merits: In political factors consist of the rules and regulations, tax regimes and policies that
build by government which directly effect on the business activities in direct manner by it
amends all the activities within the organization
 Demerits: The new tax regimes and policies affect the business works and activities of the
London’s ExCeL Exhibition Center in order to they have to amend which hinders their self-
interest.

Cont.…
Economy factor:
 Merits: with the change in taxation and interest rates which directly affect on purchasing
patterns and capabilities of the consumers.
 Demerits: Due to inflation in economy that raises the cost of products and services in
order to hinder the self interest of organization

Cont.…
Social factors:
 Merits: Change in taste and demands of consumers make organization more competent
and they bring new ideas that enhance their living standard.
 Demerits: while operating at global level various people from different cultural
backgrounds come in contact so it is very difficult for them to cope up with all kinds of
changes.

Cont.…
Technological factors:
 Merits: Advancement of new tools and techniques within the business helps to
organization to give best services to consumers in positive manner.
 Demerits: On other hand while changes occurs in tools and techniques organisation have
to provide training and development to them which takes too much cost and time.

Cont.…
Legal factors:
 Merits: By obeying the legal factors organization can set up works and activities as per the
environment and business works and activities in order to gain potential outcomes.
 Demerits: Legal regulations related with the green house emission and other compliance
impact on the business activities and profitability.

Cont.…
Environmental factors:
 Merit: By using the eco friendly products and services and invest in CSR activities
enhance credibility in business environment.
 Demerits: While adopting the eco friendly products organisation have to pay higher cost
and advance techniques that takes high cost.

Macro environmental factors and their
influence on global events industry
Macro environment factors affect on business activities in both the positive and negative
manner that are as follows:
 Demographic and psycho graphic factors: Demographic factors that are related with
factors such as age, gender, location and others, it focus on the values, beliefs and hobbies
of an individual. There are some crucial kinds of changes occurs in the industry such as
 Impact of digital tools and techniques

Cont.…
Global shifting in economic and social power:
By using the social media tools and techniques the economic and social power comes in
hands of general public. In that regards if they favour the products and their promotional
activities then directly enhance profitability level.

Recommendations for improvements
In context of London’s ExCeL Exhibition Center exhibition Center they have to evaluate the
important measures to improve their performance that are
 Risk management: In order to gain potential outcomes it is very much essential to
measure the risk by using various tools and techniques. By availing the balance score card,
key performance indicator and many more to gain potential outcomes.