Analysis of Global Events: Macro Environment and SWOT Report

This report provides an analysis of the global events sector, examining the impact of the macro environment and conducting a SWOT analysis. The report focuses on the London Exhibition Centre, exploring the positive and negative impacts of the macro environment, including factors like tourism and social aspects. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats within the industry, such as the benefits of automation and the challenges posed by events like the COVID-19 pandemic. This report provides an overview of the event industry with respect to the impact of the macro environment and internal capabilities.

Global events

Table of Content
• Introduction
• Positive and negative impacts of macro environment upon international events sector
• SWOT Analysis
• Conclusion
• References

Introduction
Global events are regarded as that limited time duration event that have international reach as
well as are also incorporate several resource for attaining a common goals in respect of
communal efforts. This involves both public as well as private events that based upon nature
of investment. In context to event sector, their business is enhancing constant in which they
include exhibitions and conferences, sports, corporate events and others. The main aim of
respective report is to know about how global events impact industry at various regions. This
report concentrates upon London Exibition Centre that is convention centre having
headquarters is in East London. The topics such as Positive and negative impacts of macro
environment and SWOT analysis.

Positive and negative impacts of macro
environment upon international events sector
Macro environment is defined that which include external factors impacting business
operations. These have vital affects upon firm’s working activities that drive towards
problems. Global events happen at international level that conducts its activities
consequently. Therefore, the macro environment impacts at international events are stated
underneath:
• Physical and environmental factors
• Tourism factors
• Social and cultural factors

SWOT analysis
SWOT Analysis is regarded as tool that are utilised in identifying as well as accessing
internal capabilities. Moreover, this is time taking procedures as it needs depth
knowledge for that analysis of market is required to be performed. In respect to
various global events, the strengths, weaknesses, opportunities and threats are stated
underneath:

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Strengths Weaknesses
 One of the key strength of global event is, the administrative
into this sector are well competent as well as conduct various
functions that are associated with attaining goals that aids
event managers in enhancing productivity.
 The effective return upon investment is strength of event
sector it is so this performs upon higher profitability that
assists in maximising investment rate as well as facilitated
better returns.
 It needs larger cost upon planning as well as developing
platform for events that is also useless expenses in case it will
not opted through customers.
 Events incorporate large cost that may act as pessimistic
factor due to failure of events may drives towards huge loss.
Opportunities Threats
 Utilisation of ethical practices within sector is great
opportunity for entity that is performing under the event
sector. It is so, this will aids in grabbing the huge consumers
and complying guidelines to ethical standards.
 At present times, there is a trend of automation that is an
opportunity for entity; it aids them to manage activities as
well as utilising them related to automatic attainment.
 The COVID-19 is huge threat for event sector. It is so because
of affects of various global events are closed. This affecting
upon development of new norms in respect to respective
sector for performing several restrictions.

Conclusion
Based upon the above report, it has been concluded that, global events plays essential
role into country as it have international reach as well as are also incorporate several
resource for attaining a common goals in respect of communal efforts. the macro
environment element have influences upon event industry at huge. Apart from this,
SWOT analysis is performed for identifying as well as accessing internal
capabilities within global event industry.

References
• Okike, O., 2020. What determines the observational magnitudes of Forbush events
on Earth: A critique of the traditional manual method. Monthly Notices of the Royal
Astronomical Society, 491(3), pp.3793-3804.
• Tan, G. and et. al., 2020. Projections of future meteorological drought events under
representative concentration pathways (RCPs) of CMIP5 over Kenya, East
Africa. Atmospheric Research, 246, p.105112.

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