Analyzing Macro Environment, SWOT for Global Events: Olympic Games

This report provides a comprehensive analysis of the global events industry, examining the positive and negative impacts of the macro environment on decision-making and organizational behavior. It includes a detailed case study through a SWOT analysis of the Olympic Games, evaluating strengths, weaknesses, opportunities, and threats. The analysis covers various macro factors, including economic, social, political, legal, and technological influences, and their effects on event planning and execution. The report further explores event history, socio-cultural developments, and future trends, offering insights into successful event planning, management, and evaluation, including marketing, venue selection, budgeting, and operational aspects such as transport, sound systems, and volunteer management, with a focus on post-event procedures like venue cleanup and client feedback.

Global events

Table Of Contents
 P5 Determine the positive and negative impacts the macro environment has on the
global events industry and their influence on decision-making and organizational
behaviour.
 P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria
essential for the successful planning of events
 SWOT ANALYSIS OF OLYMPIC GAMES

Macro factor affecting the the global events industry and their
influence on decision-making and organizational behaviour.
 There are several of the macro economic factor that used to have the impact on
the global events' industry which majorly have the influence in decision-
making along with organizational behaviour. In the case analysis through an
important part will have the wonderful breaking down of the things which are
turned out to be complex in understanding. The case analysis which is specific
event in which differ macro factor will be analysed as to have the proper
noting down of important points.
 In the terms of the London Olympics can be termed as the as it all
adds to the tourism, various job opportunities and the development on the
basis of the urban aspects. London has received a large amount of the
economic benefits in the form of sponsorships , various government helps and
large amount of voluntary funding from the different sources of world.

 The tourism was prompted of the country as it became the
platform for the economic development for London Olympics
sports club and sports facilities which has been made for
futuristic purpose. With the innovation of these events there
were 300,000 foreigners and as many as 5.5 million trippers in
a day. There was increase in the travel ans tourism as per the
business of restaurants, hotels mad the hot tourist spots in
London which leads to have increment in economic growth of
country.

 The next is about having the social impact as it was not so much in compare to
economical and technological which gives the inhabitants deeper identity and
recognition to be the part with a hi-tech and world-famous city of the world.
The inhabitants have the better feeling of being the host city which leafs to
have the positive thinking in the eyes of country people. This leads to have
increase in employment opportunities . This moves to have the country the
better economic conditions so the workpeople residing in country along with
urban development and better social life for people.

 The next I about have political and legal factor as The London Olympics
strengthen the status of the government of London. The country recognizes
itself as the economic strength and the developed stage of the country as they
win the game. The country is been reflected by their leaders as the ministers
of the country used to frame such law's and policy which is making the
company so much financially and socially develops as to host one of such
mega events in the world. This enhanced the name of country in world and
showed that London is strong contenders to various other developed countries
politically as well as legally.

 The another factor is having the understanding factor related to technical
growth as high technology has been used to making such events as successful.
There is the showcased of advancement by London in designing the stage,
their lighting and sound system which have opened many of the revenues in
the upcoming media and technological companies in London. There was a
considerable growth in the media of London and its technology support was
greatly appreciated.

 Lastly is about having the stakeholder interest in success conduction of the
London events. The government of London has made a special department for
the Cultural, media and sports enhancement in London. As these departments
were responsible ion having the conduction of different events which turns out
to be effective and comprehensive part for the development of London in
terms of sports and events management. The private bodies and government
bodies along with independent bodies are included in the list of stakeholders
who all are cooperating in the success of London by organizing such a huge
event successfully.

 Event history and socio-cultural developments
 The evens history is up to a time old which can be considered s 200 years old.
There are various cultural events that has been organisation in the
development of the various aspect and making the events more successful and
eligible. The event has its own understanding an occasion. it can be festival or
annoy of the cultural revelation which is making it more significant for the
development of the community , cultural or at international level.
 .

 Influences on events and future trends in the events industry
 As it is in the year, various of the trends are emerging at the
significant level. There is one and more creative ideas which is
developing the events industry all the aspects. The technological
events are taking the almost centre. Vents industry have the major
contribution by the several factors having the development at the
certain extent. The major factors that are influencing the event
industry are such as the

P6 Conduct a SWOT analysis for a specific event to examine and assess the
criteria essential for the successful planning of events
STRENGTH
In Olympic events top sportsmen take part from different countries across the world in
various games. Participation of the different sportsmen in every discipline is a world-class
event and a treat to watch. The media coverage is unmatched that means at Olympic events
people can see media maximum media as compare to any event. Every media generalist stay
close to the place where events were happening at that time to show first on their channels.
Olympic events gives opportunity to the participants from host country to showcase their
talents in front of the whole world. It seems as progress for humans to participate in
Olympic events. It gives chance to the unknown athletes to display their skills and talents to
audience that came from different countries.

WEAKNESSES
Some incidents of doping put a question mark on credibility of the Olympic events. So these
things bring negative thoughts in the mind of people. As participants (athletes) come from
different countries and even big stars or famous personalities even came to cheer the
performance of their respective countries. Safety issues can be questionable as the Acts of
Terrorism like one happen in 1972 in Munich, so it becomes difficult for the countries to trust
the safety measures of the host countries regarding their athletes. So it might possible that
countries don't send their athletes to present in host country, this will put those participants and
their talents behind from others. Various countries have boycott participating in such events due
to political issues between the nations.

 OPPORTUNITIES
 Olympic events have the capability to encourage the youths to
develop their career in such fields and showcase their talents and
get rewards. Athletes get so much appraise and recognition in
world due to these events, world know them. More opportunities
are they can include cricket, Polo, Golf and Base-Ball as well to
encourage more people to participate and show their talents. As
cricket is one of the famous sports for most of the countries so it
will increase the viewers and revenue. Higher anti-doping
standards will help in restoring the confidence of fans. It gives
opportunity to develop or create good relationship between the
people of different countries. IT gives advantages of going on
tour to different parts of world wherever the event is organized

 THREAT
 The major threat from such events are terrorist attacks. It might
increase in future and put a stop on the future activities. It might
happen that as sports become more of professional in nature, the
superstar skip Olympic games. Due to threats it will reduce the
revenue for the host country as athletes will not come to
participate due to the fear to terrorism in the host country. There
might be technical and financial failures that can hamper the
event and it's happening. Environmental factors can also affect
the occurrence of the events. Weather can be rough on the day of
the event as some sports tend to happen in open grounds so it
might cause problems. So the organizing company has to make
sure about every facility.

 to have the proper successful and implementation of the plan there should be
development of the various plan accusing the proper vison and mission. Plan
and Market
 Firstly, determine the priorities of the event
 Proper selection of the venue
 Budget and the cost that is reasonable for the clients
 Marketing and the promotional activities


 Manage
 Proper transport facilities
 Better and the qualitative sound system
 Finalize program
 Preparation of the entire program and the timing of the
execution


 Execute
 Proper management of the volunteers
 Rooms with better services
 Better flow management of each and every event
 Progress discussion with the teams and the clients


 Evaluate
 Proper clean-up of the venue after the completion of the event
 Bill clearance
 Send the appreciation letters to the team members as well as the clients
 Feedback from the clients about the services