Global Events: Planning and Macro Environment Analysis

This report delves into the multifaceted world of global events, examining their profound impact on the macro environment. It begins with an introduction outlining the diverse nature of the event industry and its ability to broaden business and experience through various international events. The report then explores the positive and negative consequences of macro factors, including political, economic, social, technological, legal, and environmental aspects. A SWOT analysis is conducted to assess the strengths, weaknesses, opportunities, and threats associated with specific events, providing a framework for successful planning. The report further provides a critical evaluation of effective event planning, emphasizing infrastructure, sponsorship, and customer satisfaction. Finally, it offers recommendations for effective planning, including sponsorship, convenience, safety, and publicity, to enhance the success of specific events. The report concludes by summarizing the importance of SWOT analysis in event planning and its role in promoting economic growth and awareness.

Global Events

Table of Contents
 Introduction
 Positive and Negative impact on Macro Environment
 Brief analysis of discussion
 SWOT Analysis
 Critical analysis
 Recommendation for effective planning
 Conclusion

Introduction
Different types of plans are organised by event industry that attracts many people to participate in events
and enhance their knowledge. This consider as unique opportunity which helps to broaden the business and
experience. It also helpful to increase the global network by creating many international events. This
presentation covers positive and negative impacts of global events, specific events that minimise the
adverse impacts and maximise profits, SWOT analysis that helps to make successful planning of some
particular events are discuss in this report.

Positive and Negative Impact of Macro Environment
Macro environment is related to external factor which are important to analyse tin order to know the
impacts on business industry. The positive and negative impacts of macro factors on global events are as
defined:

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Political: This factor increases the political pressure on the event industry and also helps in reducing the
Every event industry need to follow the political restrictions while running their business. It consider
changes in government rules, tax rates, policies etc. To make a international events like Olympic, Bassett
Events, MKG, Perfect event, Rafanelli Events etc. need to follow government legislations. If government
has put some legislation on event sector then it impacts:

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Economical: This is also important for international event industry to focus on economical factor such as
economic growth, interest rate, income level and inflation rate which impacts on global event industry
such as:

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Social: This involves attitude, preference, behaviour pattern, changing in demand etc. that
influence global event sector such as:

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Technological: This involves technology advancement such as social media, digital media etc that can
affect the global event industry such as:
Legal: This involves particular laws and rights which are important for Global event industry to follow and
carry out the smooth functions.

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Environmental: This factor mainly covers the rising concerns about environment and natural resources which are used
by event industry and affect positively and negative such as:

SWOT Analysis
Event are organize by event industry to build a lasting relationship and partnership, to inform the
customers, employees and key stakeholders for new business development and also increase the motivation
level. SWOT analysis is used to know the strength and weakness of specific events in order to preparing
successful planning that are as defined:

Cot..
Strength: To organize successful events there need to have strong planning, event planner, managers,
resources and image of company that can attracts people. The event manager should conduct a
research about events and meeting.
Weakness: This impacts negatively on business organization such as competitors, lack of skilled
assistance, lack of government support, poor infrastructure, lack of customer interest, not proper way
of presentation that can create problem to organize an event successfully.

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Opportunity: Skilled working staff, good marketing activities like social media, digital media and bill
boards may be big opportunity for International Confex event industry which helps to organize the
programs and events successfully.
Threats: Health and Safety of comers, living arrangement, lack of transport facility and not proper
information about time and destination can be threat for event industry that can create challenge for
organization to organize plans effectively.

Critical evaluation for the successful planning of an event
To make the successful event plan an event industry should have proper arrangement like infrastructure, sponsorship,
shareholders, profits, health and safety facility and customer satisfaction which helps to conduct events
effectively. All resources and strong planning helps event planer to organize the events and attracts people widely.

Recommendation for Effective Planning
In event industry, specific events needs extra care and arrangement that are as defined:
Sponsorship: This is important for event manager and committee to know the information about sponsors
and shareholders which helps to organize the specific events.
Convenience: To organize the specific events proper convenience facility should also provided to
customers and visitors which helps to attract them and increase participation.
Safety: To improve the specific events International Confex should also focus on this factor as they
should provide good health and safety during meeting and events which helps to make the successful
specific events.
Publicity: International Confex should also use promotional resources which can help to aware people
by advertisement, social media etc. and increase the participation visitors.

Conclusion
From the presentation it can be concluded that SWOT analysis of event industry are used to make
successful event planning which helps to maintain the productivity. It states the strength, weakness,
opportunity and threats which helps to make the successful event planning. This helps to inform people at
wider level and increase awareness. It also used to promote the companies and develop a new product
which helps to maintain economic growth.

REFERENCE
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Sun, W., and et. al., 2016. Changes in extreme temperature and precipitation events in the Loess Plateau (China)
during 1960–2013 under global warming. Atmospheric Research. 168. pp.33-48.

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