Macro Environment Analysis and Planning for Global Events Report

This report provides an overview of the impact of global events on the macro environment. It begins with an introduction defining the macro environment and discussing how global events affect it. The report then evaluates macro environmental factors, including political, economic, social, technological, and legal aspects, and their influence on decision-making and organizational behavior. Recommendations for improvements are provided, focusing on organizing a local sports competition. A SWOT analysis is included to assess strengths, weaknesses, opportunities, and threats. Finally, the report outlines criteria for successful event planning, covering steps like goal setting, team organization, budgeting, and promotion. The conclusion summarizes the key findings, emphasizing the importance of understanding the macro environment and strategic planning for global events.

GLOBAL EVENTS

 INTRODUCTION
 Impact of global event
 Evaluation on macro environment
 Recommendations for improvements
 SWOT analysis
 Criteria for successful planning
 CONCLUSION
 REFERENCES
Table of Contents

 Macro environment can be defined as the factors that exist in the whole economy,
not a particular region or area.
 Impact of global event on macro environment is discussed.
 Evaluation of macro environmental factors and their influence on decision making
and organisational behavior is described.
 Recommendations for improvements is also provided. SWOT analysis tool and
criteria for successful planning of events is discussed.
INTRODUCTION

 Macro environment affect the global event. In the
macro environment one of the factor is legal factor.
 Rules and regulations made by law should be
followed by every organization. The law set rules
for the benefit of employees like, health and safety
regulation 1977.
 This is made for the safety of employees as health
and safety is important. Another act is employee's
compensation act, 1923.
Impact of global event on macro
environment

 Macro environment includes political, economic, social, technological, legal and
environmental factors.
 First is political factor which defines government factors that influence the
economy. For instance, tax charged by the government on the income generated
from the event.
 Fiscal policies, monetary policy, trade tariffs are also included in the political
factor.
Evaluation of macro environment and influence on
decision making and organisational behavior

 Next factor is economic which includes interest
rates and inflation rate.
 This factor affect how an event is organised and
how they make decisions.
 This factor help in identifying growth of the
company.
 Next factor is social factor which includes
health and safety.
CONT...

 Sports competition is being organised as event.
 This event will be at local level. In this various sports will be included like, tennis,
basketball, badminton, cricket etc.
 Firstly, determine the purpose of organising the event. Proper planning should be done
for the event and divide the work among members.
 All the members should work hard and complete their task on given time. At least one
month is required for planning the activities for the event
Recommendations for
improvements

 So, negotiate with vendors as sports competition is a small event.
 This will help in reducing expenses. Encourage people to suggest innovative ideas.
 For the sports competition online survey can be done to know what participants
want in the event.
 After completing the event, organizer should learn something from the event. If
any mistake is done in this event then it should not be repeated in the next event.
CONT...

SWOT analysis means strengths, weakness, opportunity and threat. SWOT analysis
is important for every organisation.
It helps in assessing four aspects of the event. Strengths are the things that make the
event different from others.
Strengths for organising cricket competition includes experienced event team, good
public relation, high motivation level, promotion tools should be correct, there
should be many social media followers.
SWOT Analysis

 For the successfully planning of an event, there are following steps that need to be
follow, develop goal and objectives of the event, organize team properly, establish
budget, set the date for the event, finalize the venue, make promotion strategies.
 These are some steps which should be follow for successful event.
Critically evaluate the criteria for
successfully planning of events

 From this report it can be concluded that, macro environment includes political,
legal, technological, economic etc. evaluation of macro environment factors is
discussed.
 Recommendations for improvements are provided.
 SWOT analysis is described and criteria for successful planning of events is
discussed.
CONCLUSION

 Duan, R., and et al., 2020. Learning from local to global: An efficient
distributed algorithm for modeling time-to-event data. Journal of the
American Medical Informatics Association. 27(7). pp.1028-1036.
 Eakin, C. M., Sweatman, H. P. and Brainard, R. E., 2019. The 2014–2017
global-scale coral bleaching event: insights and impacts. Coral Reefs.
38(4). pp.539-545.
 Eluri, T., 2019. Performance Evaluation of CoAP Congestion Control
Mechanisms in Global Event Traffic Scenario. i-Manager's Journal on
Wireless Communication Networks. 7(1).p.24.
 Ferguson-Cradler, G., 2018. Fisheries’ collapse and the making of a global
event, 1950s–1970s. Journal of Global History. 13(3). pp.399-424.
REFERENCES