Global Events and Their Influence on Business Development Report

This report examines the global events industry, focusing on the London Excel Exhibition as a case study. It explores the diversity of global events, including public, community, cultural, and sports events, and analyzes the factors influencing the industry's development, such as technological advancements and changing consumer preferences. The report evaluates the value, legacy, and impacts of events on the environment, covering social, cultural, physical, environmental, and political impacts, along with economic benefits at national, regional, and local levels. Furthermore, it reviews management strategies for responsible event development, including economic impact considerations, community perceptions, and the role of government. The report also includes a SWOT analysis for a specific event, assessing criteria essential for successful event planning, and concludes with recommendations for the future.

Global Events
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Contents
Abstract:...................................................................................................................................... 4
Introduction.................................................................................................................................. 5
LO1 Explore the diversity of the global events industry and the factors that have influenced its
development................................................................................................................................ 6
P1 Examine the diversity of the global events industry, including its structure and organization
and the role of different types of events in society....................................................................6
P2 Explain the factors that have influenced the development of the events industry globally...8
LO2 Evaluate the value, legacy and the impacts of events on the environment in which they
operate to support responsible event development.....................................................................9
P3Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate...................................................................................................................9
P4Review management strategies used to support responsible event development for a
range of global events............................................................................................................ 11
LO3 Assess the impacts the macro environment has on the global events industry and their
influence on decision-making and organizational behavior........................................................13
P5Determine the positive and negative impacts the macro environment has on the global
events industry and their influence on decision-making and organizational behavior,
supported by specific examples.............................................................................................13
LO4 Evaluate the criteria essential for the successful planning of specific events.....................14
P6Conduct a SWOT analysis for a specific event to examine and assess the criteria essential
for the successful planning of events.....................................................................................14
Conclusion:................................................................................................................................ 15
Bibliography............................................................................................................................... 16
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Abstract:
Ou report topic is about global event. Here we choose London Excel Exibihit to continue
our report. Here we discussed about diversity of global events and diterminanats of
events, discussed the value ,legacy and impact of event on the environmenet, assesss
the impact that a micro events has on the global event and lastly we discussed about
SWot analysis of particular event provider. We tried to cover all the topics as required .
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Introduction
Now a days there are many global events are undertaken because of growing needs
and demand of customers. Global events are very very benefitable for all and that is
how global evenets become the globa issu.I am undertaking a work placement at
London’s Excel Exhibition Centre. They organize several global events and successfully
handle all of them. They have asked me to undertake a series of projects to explore the
sector in detail and report back with your findings to them. Now I am providing the report
about the following topics.
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LO1 Explore the diversity of the global events industry and the
factors that have influenced its development
P1 Examine the diversity of the global events industry, including its structure and
organization and the role of different types of events in society
There are many type of events is happing around us. But now a day’s people getting
busy about their work life, so they cannot manage time for working for different kinds of
events. So they have to rely on event organizers.
There are many changes in present time about the celebration of events. People’s
demand or preferences vary from person to person. So everybody has different choices
and everybody wants something different by creating events. So that is how events are
coming into global concerns.
Technologies are also fast and growing, so that is why event organizers are also very
much update and make lucrative offering to their customers. There are updated
technologies which creates amazing, affordable event program easily. So because of
technological diffusion and changing people’s preferences, events are landing on the
global issue.
Some types of events given below:
 Public events: public event are original or normal form of events. Here friends,
families and others are coming to enjoy or participate the event. This types of
event can be birthday of someone, death anniversary, marriage anniversary,
reunion or other invitations. So here, this types of events are very popular in the
society and there is also an opportunity to get together.
 Community Events: this types of events are valuable for a certain community.
This types of events can be religious or societal. All the members of community
get together and enjoy the event. This types of events are large or middle in
nature. This can be ‘Eid ceremony event, social events etc. And it creates
bonding with each other also.
 Cultural Events: Cultural events are another events which are backed by cultural
elements. Several kinds of cultural events are celebrated by people of a nation.
Here all the citizens of the nation come together and participating this kind of
events as cultural way of celebration. Example: opera, musical events, new year
events etc. are done by people very attentively.
 Sports Events: Sports events are those events which are related with sports
such as Olympic, FIFA, gold cup etc. This kind of events are placed between two
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parties or countries and many large companies invest their money to sponsored
the event.
Based on event size
Mega events: Mega events are those events which are organizing n global
environment. All the medias and all the economics are affected by this kind of events.
Mega events are sponsored by some large companies. Example: Sports event like
cricket, FIFA and world cup etc.
Hallmark Events: Hallmark is another international events where 2/3 countries are
performing together and all the members of selected countries are participating here.
Like Olympic game, accounting Olympiad events, tournament events etc.
Major events: this kind of events are large but not worldwide or international. It is within
the country side. Like sports events between two towns, two universities etc.
The structure and elements of the events:
 Event organization are the arrange the events easily
 Venues are the places where events are organized
 Events industries also organizer industries to help addition support
Supplier are those who supplies different types of materials like decoration items,
corporate items etc.
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P2 Explain the factors that have influenced the development of the events
industry globally
 The growth and the emergence of the event industries: Now a day’s people
become very busy and they have no time for arranging events. so that is why
they are basically depends on event organizers and by hiring them, the events
become easily managed without any hassles. So here basically event organizers
managed all the things that are needed to arrange an event. So for this reason
busy people get benefits and they are encouraging to have more events by the
event organizer. Apart from that, by participating events people are getting
together and their bonding becomes so stronger. So it is another reason for
development of the event industries.
 The value and contribution of events to the global economy: the events are very
effective for economy. Now a day’s event organizers bring several new methods,
items, technologies for making the vent lucrative. So people also get attracted
and hire them. So when event organizer successfully running their events, then it
creates positive effective on the economy and event global economy. When FIFA
or WORLD CUP are organized, many companies sponsored them, so that is how
a huge amount of money is flowing in the economy. So for this reason this types
of events are very fruitful to a successful economy.
 Demand and motivations for different types of events: As people are getting
familiar with the event organizer, so they are getting motivation of arranging
events because all the responsibilities are on the event organizer. So that is how
people just make the order and other all the staffs are done by organizer party
and that evolves the development of events globally.
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LO2 Evaluate the value, legacy and the impacts of events on the
environment in which they operate to support responsible event
development
P3Evaluate the value, impacts and legacy of a range of global events on the
environment in which they operate
We discussed the impact of the global events are given below:
Social and cultural impacts:
Positive: Negative:
It promotes bonding and friendship Sometimes it breaks friendship or
bonding if people are in conflict
It promotes cultural friendship sometimes people come from other
culture not accept the rituals of the events
easily that thus conflict arise.
It creates good community Conflicts between people breaks the unity
Physical and environmental impacts:
Positive: Negative:
Global events creates awareness
between people about
brotherhood ,societal etc.
Sometimes it damages the brotherhood if
people are not accept each other easily
It creates a good environment and try to
improve the healthy environment
It creates environmental degradation if
people of other culture celebrate culture
Political Impacts:
Positive: Negative:
It increase the prestige of the country Sometimes breaks prestige if events are
not running successfully
It represent the country’s image in front of
the world
Because of not running successful
programmed destroys national images to
others
It creates friendly relationship with
countries to countries
Sometime breaks the relationship ruin
other nation
Events has a lot of economical benefit and the contribution of the events to the
economy are given below:
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National level: this types of events contributes a lot to the economy because it is
arranged all over the countryside. It increases the revenue and profit of the overall
economy or GDP. This type of events can be FIFA, WORLD CUP AND SERIES
MATCH.
Regional events: Regional events are also contributing a lot to the economy because
this types of events helps to grow a certain regional bonding. Sometime the events
celebrated in region to region makes very profitable for the country as well as the region
itself.
Local events: in the local event, new business were established and this types of event
organizer business increase the revenue in the local unity and thus it will have added to
the country’s whole economy.
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P4Review management strategies used to support responsible event
development for a range of global events
We need to keep in mind these three things while initiating responsibility:
Economic impact: Global event has an economic development when a large event
occurs. So global or large event spent so much money but in meantime those moneys
are given back through different means. Example: When a country organizes a global
event, people have to come to that country to participate the events, they have
purchase ticket, they have to stay in hotel, purchase food –so that is how cash inflow is
increasing and thus economy of a country get a better health.
Community perception of the Event: All of we are in society and we have community
also. So people of the community perceive that organizing different types of events
represent their culture to the world. So that is why it creates psychological effect.
The role of government: Government also play a great role in organizing events. As
they know that global events create revenue, promotes culture and help to economic
growth, government support events in a global sense and invest money on it.
London Excel Exibihition organizes many global events. For making any kind of event
successful, they need to follow some strategies because without effective strategies,
events will not be successful. Strategies are given below
 Event Automation: Event organizer has to work simultaneously. They have to
marketing their service, making IT related work, talk with customers etc. so all the
activities should continue together because that is how customers become know
about them. They can also open different types of social medias like official
websites, Facebook page etc. to keep their customer updated about them.
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 Reduced manual work: Event organizer should reduce manual work by
controlling all the activities by technologies, providing command to employees by
apps, updating customers via social media platform etc. For this reason, the time
and costs will be occurred for doing these activities individually or physically will
be minimized.
 Better experience: Local Excel Exhibition should recruit experienced employees,
so that they need to train them. So hiring experienced employees, they know
how to handle customers demand, how to managed all other activities needed for
executing a successful event.
 Negotiated Venue Cost Savings: Local Excel Exhibition should calculate the
profit and all other costs for the event require because without calculating the
costs will be high and their profit will be loosed. So to avoid hassles, they should
try to follow their budget before starting event.
 Team Collaboration: Local Excel Exhibition should do their activities in a team
because it will be easier for them to carry a lot of work of a global event. So
making team, it has other advantages too like strong the bonding and make
every work innovatively.
 Ease of Management: Event organizer should manage their event properly like if
they arrange global or major event, then they should tract all the things by
technologies and make command to their employees effectively.
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LO3 Assess the impacts the macro environment has on the global
events industry and their influence on decision-making and
organizational behavior:
P5Determine the positive and negative impacts the macro environment has on
the global events industry and their influence on decision-making and
organizational behavior, supported by specific examples
My manager was very impressed with my contribution and has asked me to undertake
a solo project which draws together a number of case studies for them to view.
 Social and cultural impacts: Positively it promotes bonding and friendship,
promotes cultural friendship and creates good community. Negatively,
sometimes it breaks friendship or bonding if people are in conflict, sometimes
people come from other culture not accept the rituals of the events easily that
thus conflict arise and conflicts between people breaks the unity.
 Physical and environmental impacts: Positively global events create awareness
between people about brotherhood, societal etc. and creates a good environment
and try to improve the healthy environment. Negatively sometimes it damages
the brotherhood if people are not accepting each other easily and It creates
environmental degradation if people of other culture celebrate culture.
 Political Impacts: Positively it increases the prestige of the country, represent the
country’s image in front of the world and creates friendly relationship with
countries to countries. Negatively sometimes breaks prestige if events are not
running successfully, because of not running successful programmed destroys
national images to others and sometime breaks the relationship ruin other nation
 The legal considerations: Positively if event organizer arrange a global event by
following all the legal rules and regulations, then will be successful and it will
represent brotherhood also. But if event organizer does not follow the rules and
regulations of the country then it will be disaster.
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LO4 Evaluate the criteria essential for the successful planning of
specific events
P6Conduct a SWOT analysis for a specific event to examine and assess the
criteria essential for the successful planning of events
London Excel Exhibition has launched several event and now we are going to discuss
about a SWOT analysis
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latest technologies
oreganizing mega events and
global events too
take care of customer preferences
Strenght
lack of the knowldege of cultures
of others
Lack of skilled employees
Weakness
Popularity about the business
Using latest technologies creates
successfulpath
Arrange all the festivels with a
varity
Opportuni
ty
changing demand sof the people
other competitors
high competition in the market
Threats

Conclusion:
Every event organizer wants to organize a successful event and make their customers
happy. Nowadays the demand of the global event organizer is on the top. People
change their mind and depend on the organizer. So to boom the industry the event
organizer has to do the best work and make people more motivated to hire event
organizer as host. This report gives us the information and idea of the event organizer
and its importance
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Bibliography
ELUGUIDE.COM, 20111. GHTSFST. [Online]
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[Accessed 24 11 2019].
GHNBF, 2018. GLOBALEVENTS. [Online]
Available at: http://www.global-events.com/na/
[Accessed 24 11 2019].
HFGYR, 2017. GLOBAL GUIDE. [Online]
Available at: http://www.global-events.com/na/
[Accessed 23 11 2019].
IBGE, 2016. GLOBAL EVENTS FIFIA. [Online]
Available at: http://www.global-events.com/na/
[Accessed 24 11 2019].
JDJKLGK, 2019. HFKKGYKY. [Online]
Available at: http://www.global-events.com/na/
[Accessed 24 11 2019].
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