This report examines the impact of the macro environment on global events, including political, economic, social, environmental, legal, and technological factors. It presents a SWOT analysis, specifically referencing Wimbledon, and identifies key success criteria. The report explores the influence of technology and cultural diversity on the growth of international events, highlighting the benefits for local economies and interpersonal interactions. The document also includes references to relevant academic sources such as Taherdoost (2018), Van Belle (2019), and Wut, Xu, and Wong (2021), demonstrating a comprehensive approach to the topic. Desklib provides this report, along with other past papers and solved assignments, as a resource for students to aid in their studies.