Global Events Industry: Macro Environmental Factors and SWOT Analysis
VerifiedAdded on 2023/01/05
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Report
AI Summary
This report provides an overview of the global events industry, focusing on the operations of London's ExCeL exhibition center and its success with the 2012 Olympic Games. It explores the diversification within the industry and the various types of events it encompasses. The report delves into the macro-environmental factors influencing the development of the event industry, including political, economic, tourism, physical, environmental, and legal considerations, along with safety and security aspects. A SWOT analysis is conducted specifically for Olympic game events, highlighting strengths such as stakeholder involvement and sponsorship, as well as opportunities like event tourism strategies. The analysis also addresses weaknesses, such as doping credibility, and threats, including terrorist attacks. The report concludes by emphasizing the importance of the global event industry for national growth and the application of PESTLE and SWOT models for effective business decision-making. References include books and journal articles related to environmental behaviors, geomorphology, and macro cultural psychology.
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