Global Events: Analysis of Diversity, Impact, and Management Report

This report provides a comprehensive analysis of the global events industry, examining its diversity, structure, and impact on society. It delves into the organization of major events like Wimbledon and the Olympics, highlighting their role in promoting cultural diversity and economic growth. The report explores the value, impact, and legacy of these events, including their management strategies and effects on the environment. Furthermore, it presents a PESTLE and SWOT analysis to assess the macro and micro environmental factors influencing the industry, concluding with recommendations for successful event hosting and promotion. The study emphasizes the role of technology, hospitality, and cultural diversity in shaping the global events landscape and creating a lasting impact on host countries and participants.

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Global Events Unit 30

Table of Content
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Diversity of global events industry..................................................................................................3
Structure and organization...........................................................................................................3
Role in society..............................................................................................................................3
Key factors which changed the event industry............................................................................3
PART B............................................................................................................................................3
Value, impact and legacy of global events industry........................................................................3
Management strategies.................................................................................................................3
Impact of global events on different levels of environment........................................................3
PART C............................................................................................................................................3
Macro and Micro environment effects on global events.................................................................3
Pestle anlaysis..............................................................................................................................3
SWOT anlysis..............................................................................................................................3
Recommendations........................................................................................................................3
CONCLUSION................................................................................................................................3
REfEENCES....................................................................................................................................4

INTRODUCTION
Global events industry is highly competitive world where people from all diverse
communities and sectors come in to celebrate their uniqueness and harness the long term
legacy created by goodwill among people. Wimbledon championships of London and
Olympics are the most prestigious sport events hosted in world which celebrates the great
message of cultural diversity, ethnicity of sports and how the world connects with each other
through global events. Large stadiums and world class facilities make these grand global
events a huge success and the promotions through social media and internet services enable
large scale people all over globe to enjoy matches and tournaments of their favourite sport
events. This report explains the diversity of global events, structure and the large level
organising by various federations for bringing event into successful completion. This file
also elaborately explains its impact and role in society with the value, impact and legacy
global events creates in society and all over world extensively. Management strategies
behind the operations for successful implementation and promotions through various global
platforms. It also explains various global events impact on physical environment in which
they operate to support responsible event development along with explanation of external
and internal factors which affect their functioning efficiency and build competitive growth.
This report analyses the various recommendations for hosting successful global events and
promotional events which can enable large scale people to get live updates and other details.
PART A
Diversity of global events industry
The diversity of global events industry can be analysed on various parameters by which
they affect people on world level and the diversity it contributes the economy on various levels.
The global events happening around the world has given people opportunities to showcase their
talents and skills on various paradigms which showcase how it has enhanced diversity and
cultural ethicalness among people (Lake,2019).Global events has been largely successful in
cresting employment opportunities for people around the globe and build global networks which
can be used to large access through digital media usage. The world events such as Wimbledon
and Olympics are iconic global events held every year, large emphasis is built on cultural
prosperity and sports ethicalness among people. Wimbledon is the oldest Tennis tournament
started in 1877, with headquarters in UK and is considered as one of the most reputed global

events where large number of tennis players participates globally. Olympics is one of the most
leading international sporting events in world featuring massive scale involvement of
sportspersons and athletes participating from all over globe. Organizing global events needs
proper structural planning where management focuses on building cultural diversity, serve
people who come in stadiums high quality performance where the comfort and safety are given
high importance.
Type of events Social events: The events conducted by people based on their preferences and social
strata to which they belong for connecting with each other in city or country. Cultural events: The events where cultural ethicness and connectivity in cultural
factors of people are witnessed by people in world Sporting events: The events where players, athletes and sport persons participate for
performing and competing with each other on various sport events . Music festivals: The events and concerts of musical fest where singers from around the
world participate for entertainment of people and connecting people with each other on
various technological parameters.
By size Local events: The events which are taken place in local areas of city or country in
small sections of people Mega events: The events which are taken place at mega level, where infrastructure and
investment on various factors is large. Major events: The events which are majorly conducted for informing people around
world with important information’s, political events and other discussions which are
important for high level success, Hallmark events: Tourist events such as major fairs, expositions, cultural and sporting
events on international platforms to connect with each other and bring high social
connectivity within them
Structure and organization
 Wimbledon is one of the most prominent global event where tennis championships are
held, it has built strong goodwill among viewers all over the world and people look

forward to every year Wimbledon events. The organization behind such grand global
event posses strong planning of safety standards of all people who come in stadiums for
seeing the matches. Tennis players from all over the world come in together at
Wimbledon event to celebrate cultural ethicalness and sportsmanship. Management in the
global event has to focus on proper medical facilities in all stadiums, large open areas for
people to have high quality comfortable experience while they come for seeing matches.
Management organization in Wimbledon global event lays high focus on promotional
services through digital media and on social media sites where it is able to reach large
audience instantly. The management teams highly promote Wimbledon events on various
sites where people can see the important details of matches and the tickets for entry.
Structure of stadiums is extremely wide which has the capacity to hold massive audience
from all over the world (Marthews,Blyth and Veldkam, 2019)
 Olympics is an international iconic sports event where leading international sports events
featuring summer and winter spots events are held, it has long legacy of history globally.
Last summer Olympics were held in2016,Rio DE Janeiro, Brazil with many preliminary
sports events where thousands of athletes from around the world had participated. It helds
in every four years and the host country is selected by the process of bidding where the
country whose proposal and the infrastructure is proper to host massive event of
Olympics is chosen. The international sport event has large number of competitions and
championships where the ethnicity of sportsmanship from various continents and
countries are celebrated. Management of Olympics involves enormous planning structure
of all stadiums, playgrounds, safety measures and the medical facilities for athletes,
coaches and trainers. There is large scale promotion globally of Olympics on social
media, websites and advertisements through digital media services which enable large
scale people to get direct information about tickets, sport events updates and further
available facilities (Sherman,2019).
Role in society
Global events has large role to play in society it enables people to come together under
one map of sportsmanship, ethical culture belonging and massive diversity in form of
championships and sports events. People around the world get to see their favourites
sportspersons together in matches live and through digital media services where Olympics

matches are telecast. The broadcasting and technology has enabled people to connect together in
cultural diversity with full efficiency and high development of economy resulting in strong
optimistic growth of world. The host country has strong role to play in successfully completion,
Of Olympics events where the infrastructure development, revenue growth along GDP, high
sportsmanship development among public with elevated global image benefits the host country.
The urban development is supported with huge injection of capital and local economies are
highly developed with healthcare awareness and wellness generated by investment in creating
long term legacy. The huge investment in accommodation, workforce and technology along with
hospitality factors are the most important criteria which enables massive successful event hosting
of Olympics (Grix,Brannagan and Lee,2019).
Medical services are structured with full efficiency to enable people large comfort and high
quality services which are operated by strong technicals, specialists and experienced doctors.
Physical healthcare of athletes and all coaches are highly measured with strong facilities and
medical treatments are provided with full flexibility in all stadiums. Global events have large
role to play in society as it creates cultural awareness among people, diversity and ethnicity to
connect with each other, fresh revenue growth in GDP and creates awareness among people to
take up sports activities. The economies of games, global events such as Wimbledon, Olympics
contributes massively to connect people globally on cultural platform and experience increased
sustainable development in all sectors (Perić,Bošković, and Radošević,2019).
Key factors which changed the event industry
The key factors that have shaped growth Global events' industry are the increased
competitive growth among different companies and events which play vital role in society by
reaching the set benchmarks with high efficiency standards. Technological development in all
fields with media platforms have enriched the growth factors of global events where people
come together to experience cultural diversity, connective belonging on various platforms and
parameters.
Technology Development- The high growth of internet facilities and digital media spread all
over the world has affected the growth of events industry largely as it has enabled the platforms
of promotions for reaching massive people globally. Infrastructure efficiency has been greatly
supported by technological factors which have enabled construction of large scale stadiums for
capacity of thousands. Operational contribution thorough technology implementation has helped

global events' industry organizations (Haynes,2019). Olympics and Wimbledon are iconic global
sports events which has created strong legacy from past and with current scenario of technology
advancement the performance delivery has massively enhanced upto people expectations
worldwide.
Strong hospitality for tourists- Integrated world-class facilities for people and members in
stadiums of global events has highly developed the shape of global events industry. The strong
hospitality factors have highly increased tourism in host countries where the culture of integrated
civil society has grown immensely to new-fold levels. Increased tourism helps management to
reach the estimated project cost revenue from games and world sports. Medical facilities,
restaurants and gyms establishment has built the spirit of peace and co-operation to come people
together at global events and celebrate sportsmanship on world platforms. Cultural diversity
factors has impacted positively the growth of grand events such as Olympics and Wimbledon
where people come together to reach new horizons of sports and get inspired by World class
athletes. There is high quality of facilities for all athletes, coaches and trainers in hospitality
operations, which are constructively planned and structured to bring large scale enhancement in
their comfort while they come in together at global events (Jones,2020).
Inclined growth towards sports- There has been high growth in people inclination towards
taking up sports and understanding the vitality of cultural diversity when different nations come
together on world platforms. The various benefits on physical health is also key factor which has
highly brought people closer to take up sports as major activity in life. Wimbledon, Olympics
are legendary global events whose legacy and impact on people worldwide is massive in point of
inspiring youngsters and children. Broadcasting through digital media services on Internet has
enabled large scale people to come closer though sportsmanship and high ethnic diversity as
athlete from all over globe come in together.
PART B
Value, impact and legacy of global events industry
The impact of global events such as Wimbledon, Olympics can be measured by the ripple
effect it creates on economies all over the world with high scale development in infrastructure
and urban development which enables successful implementation of sport events. There is
increased investment in local economies, enhanced education among people who are able to

generate optimistic outlook on life. The value of championships held by Wimbledon can be
understood on parameters which enlighten youngsters and children to take inspiration from
athletes and sportsperson to take up sport as career in lives. This is increased GDP trade due to
high hospitality factors for all tourists who come in to enjoy the Wimbledon events. Optimistic
and new purposeful growth in revenue has massively enabled the local business to increase with
full efficiency to gain profits in growth of revenue (Butcher,2019).Urban development and
venues in other cities has built large scale progress for host counties which can be strongly used
for future projects.
Value of Olympics and Wimbledon events can be understood on various factors due to
which global economies are benefited, high revenue growth with increased flow of Pound in
form of tourists coming in. Tournaments create awareness among people related to healthcare by
sports and importance of connecting with sports activities is strongly developed. Immigration
and tourism bring in fresher revenue among country economy which helps in sustainable
development, transportation and building global excellence by providing world-class services.
The local employment of people in all sectors is manifold increased by global sport events
hosting, the revenue generated by tickets sale, sponsors and merchandize helps people to live
enhanced lifestyles. The community pride of whole country is increased with games organization
and venue infrastructure built up in host country of Olympic games. The operational contribution
of human resources increase massive employment in people of country working in all sectors
such as, hospitality, tourism, medical and infrastructure.
Legacy of global events such as Wimbledon can be understood by the factors which have
constructed long history in successfully hosting tennis championships in world. It is one of the
most prestigious sports event globally where tournaments of Tennis sportsperson are held in
large stadiums, with capacity of thousand audience. Wimbledon's stadiums all over continents
are efficient and eminent with world-class facilities, hosting many matches and tournaments of
tennis every year. Wuhan stadium has capacity of 15000 people; London- 140000 and New York
are most famous stadiums in hosting Wimbledon matches. Roger Federor is the biggest athlete
won maximum number of Wimbledon matches in history of sport and has inspired millions of
people worldwide to take up Tennis (Lauermann, J., 2019).Olympics stadium and playgrounds
are constructed with strong planning of all facilities structure, medical centres for athletes and
coaches who have strong role in maintaining the health standards of spot people who come in for

matches. The tourists who come in stadiums for seeing live matches and games are provided
with strong safety measures and projected revenue is finalized on the aspects with which tourists
and local people come in stadiums. The legacy connected with Olympics spread message of
connected ethical spirit, diversity among people, peace and co-operation through sports.
Management strategies
Global events are held with constructional planning of management strategies where
operational efficiency along with strategically plotting down the plans to highlight the key areas
which needs to be built. Infrastructure development planning is one of the most crucial step for
building large volume stadiums for holding thousands of people coming in for seeing matches.
Medical facilities and health camps are organized for safety of people, athletes and all coaches
who participate in matches and tournaments. Technology and machinery equipments have high
role to play in successful hosting of global sport events as it needs large scale promotion through
digital media services and social media platforms. International Olympic committee is the
federation which regulates the management and structurally plots down map for successful
hosting of games (Borgerson,Schroeder and Wu,2019).The major points which are considered
important for Rio De Janeiro Olympics were as follows:
 Large stadiums with capacity of thousands people were constructed where the safety
standards of public are strongly valued, there are high technically equipped CCTV
cameras over which facilitate strong safety for public. Large cafes and restaurants enable
people to enjoy their stay at stadiums while tournaments and the management laid high
focus in providing high standards of comfort and relish the cultural diversity.
 The management focused on maintaining health standards of people, by providing strong
medical centres for check-ups of athletes, trainers and all tourists who come in for seeing
live matches. Rio- De Janeiro Olympic stadiums where decked up with specialists and all
advanced technology standards for enabling high comfort for people.
 There were high promotional activities conducted all over world with digital media usage
and social media platforms to reach large scale people instantly and cover high growth of
continents and countries audience. YouTube live was huge platform through digital

services, which helped people on world level to share their views and insights of matches
and tournaments held in stadiums (Walsh, K., Bhagavatheeswaran and Roma,2019).
Wimbledon's championships are held with strong management planning and strategies
which enable people comfortable experience while they come in stadiums to enjoy live matches.
The management teams highly focus in building strong parameters of growth for reaching the
legacy benchmarks created in history. Players are provided with strong safety standards, medical
facilities and training sessions to practise before matches, The various factors taken in mind
while conducting Wimbledon matches are as follows :
 Safety measures of audience is large concern as the stadiums are in wide number spread
where thousands of people come in for seeing their favourite players and live matches.
There is strong strategical planning conducted behind implementation off safety measures
in stadiums which are coordinated with technology and machinery equipments.
 Large scale promotion through digital media services and internet is strong parameter
where the management strategies focus on for building large revenues from ticket sales.
Sponsor and sports media partners are built into partnerships with the management teams
to reach global audience in an instant.
 The stadiums are maintained with proper cleanliness and hygienic factors to maintain
high standards of quality experience for all people who come in for seeing matches.
Washrooms are maintained with strong cleanliness factors for convinces of people who
come in stadiums under one roof. The restaurants and all food corners are structurally
planned with the facilities for high quality satisfaction to all people and mainatence acre
people are technically trained to maintain high hygiene factors (Koshesh and
Jafari,2019).
Impact of global events on different levels of environment
Global events such as Wimbledon and Olympics are iconic prestigious sport events in
world whose legacy and history has been established due to the several impacts it has contributed
to society and audience of continents worldwide. The impacts can be analysed on external
environment by following factors which has contributed countries growth and people to reach
large scale development are as follows: Physical environment: The physical environment has been largely positively impacted
due to the growth of global events' industry as the infrastructure development, urban

atmosphere and high operational efficiency built up in conducting global events has given
large platforms to people. The hosting country of Olympics gains triple effect in economy
rise due to the full flexibility revenue generation, GDP trade and increased functionality
in monetary growth. The development plan built for urban development in the physical
environment for building up wide stadiums and other playgrounds can be used later for
establishing sports avenues for people. There is huge injection in local economy through
increased employment and elevated global image which structures the country image on
world level. Inspiration for youngsters: Wimbledon and Olympics are the global sport events who
have inspired millions of people worldwide to take up sports as their career choices. The
positive impact of their legacy can be analysed on various elements which motive new
generations and children to build their interests in sports and diversify their energies
through energetically contributing towards being a part of legacy. The sportsmanship of
athletes and other cultural factors connectively motivate people to get inspiration and
gain technical skills learning from their favourite sports people Getz, Danzey-Bussell and
Shonk,2019). Social and cultural environment: The social environment has large cultural benefits as
the overall increased GDP trade, high global image and increased investments in country
makes the cultural environment highly ethnic to foster future growth. Cultural prosperity
by the large-scale diversity generated through sports and other championships inspire
millions of people in world to take up sports. Increased economies of scale through
global events hosting such as Olympics has large impact in fulling flexible revenue
growth and optimistic innovation. Hospitality factors are integrated with strong efficient
standards in global events to maintain the legacy and provide audience with comfortable
experience. More kids and youngsters are inclined towards sports, and he ethnicity of
sportsmanship is built among public. Immigration is increased extensively, and the
employment levels of workforce are immensely impacted. Tourism: There is high percentage increase in tourism factor due to Olympics and
Wimbledon global events as world wise audience have huge expectations from the
championships and matches. The tourism sector industry is largely increased due to the
high revenue generated by ticket sales and volume of people flying in from overseas to