Global Events: Macro Environment, PESTLE, SWOT Analysis Report

This report provides a comprehensive analysis of the global events industry, examining the positive and negative impacts of global events on the macro environment. It evaluates various macro environmental factors, including political, economic, social, technological, legal, and ecological factors, and their influence on the industry. The report utilizes PESTLE and SWOT analyses to assess external opportunities and threats, as well as internal strengths and weaknesses, offering recommendations for improvement. Furthermore, it critically evaluates the criteria for successful events, emphasizing the importance of proper planning and considering various factors such as legal implications, waste management, and carbon emissions. The conclusion highlights the dynamic and diverse nature of the event industry and the importance of strategic analysis for achieving organizational goals and improved performance.

Global events
(Part-B)

Content
 Introduction
 Positive and negative impact of global events on macro
environment
 Evaluation of macro environmental factors and their influence on
global events industry
 PESTLE Analysis
 Recommendations for improvements
 SWOT analysis
 Critical evaluation of the criteria for successful events
 Conclusion
 References

Introduction
Global event industry develops and organises a large scale platform
for managing the people gathering such as concerts, formal
meeting, parties etc. Global industry undertakes all events either
they are small or large from small conferences to Olympics level
management.

Positive and negative impact of global events
on macro environment
Positive impact: Different types of events are organised at global level
which has impact on the locations where they are organised. The
events when organised have positive impact as due to the events the
place become famous which attracts a lot of people to the place.
This helps in generating various job opportunities.

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Negative impact: Along with the positive impact global events have
negative impact also. Sue to such impact many time the events are
not organised in various economies. Foe example: Due to cricket
matches and Olympics a large number of people visit to the country
where the event has been organised.

Evaluation of macro environmental factors and
their influence on global events industry
Macro environmental factors have
influence on the decision making and
the organisational behaviour. Analysis
of external factors can be done by
PESTLE analysis which facilitate the
organisation in identifying the
opportunities and the threats in the
industry.

Political Factors
The most crucial political factors that has been affecting the global event
industry today is increasing pressure to reduce the green house
emission. For this various regulations and policies has been imposed by
the government. Such regulations impact the events industries when
they organise any exhibitions, concerts etc.

Economic factors
These factors are associated with the interest rates, inflation etc. In UK
the event companies has been facing the pressure of reducing their
cost related to decoration, other supportive activities and many
more. Due to recession, the availability of the cash is not much in
the hands of the businesses which is why they have to compromise
with various activities.

Social factors
These factors are associated with the taste and preference,
demographics of the customers. To meet up with this the global
events industry has to bring so many changes in their services. For
example: In Olympics, the event organisers have to promote the
businesses and the clients which helps the event companies to
establish better relations with the sponsors.

Technological factors
The technological factors helps the industry to understand the impact
of changes in the technology. In Event industry at global level this
factors has major influences. For example : Any technology used by
the event manager in the conferences such as effective
communication, visual displays pressurised other to implement the
same.

Legal factors
They are the factors which affects the business operations due to
implication of the law. Various laws are imposed by the judicial
system of the country which affect the operations. For example :
license need to be obtained by the organisers and their media partners
for the screening of the cricket match. To comply with such
regulations various guidelines has been provided with the help of
which they can fulfil the requirement. But this affects the
organisational behaviour as they have to modify their policies.

Ecological factors
From the perspective of the environment the event managers have to
consider various implications both at national and international
level. Laws have been imposed by the government to reduce the
emission of the carbon and the waste generated due to the events. In
sports events such as cricket a numbers of people visit which
increase the use of the resources of the place and increases the
waste.

Recommendations for improvements
On the basis of the analysis of the entire global industry various
recommendations are to be made for a specific event which will
help them to make the event a success. As per the analysis of macro
factors it is identified that while conducting any live concert the
organisers have to reduce the use of the machineries which emit
carbon, proper waste management has to be done .

SWOT analysis
SWOT analysis helps the event organisers
to identify their capabilities in terms of
their strengths and weaknesses. The
internal analysis of an global event is
done which will the them to
accordingly grab the opportunities and
to reduce the impact of the threats.

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Strengths : The strengths of this event is that for cricket the funds can
easily be raised by the organisers and the audiences can be easily
attracted to attend the event. The revenue can be collected by the
organisers in a large amount as more of people attend the event even
if the prices of the tickets are high. Also this make the place popular
along with that through events the culture can easily be promoted.

Critical evaluation of the criteria for successful
events
On the basis of the analysis of the internal and external environment it
is analysed that to make an event successful the planning has to be
proper. While planning of the event the organisers should consider
all the factors such as implication of the laws, waste management,
reduced emission of the carbon, exploitation of the resources etc.
also it will facilitate them to forecast the budget requirement on the
basis of the analysis.

Conclusion
From the PPT it can be concluded that Event industry are developed and
diversified on the basis of various factors such as their size, form and
types. Moreover, PESTLE and SWOT analysis also helps the industry
and the manager to analyse their goals on the internal and external basis.
This results it is easy for organisation to perform their work as per the
strategies, policies and techniques due to which better performance will
be achieved by the organisation in minimum time period.

References
Martinez, B., 2017. A SWOT Analysis on Millennials in the Workplace:
Increasing Manager Success with Millennial Employees in the
Hotel Industry (Doctoral dissertation, California State Polytechnic
University, Pomona).
Perera, R., 2017. The PESTLE analysis. Nerdynaut.
Robinson, L., 2018. The management and measurement of
organisational performance. In Managing Sport Business (pp. 255-
270). Routledge.

Thank You