Management Strategies for Global Events: A Detailed Report

This report provides a comprehensive analysis of the global event industry, focusing on the diversity of events, from local to major international gatherings, and explores the factors influencing its development. It examines various event types, including cultural, music, and sports events, and analyzes the structure of the event industry, including event organizations, management companies, and venues. The report delves into the factors driving the industry's growth, such as increasing demand, global expansion, and expenditures, while also evaluating the key factors influencing development. It critically assesses the management strategies used to support global events, including SMART objectives and reputation management, exemplified by the Excel Exhibition Centre. Furthermore, the report reviews the impact of global events on the environment and provides a detailed overview of management strategies within the industry. The report concludes with an evaluation of the value, inputs, and legacy of a range of global events, providing a holistic understanding of the industry.

GLOBAL EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................3
PART (A).........................................................................................................................................3
1. Diversity of the global event industry and place of different types of events.........................3
2. Factors influencing the development of the events industry on local and global level...........5
3. Evaluation of key factors that influence development of event industry.................................6
4. Critical evaluation of technique to show influence and shape of key factors to event
industry........................................................................................................................................6
5. Value, inputs and legacy of a range of global events with the environment...........................6
6. Review management strategies to support global events and its development.......................7
7. Critically evaluate management strategies which used in event industry................................8
8. Critically review the impact of global events on different level of the environment..............8
PART (B).........................................................................................................................................8
Covered in PPT............................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
The global event can be defined as those functions and activities which are
performed at a global level (Horne, 2017). In these kind of events different kind of
nations are included in order to perform various activities. The participants of multiple
nations work together in order to better succession of a global event. In the absence of
proper coordination between different participants, this can be difficult to make an event
successful. Under the report, London's Excel Exhibition centre is chosen as accordance
of given case. This organisation has performed different kind of international and
national events. The project report covers detailed information regards to entire global
event industry in which various kind of aspects are included such as diversity of event
industry, factors that effect development of event industry. In addition under further part
of report includes value, legacy and impact of events on environment in which they are
operated.
PART (A)
1. Diversity of the global event industry and place of different types of events.
In the external environment, different kind of events are organised for various
purpose and objectives. Herein, it is important to know that these events are needed to
be managed and organised in an effective manner which is done by event managers.
Such as the Excel Exhibition Centre performed vital range of events at global level like
Olympics. On the basis of size, the events are categorised into below manner :
 Local events- These events are be defined as those events which are performed
at any particular regional level. The local events are organised at a small platform
such as in any city or state. Like Christmas event in a city is considered as local
event.
 Major events- These kind of events are performed and organised at a wider
place (Sumiala, Tikka and Huhtamäki, 2018). Under major events, higher number
of visitor visits in order to attend the function. Such as speech given by president
of any particular nation is considered as major event. This is so because in this
kind of event vital range of visitors come to attend the function.

Types of events on basis of forms-
 Cultural events – The term culture different elements consists such as religion,
cast and many more. Cultural events can be defined as those events which are
performed on the basis of culture of various nations. Such as event of Christmas
in European country, event of Diwali & Eid in Asian countries are some common
example of cultural events.
 Music events- The music events can be defined as those events in which live
performance is given by musicians in front of wide number of audience. These
kind of events can be organised at global or local level. In these events, the key
activities are management of lighting, sound system etc.
 Sports events – These are kind of events which are organised by a specific game
community in order to perform any sporting activities. Same as the above
mentioned event, this event also can be performed at global or national level.
Some examples are sports events are like Olympic games event, World cup
events and many more.
Structure and components of the Event industry-
 Event organisations – This can be defined as those entities which perform a vital
range of event management operations and activities at small level (Viehoff and
Poynter, 2016). Basically, these kind of organisations are perform their activities
under guidance of event planner and organisers.
 Event management companies- These companies are governed under the event
management organisations. Under this, a group of professionals are included
who manage and perform the activities and functions of events.
 Venue – This can be defined as location on which event is going to be
performed. Herein, it is important to know that venue of event should be
appropriate so that visitors can reach there easily. As well as there should be
enough availability of basic components and materials.
Place for different type of events within society -
Each types of event has some own role and impact on people of society. This is
so because under different events vital range of activities and functions are performed

that influence to general public. For example the sports events motivates the general
public to become more hard working and healthy. As well as music events influence to
society in order to adopt new fashions and try to become modern. So overall, different
types of events make a mark on mindset of public.
2. Factors influencing the development of the events industry on local and global level.
There are different kind of factors which are influencing to development of event
industries on local and global level. Some factors are mentioned below :
 Growth and emergence – The global event industry is increasing continuously at
global and local level. In this aspect the North America has higher amount of
spending that is of $ 381 billion. In addition, in the global event industry there are
about 180 nations who are working as important participants. These data
indicates an effective development of this industry.
 Value and contribution – The events are also play significant role in aspect of
providing a wide range of jobs into different kind of activities and functions. These
events generated about 10.30 million jobs at all around the world that is
contributing $ 621.4 billion in gross domestic product (GDP).
 Demand – It is also an another important factor which is leading in development
of this sector (Giulianotti, Hales and Hobbs 2015). This is related with increasing
the total demand of events at global level so that higher amount of revenues can
be generated. Herein, it is important to know that demand of events can be
increase only if there is effective management of events.
 Event history and socio-culture developments – The history of performed events
also play a crucial role in order to better development of event sector. If any
event is performed and organised in a well effective manner then this will be
beneficial for future time period in order to generate more demand.
 Global expansion – It is also an important factor which is related which expansion
of events at worldwide level. Basically, if events will be expanded into various
nations and countries then it may lead to possibility of development of event
industry. This is so because there will be more chances of job opportunities.

 Expenditure – In order to formulate any kind of event a lot of funds are needed to
be invest as accordance of size of event. In the case when there is enough
amount of funds are available in order to complete any kind of event then
services of event will be satisfied and attractive. Thus, amount of expenditure
done in the process of organisation of event also play a significant role for
development of event industry.
In the aspect of above Excel Exhibition Centre, all mentioned factors are considered in
order to arrangement of events at global and local level.
3. Evaluation of key factors that influence development of event industry.
In the aspect of development of event industry, there are different kind of factors
which play an important role (Finkel and Finkel, 2015). Basically, the event industry is
dominated towards economical growth and increased contribution in total gross
domestic product. The main factors that impacting to event industry are demand, global
expansion, expenditures and many more. Basically, the objective of each and every
organised event vary from each other. The development of this event industry can be
done by making complete focus on these above mentioned factors. If these factors will
be avoided then this will be difficult for this industry to raise above.
4. Critical evaluation of technique to show influence and shape of key factors to event
industry.
In the aspect of development of this event industry the main factors are demand,
global expansion and many more. These all factors effected to above industry in order
to become fastest growing industry (Gruneau and Horne, 2015). In the context of further
development, event management companies and organisations are also too crucial
because above mentioned factors can successfully implemented if the above
organisations play their role significantly.
5. Value, inputs and legacy of a range of global events with the environment.
The events are effected due to different kind of factors and components. These
factors can be of internal and external environment. Such as the Excel Exhibition Centre

is an event management company that performs a vital range of events and functions at
global level. There are different kind of factors which impact to entire event industry and
some of them are mentioned below that are as follows :
 Social and cultural factor – The social and cultural factors effect to events in a
positive way. It is so because if events are performed and managed as
accordance of social and cultural factors then there will more creativity in events.
 Political factors – The political factors also impact to environment of event
industry in a positive and negative both manner (Sá, Kretz and Sigurdson,b
2015). It is so because if in a nation political situation is not stable then this can
be difficult to event planners to organise the event in that nation by other
countries. On the other hand, if there is stability in political condition then this will
be easy for other countries event planners to organise the event in a systematic
manner.
 Tourism and economy – The tourism and economical factors are also play a
significant role in order to succession of any kind of event. This is so because if
tourism facilities are satisfying then it will be easy for visitors to visit event. Along
with better economical conditions are also help in the aspect of succession of
any kind of event.
6. Review management strategies to support global events and its development.
Management strategy – The term management strategy can be defined as a kind
of technique that is being applied by companies administration department in order to
directing, managing and controlling the activities for achieving common objectives.
There are a vital range of management strategies such as leadership strategy,
administration strategy and many more (Van Dijk, 2019). In the context of global events,
the event management strategies are too crucial for management of different event
activities and operations. This strategy is based on implementation of SMART
objectives in order to evaluate overall outcomes of events. In the aspect of above Excel
Exhibition Centre, their managers creates SMART objectives for different kind of events
which should have KPI indicators. Apart from the above mentioned strategy, the above
event company implements reputation management strategy in order to goodwill of their

events. By help of this strategy, the managers of event company try to manage the
online review given through various visitors via email or other method. Thus, by
implementation of above mentioned strategies the Excel Exhibition Centre takes their
further steps in order to formulate new strategies.
7. Critically evaluate management strategies which used in event industry.
The above Excel Exhibition Centre is using different kind of management
strategies in order to manage their activities and functions (Petrillo, Angers-Loustau and
Kreysa, 2016). They are using SMART objective model in order to manage their overall
goals. In addition, event management strategy and reputation management strategy is
also applied by above company. Each of the strategy play a significant role like event
management strategy controls the activities of events for better outcomes. As well as
reputation management strategy helps to them in proper management of goodwill in
external environment.
8. Critically review the impact of global events on different level of the environment.
The global events are effecting various aspects of environment in which the
events are performed (Berkebile, 2017). This is so because organisation of event
consumes higher amount of fund that effect on economical aspect of any nation. As well
as due to events noise pollution also increase that impact to diseased person. Such as
in the aspect of above Excel Exhibition Centre company, they are organising different
kind of events that are effecting the environmental resources. Though, each event gives
significant message to all visitors.
PART (B)
Covered in PPT
CONCLUSION
On the basis of above project report, this can be concluded that global events are
categorised into different types such as music events, sports events etc. In addition,

various factors are also concluded that are effecting event industry. The further part of
report concludes about some environmental factors like social factor, political factors
etc. In the last part of project report, various kind of management strategies are
mentioned which are applied by chosen company.

REFERENCES
Books and Journals:
Horne, J., 2017. Sports mega-events. Sport, Media and Mega-Events. p.19.
Sumiala, J., Valaskivi, K., Tikka, M. and Huhtamäki, J., 2018. Hybrid media events: The
Charlie Hebdo attacks and the global circulation of terrorist violence. Emerald
Publishing Limited.
Viehoff, V. and Poynter, G., 2016. Mega-event cities: Urban legacies of global sports
events. Routledge.
Giulianotti, R., Armstrong, G., Hales, G. and Hobbs, D., 2015. Global sport mega‐events
and the politics of mobility: the case of the L ondon 2012 O lympics. The British
journal of sociology. 66(1). pp.118-140.
Finkel, R. and Finkel, M. L., 2015. The ‘dirty downside’of global sporting events: Focus
on human trafficking for sexual exploitation. Public health. 129(1). pp.17-22.
Gruneau, R. and Horne, J. eds., 2015. Mega-events and globalization: Capital and
spectacle in a changing world order. Routledge.
Sá, C. M., Kretz, A. and Sigurdson, K., 2015. Research and the ‘third mission’in light of
global events. In Higher Education in the BRICS Countries (pp. 379-398).
Springer, Dordrecht.
Van Dijk, T .A., 2019. Macrostructures: An interdisciplinary study of global structures in
discourse, interaction, and cognition. Routledge.
Berkebile, R.E., 2017. What is domestic terrorism? A method for classifying events from
the global terrorism database. Terrorism and political violence. 29(1). pp.1-26.
Petrillo, M., Angers-Loustau, A. and Kreysa, J., 2016. Possible genetic events
producing colistin resistance gene mcr-1. The Lancet infectious diseases.
16(3). p.280.