Event Management Report - Impact of Events on Global Scale

This report delves into the realm of event management, emphasizing the significance of global events. It begins by defining event management and its evolution from a simple concept to a multi-billion dollar industry. The report then explores the impact of the macro-environment, including political, economic, legal, environmental, technological, and social factors, on the event industry. A SWOT analysis is conducted, focusing on London Fashion Week. The report concludes by highlighting the increasing importance of globalization and its role in the event industry, and references key academic sources. The report is a comprehensive analysis of the event management landscape, offering insights into its dynamics, challenges, and opportunities.

Global Events

Table of Contents
• Introduction
• Impact on Macro environment on global events industry
• SWOT analysis
• Conclusion
• References

Introduction
Event Management is a type of project management. It involves studying the
brand and developing a concept to strike a connection with its target audience
and then launching an event based on the concept. Events can be formal like
conferences, concerts, etc. and informal like weddings, festivals, etc. Initially
a low key concept, events industry now stands globally on a huge scale. It
involves events of many sizes from a simple concert to mega event Olympics
(Veal and Burton, 2015).

Impact on Macro environment
on global events industry
Macro environment refer to the general economic conditions that affect all
businesses.
• Political factors
• Economic factors

Continued...
• Legal factors
• Environmental factors

Continued...
• Technological factors
• Social factors

SWOT Analysis
SWOT analysis call for analysis of internal and external factors presented for
strategy making. London Fashion Week is a brand in itself. SWOT of London
Fashion Week:
• Strengths
• Weaknesses

Continued...
• Opportunities
• Threats

Conclusion
Events were once personal and privately managed. Now, event management
has developed into multi-billion dollar industry. Globalisation has presented it
plethora of opportunities while also posing same challenges in its way. .
Events can be local which are aimed at community development or global
which aim to bring focus of everyone around the globe to the local
community. Global events create a high value and leaves a long lasting legacy
on the environment.

References
• Jeong, D., Chun, E. and Ko, E., 2020. Culture and art policy analysis
in fashion capitals: New York, London, Seoul, Beijing, and Jakarta.
Journal of Global Fashion Marketing. pp.1-19.
• Kanzler, M. and Talavera, J., 2018. Public Funding for Film and
Audio-Visual Works in Europe: Key Industry Statistics 2010–2014.
In Handbook of State Aid for Film (pp. 153-174). Springer, Cham.
• Lewis, R., 2017. Pestle.

Thank You