Global Events: Macro Environmental Factors and SWOT Analysis Report
VerifiedAdded on 2023/06/04
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AI Summary
This report provides a comprehensive analysis of global events, examining their impact on the macro environment. It begins with an introduction to global events, highlighting their large-scale nature and global reach. The report then delves into the positive and negative impacts of these events, utilizing the PESTLE analysis framework to assess political, social, technological, legal, and environmental factors. It explores how these macro environmental factors influence the global events industry, providing insights into the challenges and opportunities. The report further offers recommendations for improving a specific event, incorporates a SWOT analysis of the event, and outlines the essential criteria for successful event planning. The report concludes by emphasizing the importance of global events on an international level and the usefulness of PESTLE analysis in understanding their impacts. The report also includes a list of references used. This assignment is contributed by a student and is available on Desklib, a platform offering AI-based study tools.
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