This report provides a comprehensive analysis of the Asian Cup Football Championship 2011 as a global event, examining its positive and negative impacts, and the influence of macro environment factors such as political, economic, social, technological, environmental, and legal aspects. A SWOT analysis is conducted to evaluate the event's strengths, weaknesses, opportunities, and threats. The report also outlines criteria for successful event planning and offers recommendations for maximizing profits and minimizing adverse impacts, including investing in cultural diversity management, utilizing the latest technology for sustainability, identifying effective sponsors, and leveraging social media for promotion. The conclusion emphasizes the importance of analyzing internal and external factors for effective event planning and success. References to relevant academic sources are also included.