Global Programs: Management Techniques, Impacts, and Improvement

This report provides a comprehensive analysis of the global events industry, focusing on company structures, influencing factors, and management techniques. It examines the variety of worldwide event companies, their composition, and industry forms, including hallmark and mega-events. The study explores factors influencing the development of event companies on national and international platforms, emphasizing market demand, economic factors, cultural influences, and the impact of social media. It assesses the basic elements determining the growth, composition, and function of events, using the 2020 Summer Olympics in Tokyo as a case study, highlighting the impact of the COVID-19 pandemic. The report also evaluates strategies for overcoming challenges, management techniques for global program growth, and the environmental impacts of global programs. Desklib offers similar resources, including past papers and solved assignments, for students seeking to enhance their understanding of event management.

Global events

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1 ...........................................................................................................................................1
Explain the variety of worldwide event's company, its composition and industry along with its
forms :-...................................................................................................................................1
Factors that influenced that developed of event company on both national and international
platform..................................................................................................................................3
Explain the basic elements that have determine the growth, composition and function of the
events .....................................................................................................................................4
Critical assessment strategies and elements that determines the company and the function they
perform in surrounding ..........................................................................................................5
Explain the elements which define the different values, impacts and legacy of a reach of
worldwide programs together with the area in which they perform......................................5
Discussing the management techniques performed to help global program growing............6
Crucial assessment of particular management techniques across reach of global programs. 7
Explain assessment of the effect of global program on different platforms of environment and
evaluation of specific program improvement techniques.......................................................7
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
The global events may considers as type of events that are of less time period and holds
up worldwide range. These events is one of the main factor which directly affects the economy
of the country (Enes, 2020). To organize a global event, various kinds of factors can be taken
into consideration by the firms. The prior aim of organizing these events is to attract higher
amount of audience and participates in the global events across all over the world. Olympics,
worlds cup sports tournaments, Asia cups, FIFA, common wealth games etc. are few of the
representative of worldwide events. This study is disused about The 2020 Summer Olympics
game which was take place from 23 July till 8 August 2021 at Tokyo, Japan at Japan National
Stadium. This global event contributes at very large amount or level of economy of the country
in a positive manner, because of the global events various multi opportunities can be generated
for sports persons, sponsor brands and public of the globe. These event helps a country in
developing their image, increase tourism, generate and develop economy aspects. This report
includes the variety of the international events diligence with its composition and how it is
unionized. This following study also consist of the elements that have determine the
development of the events organisation on both a national and international platform, structure
and firm of the events company and the role of several functions worldwide. This above report is
discussed about the specific valuation strategies which focus on the basic elements which
determine or designed the events company and the role they perform in surrounding. It will
include value and different management strategies which impact the global events.
MAIN BODY
PART 1
Explain the variety of worldwide event's company, its composition and industry along with
its forms :-
Hall mark Events:- Hall mark events are one of the best events that are conducted at a
particular time at a place and consists of the particular culture of the place that they are held at or
other cultures. There are the continuos events that occurs and are connected to the identification
of host and their destination which makes it an important event for them to give their best in the
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events so that their brand and image can be created and secured (Evans, 2019). For an event to
be a successful hall mark event, it is important for them to build and keep the inseparable
connection between the event that is conducted and the destination of the event. These events
consists of major exposition fairs, sports events or cultural events that are conducted on
international status. Some of the events that can be considered between hall mark events consists
of Australia vs England Netball Test match, Groovin' the Moo etc.
 Structure of event:- Hall mark events are structured and concentrated around three basic
motives or objective for which they are organised (Ferdinand and Postma, 2021). These
three objectives are image and branding of the firm or the institution they are organised
by, attraction of public towards them in order to gain more viewers or customers and
community as they represent a core connection between the culture of host destination
and the event.
 How is the event organised:- Hallmark events are organise once or at the same place
periodically where they were organised before. These events carries reputation of the
organiser firm or the community and in order to keep that reputation secured and
increasing, they are organised by various event managing firms that specialises in
organisation of setting up these events successfully. Some times, two or more than two
event managing firms collaboratively work together with the same motive of making the
event successful so as to achieve success.
 Places of these events in society:- These events plays an important role in the society as
as they represent a particular culture that is adopted by the people of the society and the
country. Also they contributes to the economic development of the country and
development of the culture. Apart from that, this type of events helps in determining
different cultures on a global basis as various peoples from different nations and cultures
attends these events.
Mega Events:- Mega events are the events that are conducted on a very large scale in an
economy and are conducted by special authorities in order to assist a nation with economic
growth and development (Finkel, Sharp and Sweeney, 2019). These are conducted by
considering and involving various individuals or organisations that includes various investors,
sponsor firms, nations and customers from across the globe and are organised through various
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biddings among different nations. Mega events consists of events like Olympic games, common
wealth games, various sports events etc.
 Structure of event:- These events have a typical structure are are complex to manage as
these are generally conducted on a large scale and on international level. They are
directly related to the supplier of the company.
 How are mega functions performed:- Mega events are performed after a invitation that is
conducted in between various countries (Gammelsæter, 2021). As this type of events are
very large in scale, it makes it impossible for a single firm to manage these events so,
these events are organised by collaboration of different event managing firm industries in
order to conduct a successful event that can benefit everyone.
 Places of these events in society:- These events performs a major role in the society as
these enhances development of different nations as a whole. It not only enhances the
growth of the host nation but also impacts other nations as participation in these events is
conducted globally.
Factors that influenced that developed of event company on both national and
international platform
There are several elements which affects the development of event company. Different
factors affect their working on local as well as global level as in order for them to grow and
develop so as to contribute in national economy (Gibson and et. al., 2018). Global events not
only affects the host nation but also impacts the nations that are participating in the events.
Accordingly, global factors also influences its growth as participation of countries plays an
important role for their success. Some of the elements which affects the growth of event
company at national and international platform is discussed as:-
1. Market demand :- Market demand plays one of the most important role in development
of an event industry as it affects growth and development directly. These mega events
and hallmark events are organised with the motive of increasing the sales and demand of
the hosting nations or the firm has been increased through this as various nations
participate in it on a large scale (Gillentine, 2020). This affects the local level as it
contains high level of knowledge and keeps on developing this knowledge which a local
individual can acquire for their own benefits. In addition to this, these events are
conducted on a large scale and large number of audience in involved in it and proper
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management and high succession may influence the nations economic development as
well as reputation as a whole.
2. Economic Factors :- this type of factors are those elements which affects the growth and
success of the global program economically. Some of the economic factors that affects
event industry are inflation of a nation, interest rates, employment rates etc. In reference
with the development of event industry on local level, the cost factors like employment
cost, cost of raw material travelling cost affects the global event on a local level level as
they directly affects the profitability and success of the event (Greenwell, Danzey-Bussell
and Shonk, 2019). On the global level, economic factors like growth of the economy of
the nation that isn participating in the event as well as international travelling cost
directly affects the profitability of the firm as if their participation in the event is one
major reason of their success as well as in order to achieve the success, it is important for
other countries to participate.
3. Cultural factors :- These are another important factors that affects the development of
the global event. Events are organised with the motive of presenting the culture of the
host and in order to represent a culture effectively, one should have a presentable culture
(Grix, Brannagan and, 2019). Event hosts acquire and represent their culture effectively
and efficiently so that more audience can be attracted and show interest so that event
objective can be achieved successfully.
4. Impact of social media :- Social Media is one of the most important factor that impacts a
events as the event. In this era of digitalisation, people invest more time on social media
to know about what is going on around them and in different nations (Gutović, Relja and
Popović, 2020). The effective and efficient use of social can be used by the hosts of the
event to spread information about the events that are being taken place in different parts
of the nation and it also attracts more audience towards the event.
Explain the basic elements that have determine the growth, composition and function of the
events
There are various basic elements that affects the mega events for them to success. In
order to achieve objective setted behind the organisation of the event, the host nation or
destination has to go through many hindrances. These hindrances can be of various categories
which needs to be keenly observed before the actual release of the event so that success can be
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achieved in an effective way and the goals and objectives of setting up the event can be achieved.
In reference with the Summer Olympic games held in 2020 in Tokyo, key factor that affected the
game Olympic games and prevented them in succeeding is the COVID – 19 pandemic. The
games were held during the post pandemic and was dated as from 23rd July to 8th august 2021
when the global world was still recovering from the virus that affected almost every part of the
nation. The COVID – 19 pandemic was a major hindrance as people were afraid of getting
caught by the virus so they were afraid to come on the location in order to witness the match with
their own eyes. It reduced the number of tickets purchase at a high rate as there were only a small
portion of viewers present there. On the other hand, most of the athletes were also afraid to take
participation in the championship. However, International Olympic committee kept on insisting
saying that situations are under control and all the safety measure are being taken but this did not
affected the fears of viewers on a large scale.
Critical assessment strategies and elements that determines the company and the function
they perform in surrounding
In order to overcome the hindrances that were created by the pandemic, there were
different measures that were taken by International Olympic Committee and the event hosting
nation (Haiyun and Yizhe, 2020). These measure were that the nation and the IOC (International
Olympic Committee) assured that the pandemic situation is in control and kept on insisting the
viewers about to witness the games and matches that were being conducted in the organisation.
On the other hand biosecurity protocol measures were modified and applied in order to keep
control on the disease caused by the virus so that Olympics can achieve success.
Explain the elements which define the different values, impacts and legacy of a reach of
worldwide programs together with the area in which they perform
The worldwide platforms and the complete value impact of these global programs are
considered. Various kinds of elements are comprises in this that guide in arranging this kind of
worldwide program in a perfect form (Harris and Wise, 2019). These programs functions in
various countries to generate their values, legacy and impact in the environment. The effect,
values and legacy of these global events is mentioned here:-
Global events:- global programs are mainly performed on a wide scale and these programs
organise the development of the firm in order to develop the effectiveness and efficient growth of
the country. worldwide programs held in all over the world and these programs are combined
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with each other in order to perform and carry off the effect in sized, media and various
companies. The Tokyo Olympics of 2020 which was held in japan is being considered as a
successful global program.
Discussing the management techniques performed to help global program growing.
The strategies of the management help in the better planning of the organization that
helps in the accomplishment of the goals. These strategies help in the overall increase in the
performance of the organisation goals as it consists of the effective methods used by the firm.
The increasing in the productivity of the firm depends on the effective strategies implemented by
the firm. It also allows the firm to create advance innovation that can make the firm stand out
from other firms in the market. The strategies planned effectively can also determine reliable
budgets in the company as to balance the financial stability of the firm. These effective methods
also attract the customer in buying the goods and services of the firm as there is uniqueness in
the products that urges the customers to buy. If the firm gains more customers, then it
automatically increases a brand loyalty of the firm as well as global recognition all over the
world. This also results in growth and development of the firm with increase in the revenue of
the firm. For the success of the firm there must be a roper focus on satisfying the customer with
the services they offer as the customer satisfaction is the base of every organization. The
company to win the customers should create an effective method in creating new products with
unique features that attracts the customers to buy and experience the products. The following
strategies are mentioned here:-
Economic impact analysing :-
This technique performs a major crucial function in effective administration within the company
related to events. this strategy contributes in the success and development of the program
conducted globally that can be reached as it indicates its economic impacts. This technique is
advised to be the basic significant strategy for this sector. This helps in knowing the needed
modification in an effective conduct that reflect the complete program economically such as
urgently requirement of sourcing in order to perform the program in systematic pattern.
additionally, with the enables of this methods the organizer of the program gets the critical
information which are joint with to the program like return on the capital that is invested and the
proper usage of the capital.
Government Role:-
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In order to perform an event successfully in between the countries then it is significant for the
program company to acquire the acceptance from the top or legal authorities of the nation. The
function of the government impacts majorly to the event globally like cultural, social, sports and
so on. The government who is rules the nation by putting all their abilities in order to the
successful completion of the complete program and also by making confirmation that program
organizer do not lose. So it is very needed to hold a proper support of the government.
Community perception:-
The effective surveys of the society are also one of the strategies used by the event
industry that allows them to create all the knowing which is related to the global event. As a part
of this, it makes the organizer capable to understand the complete scenario of the nation that
supports in performing the program in a very systematic approach. For example, like different
schemes and policies introduced in various countries, which provides the information about how
the nation feel about the new changes which is being performed.
Crucial assessment of particular management techniques across reach of global programs.
The management techniques is always plays a major function for the organisation as it
supports them in establishing the targets and goals in an focused and efficient structure type.
These techniques guide the organiser of they program by providing support to them that make
certain that complete operations that is relevant to perform in effective manner and pattern.
Various kind of techniques and strategies can be used by the representative and organiser of the
event so that they can contribute in the success of the global event. Techniques like community
position support the global event in order to attain the helping knowledge In support to this
strategies like economic directly effects and support the representative in adapting knowledge
and data about the authorities functions and in which the program is organised and the function
of finance , capital, sourcing and funding in the program. With the support of these techniques,
the the representative of the event is able to make sure that the program is more prosperous and
organised better to lead toward the development of the country.
Explain assessment of the effect of global program on different platforms of environment
and evaluation of specific program improvement techniques.
The worldwide event is established in a very wide scale at the international worldwide
platform. These events catch maximum amount of people as their audience from both local and
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global market. The important impact can been seen as the view point of the people from the
events on the basis of the culture and areas of the countries. In link up to this, the contestants and
the area in that the program is organised is effected by social and cultural factors. Global events
assists the intercultural communication among the people of the different countries. The
representatives of the global event combine various types of strategies to focus and to understand
on the people's view point, in that the global program is presented and these techniques also
support them in understanding the function of higher authorities of the organiser's nation in the
event and role of sourcing and funding. So it is must for the global program company to
understand on the factors to get over the effects on the operations and working.
CONCLUSION
The conclusion of this report is that, the global event that are presented at the worldwide
platform which help the country at where the program is going to held. The representative and
organisers make sure that the global event achieve maximum level of success in increasing the
economic level of the country and must have optimistic effect at other countries and people.
These events attract maximum level of people towards the country as they can play a role of
audience to watch these events in order to support their country, players, and economy of the
host country. This report includes different type of events with the structure, management
strategies and values along with key elements that have influenced the development of the
country. This report also includes the crucial assessment strategies which presents the basic
elements which determines and designed the program company and the function they perform in
surrounding. The above study also disused about the impacts, value and legacy of a area of
global events combinable with the surrounding in which they perform along with the
management strategies used to helps global program. This following study also includes the
crucial valuation of the impact of worldwide program on several platforms of society and
surrounding.
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REFERENCES
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p.139.
Evans, N., 2019. Reed Exhibitions: Strategic issues for a leading events management company.
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Finkel, R., Sharp, B. and Sweeney, M. eds., 2019. Accessibility, inclusion, and diversity in
critical event studies. Abingdon: Routledge.
Gammelsæter, H., 2021. Sport is not industry: bringing sport back to sport
management. European Sport Management Quarterly, 21(2), pp.257-279.
Gibson, H.J and et, al., 2018. Introduction to the special issue active sport tourism. Journal of
Sport & Tourism, 22(2), pp.83-91.
Gillentine, A., 2020. Sports Ethics for Sports Management Professionals. International Journal of
Sport Communication, 13(2), pp.266-268.
Greenwell, T.C., Danzey-Bussell, L.A. and Shonk, D.J., 2019. Managing sport events. Human
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Grix, J., Brannagan, P.M. and Lee, D., 2019. Entering the global arena. Palgrave
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Gutović, T., Relja, R. and Popović, T., 2020. The constitution of profession in a sociological
sense: An example of sports management. Economics & Sociology, 13(4), pp.139-153.
Haiyun, Z. and Yizhe, X., 2020. Sports performance prediction model based on integrated
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