Global Event Management: PESTEL & SWOT Analysis of ICC World Cup

This report provides a comprehensive analysis of global events, utilizing the PESTEL framework to assess the impact of macro environmental factors and SWOT analysis to evaluate the strengths and weaknesses of event organizations. Focusing on the ICC Cricket World Cup 2019 as a case study, the report examines how environmental and legal factors influence decision-making and organizational behavior. It highlights both positive impacts, such as promoting national image and boosting economic conditions, and negative impacts, including technological demands and potential economic strain. Recommendations for improvement include utilizing CME measures to mitigate natural issues and reserving days for matches to enhance performance quality. The report concludes by emphasizing the importance of PESTEL and SWOT analyses in effective event planning and decision-making.

GLOBAL EVENT

Introduction
 Global event is build experience and connection of event companies and people at global
level.
 This create a great and effective experience and creativityThis report has highlighted
macro environment by applying PESTEL model and also SWOT analysis for assess
strength and weakness of company.

PESTLE Determine the impact of
macro factors on global events.
 Scenario: “ICC Cricket world 2019, organized by England and Wales
Cricket board (ECB) in which 10 teams from all across the globe has
taken participation. It was the last mega contest which was organized
in the world. The venues for this event were the different cricket
stadium in England and Wales”.

Evaluate Specific example affect to decision-making and
organisational behaviour
 Environment factor are the factor which has affects the decision making and
organization behavior in the organization as their was huge interpretation of the rain in the
event which has forced the organizer to take the different decision in the organization so
that they are able to manage the viewer and the team member very effectively in the
stadium. This affect to business by making effective consideration of ICC world cap can
give negative impact by weather changes
 Legal factor is the another factor which has affected the decision making and
organization behavior in the organization as event organizer has to take the different
decision in the event so that the event which was organized was organized in the total
compliance of laws and regulation.

Negative and Positive impact of global event on Macro
Environment
 Positive Impact:
 World Cup help the government in the nation to promote the nation beauty
at world stage.
 Olympic has also helped the economic condition of the country as it brings
tourist and also resources in the country
 Negative impact:
 World cup requires a huge amount of technology advancement in the
nation which eventually creates a situation that the economic has to suffer
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Recommendations for
improvements
 After going through the macro analysis it can be said that the organizer should have used
the CME measure to known the natural issue which may have affected the event and on
basis of that it can be recommended that the event organizer should have reserve day for
the match so that quality of the performance can be improved in the event.

SWOT
 SWOT analysis of the mega event is as follows:

Some of the Specific event Planning
Criteria
 Intent to bid: This is the document in which is submitted to confirm that company will
be submitting a written proposal to complete a project or a portion of a project. In the case
of world cup the document was presented by ICC to all governing board. This paper was
made with the help of analyzing the market environment.
 Feasibility analysis: It is the analysis which shows that the plan which is made is having
some sense. In this organization used to check the plan with the different internal and
external environment factor.

CONCLUSION
 These presentation summarized that PESTAL framework, understand the negative and
positive impact of macro environment. SWOT analysis helped to take decision for
planning event.