Evaluating Global Events: Impacts, Strategies, and Development

This report provides a comprehensive analysis of the global events industry. It begins by examining the diversity of global events, their structure, and roles within different societies, including local, major, hallmark, and mega events, categorized by size and content such as cultural, sports, music, and business events. The report then delves into the factors influencing the development of the events industry globally, including professionalization, economic contributions, demand, socio-cultural developments, and technological advancements. It also explores the impacts and legacies of global events on the environment, considering both positive and negative social and cultural effects. Finally, the report reviews management strategies to support responsible event development, including stakeholder support and the influence of the macro environment, concluding with an overview of key findings and recommendations.

GLOBAL
EVENTS

Table of Contents
Introduction .....................................................................................................................................3
MAIN BODY...................................................................................................................................3
P2 Explain the factors that have influenced the development of the events industry globally...5
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate......................................................................................................................7
P4 Review management strategies used to support responsible event development for a range
of global events,Stakeholder support..........................................................................................9
P5 Positive and negative impact of the macro environment in the global events.....................10
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

Introduction
Global event is the company which organizes the events on the large scale all over the
world. The company is also organizing event of Olympics which is held on a very big scale in
every 4 years. The company is focusing on the factors which have impact on the performance of
the company. Assessment consists of the factors which influences the development of the event
and it also consists of the impacts of macro environment on the events. it also includes the
factors which effects the decision-making power of the organization. The company needs to
prepare and plan for the events. The assessment includes pestle and swot analysis which helps
the company to improve their performance. Organizing the event of Olympics is not a small deal
of work, it needs proper planning, organizing and co-operation of the employees with the proper
co-ordination between them.
MAIN BODY
P1 Examine the diversity of the global events along with its structure and role different types of
society.
Event management company is the company for the development of the large-scale
activities such as the brand festival, conference, ceremonies and other formal parties with
conventions and concerts. The company has the brand target regarding the audience with respect
of devising objects and having coordination in technical aspects before having the launch of
project. This all includes the events from the all sizes in aspects of taking the Olympics and the
business meetings. Many of the big organisation along with charitable organisation company
used to hold the meeting in order to have marketing of company. This helps them to have strong
business relationships along with raising fund and the celebration of achievement. Each event is
different as its has different nature so they have different process of planning and execution.
There are variety of events have the different types of in sites and out site location. There
is the diversity of sector in the events as the world biggest transformation is taking place in event
industry as paying more emphasis on the level of diversity. With the increase in diversity of
travel and tourism sector has been increasing to have the improvement throughout with
development of the employee with their proper training and regular skill development. There are
variety and diversity in types of the event that is being taking place all over the world. Th
diversity of events being characterised n the basis of the size and content. On the basis of the size
3

there are majorly depends on the factor of the member invited along with several factors. On the
basis of size there are basically the local or community events, major events, hall marks events
along with mega events. On the other hand, on basis of content the events have been categorized
as cultural events, sports events, music events and the business events. The discuss will be as
follows-
Local Or Community Events- these are basically the events term as the simple one which is run
by individuals who are working together without any particular structure. This is termed as the
balanced approach in ways having the formal discussion in fulfilment of necessity as to protect
themselves. Basically, these events are done for the awareness programmes among the
community.
Major Events
These are especially the one which is taking place in terms of high status and for prestige to
have the attraction over the large crowd along with wide media attention. These types of events
are actually high in fund requirement as the stages and expensive, attractive fund is needed,
demand for the associated services along with leaving behind all the legacies.
Hall Marks Events
These are the organised events having the major fairs, exposition along with cultural ns sporting
events at the international status which can be done either on regular basis or occasionally. The
main aim of these events is about having the providence of host community a opportunity in
securing the high prominences in market place of tourism. In organising such events at the social
and environment cost help in up gaining the prominence at international and regional level.
Mega Events.
The large-scale events basically regarding cultural events which is usually having the national
and international impact. There are being organised at larger scale that the routine level of
fixtures among the sporting calendar. In terms of sports, Olympic games re the best example of
the mega events.
On basis of content the events have been categorized as cultural events, sports events, music
events and the business events-
Cultural events
The events which is having the encouragement toward the international peace and the
universality respect by having the collaboration of the major events. The business of such events
4

to have the major contribution in peace building, reduction in poverty along with sustainable
development and intercultural dialogue.
Sports events
A sporting events is the multiple day events featuring the completion among different sports and
between different athletes mostly in national and international terms. The best example of the
sport events is holding up of Olympics.
Music events
These are those types of events having the orientation towards the live level of performances
such as sensing and playing of instruments occasionally presented with selective theme with
large level of stage and the performers.
Business events
Events that’s is being taking place events has been defined as the process of automation within
course of simple operations in the process of business are to be executed. The events are to
being held in proper setup of notification along with repos and alerts and business automation
process.
P2 Explain the factors that have influenced the development of the events industry globally
The growth and emergence of the events industry
Event industry is having the dispensable growth in number pf years as it is having the industry in
publishing the events. The events are turning out to having mega events recurrently. In the aspect
of professionalism, the event industry is turning out to be glamour and exiting profession which
needs a high amount of the creativity, innovation and dedication.
The value and contribution of events to the global economy
The global value chains have the major contribution in terms for the development for making
the events boon for the developing nations. The countries are founding it easier to have the
diversion of products with help of event promotion.
Demand and motivations for different types of events
The event management company has the handling of the varsity of events which includes all
from the small and large which have the inclusion of fund-raising activity, galas, wedding and
conference, exhibitions and major of trade shows. There awareness and publicity are making a
5

increase in the demand for events. The recent concept are providing them the concept for
development in terms of sponsorship, consultation, marketing along with budget reconciliations
and public relations.
Event history and socio-cultural developments
The evens history is up to a time old which can be considered s 200 years old. There are various
cultural events that has been organisation in the development of the various aspect and making
the events more successful and eligible. The event has its own understanding an occasion. it can
be festival or annoy of the cultural revelation which is making it more significant for the
development of the community , cultural or at international level.
Global expansion and opportunities for events
The global events have the separate a base creating over the national and international
boundaries. The technology has been paying the important role to have the creation and the high
personalized impacts for the audiences. The maximum satisfaction is having by the attendee
takin the virtual reality inti competent as it is easiest way for implementation. This have the
global expansion as with a single mobile device the attendee can expertise the events with
anyone at any point of time. For example the they can be used in marketing and promotion like
visual tours and the having virtual experience.
Influences on events and future trends in the events industry
As it is in the year, various of the trends are emerging at the significant level. There is one and
more creative ideas which is developing the events industry all the aspects. The technological
events are taking the almost centre. Vents industry have the major contribution by the several
factors having the development at the certain extent. The major factors that are influencing the
event industry are such as the
Safety and security – keeping the aspect of national security around the level of globe. The
events industry is takin so many efforts to have security and protection f attendee. The company
is trying to have maximum initiatives for development of additional resources to meet the
professional demand.
Workforce issues. The company is facing the obstacles to find out the efficient and creative
workforce. The skill full employees will help in work for the collating challenges with
6

completion of high level of expectation and according to different styles. The efferent
employees maximally have the engagement will be highly rewarded as the motivated employees.
Mergers and acquisitions- the business landscape have the continue experiencing the major
mergers and acquisition as the trend of the events organising is not remained as immune. The
impact has consolidation of major players in the specific space.
Advancement of the event profession – the industry is lying over the over one of industry having
the maximum ROI. the company is having constant fear of the declining relevance so the
company is trying to have the different range of solutions by using the artificial intelligence the
other tools to have the consumption of consumer content and engagement with others.
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate
The impact of the events industry have the significant long term and short term understanding
which will help in having the determination in the development of the business at the
significant level and understanding. The impact of the events of the social and cultural aspects
are signifies as the impact at the short and long term the short term consequence are the one
which are in immediate form and can give the identification of noticeable changes and he
quality of life in the host community and the further adjustment in future territory.
On the other hand, the cultural impact is terms as long term one in the nature as the changes in
the host community will help in building in the social relationships, different norm and the
standard. There can be positive and negative impact along with direct and indirect relationship.
The changes can be there such as the changes in particular behaviours, attitude, perceptions,
beliefs knowledge and variant learning skills. The ones who are affected are the local and
community residents’ along with external community me bees such as the sisters stakeholders
and the business partners.
The impact such as the positive ones the events helps in increasing the shared experience as
the people are coming together and brining the revitalization and the conservation of culture.
The community pride also has its significance in improving the environmental and the cultural
aspects and making the increase in knowledge about differ cultures. This also helps in the
building the development projects along with certain standards of ethics and values which
7

help in having the living and health.
And the other hand the negative impact is such as the local council makes the decision which
are always considers that is the wants of the community. This leads to have the breakdown of
the moral and ethic values. The more level of impact has the increase over the conflict, crime
prostitution and the gambling along with feeling of the social dislocation which raised the
feeling if the being displacement and vulnerability in the community. The quality of life is
further level being impacted and incontinence of life.
Physical and environmental aspects- the events have the direct or indirect impact and
relationship with the environment. The moment of making the decision-making regarding some
of the aspects, there is kind of impact amount the travelling. There is the requirement of the
conscious planning and rage development for the organising of the suitable event as to make the
considerable outcome about the certain attitude which is being required. At the time of
analysing the relationship between the environment impact and the relationship there are
various factors in the following group of physical factors. The impact of the natural
environment is the regarding the quality of air along with geographical factor water quality, and
he other depletion of natural resources. The impact as the per understanding the building and
visual impact along with change sin use of loans which can be considered as the long-term
impact f the event industry. The impact of the events of the social and cultural aspects are
signifies as the impact at the short and long term the short-term consequence are the one which
are in immediate form and can give the identification of noticeable changes, and he quality of
life in the host community and the further adjustment in future territory.
Done as the events have the consideration regarding the different level of pollutants which is
done with the exhaustion of the gas and steaming activities. The more is about the emissions
the catering dine into the accommodation part. There is more about the Noise impact which
may have the resultant in the hospitality industry along with raw operation of falsity
Th next of the physical Impact is about the geographic wants leads to litter. The more og the
rubbished sights which is being created because of the toxic level of material in the ground
level of soil. There rea many of the regressive impacts which is caused by the sever materials
and metals and the reeled level of the ever-growing traffic and the washed away the
surrounding of the vacation such as flora fauna and the other legation. This may be treated as
8

the untraced sewage leaks which no on have the effects on the social but also have the impact
over the undergrounds water and or natural resources' depletion.
The impact of the events industry has the significant long term and short term understanding
which will help in having the determination in the development of the business at the significant
level and understanding.
P4 Review management strategies used to support responsible event development for a range of
global events,Stakeholder support
Stakeholder has been considered as the important part for the development of the to the event
successful. The events' stakeholder has been organizer at the different aspects to have
performance over different actions. These gave the various process which can be level of
increase with the involvement regarding various actions along with employees, audience along
with organizers government ans the partner of media.
The planning of the particular event have the major contribution all the various process which
can increase the involvement. This is how the organization used to work and help in the
development to make the company to have the gain the support of their particular stakeholders.
This is important for the company to have the proper clarification over the government in regards
with the happening of event. This help in having the proper assurance over the by the
government side. Hence, the government plays an important role in the successful launching of
the vents in successfully.
Balance scorecard
it is the process for the strategic evaluation as the measurement model which helps in the proper
translation regarding the vision and mission of the towards the actual orientation of vision. This
considers the various different perspectives to have the evolution over the measurement of
events.
Financial perspective- the perspective with the terms of the financial ways is about having the
identification over the needs and the wants of the customer for the particular events. The events
are needed to be perpetually organized as per the various level of interest which is considers as
the important aspect for the successfully launch of event. There are the existence of the different
events process which is help in having the proper analysis which are setting up of vision ans
mission in the balance scorecard. There is the performance the stakeholders along with critical
success measure and transnational over the strategic objectives. There will be the different values
9

along with major expectation the completion for gaols along with proper determining the value
of objectiveness for the transnational of operational activities.
Customer perspective- the needs ODF the consumer along the audience of events. These events
organist as per the interest along with consumer which is term as importation in succession of
events.
Corporate environmental management.
The main three steps of the CEM strategies which are terms to be more proactive, prevention
more of the reactive. For the development of the stage the practice are needed to be disguised for
the better fulfilled. There should be effective supply chains along with the circular flow in the
system of production along with resources importation and due of life cycle analysis. The next
stage in this preventive as it includes use of resources along with development and the selection
the suppliers in the right way. The last step of the particular modes is term as the reactive stage
in which the major practices like the obeying of law, the technology in right way, solution for
waste produced ans the major environmental measure for particular event. \
P5 Positive and negative impact of the macro environment in the global events
Global event company is promoting Olympics and also promoting sports as well.
Olympics is held in every four years; the company has to overcome the positive and negative
impact of the environment. The company has to do pestle analysis which will help the company
to overcome these factors. Pestle analysis consists of political, economic, sociological,
technological factors, legal factors and environmental factors. Through this the company would
gain growth in the market and improve the performance of the company and the event Olympics
as well. The further description of the pestle is done below (PANDEY 2017).
Political factors
Political factors are affecting the work of the company and the event of Olympics as well.
In UK the government is stable but the economy is fluctuating as per the performance of the
companies in the market. These political factors are having the impact on the performance of the
company and the event as well. In UK with the politics the rules and regulations are also levied
on the company. Elections in the country is also influencing the success of the event and the
performance of the company as well. Politicians are appreciating the new entries in the events
industry which is creating the competition in the market (Mataruna-Dos-Santos and et.al., 2019.).
Economical factors
10

As UK is the fastest growing country, it has the biggest market for doing business for
new entries and old as well. Olympics are affected by the economical factors which are
influencing the work and the success of the event as well. Economy of the UK is growing
continuously which will also be the factor for the growth of the company and the event as well.
Through the increasing economy the revenues of the country are increasing and it will also
increase the business of the event as well.
Sociological factors
The social and the cultural factors are affecting the event and the company as well.
Company is adopting the new cultures for improving the performance of the company in the
market. The company is adopting the strategies which will lead the event towards the grand
success. Sports is encouraged through the event and various athletes form the various global
countries are participating in the event. The government is supporting the event on the large scale
which also includes the safety of the athletes and the audiences in the event. Through these
factors the company is raising the revenues from the event (Liqing, ZhuYing, and Xin, 2015).
Technological factors
The company global event is using the innovative techniques for organizing the event,
and the event is organized by the time and also by using the latest technologies as well. But due
to the tight economy the company is not able to raise the funds for the event organizing. The
company need to organize the funds from the investors which are willingly investing in the
event. Through the innovative techniques the competition in the market is been increasing
continuously on the event industry. Company must try to grab the opportunities and must follow
the trend which has set in the country.
Legal factors
UK has levied many laws which are influencing the events and the company as well.
Rules and regulations must be followed by the company because government may levy the
penalties on the company. There are many cases and penalties levied on the event of the
Olympics which is affecting the brand of Olympics and also the company as well. These factors
are affecting the event on the large scale, the legal environment of the country is friendly but
cannot be neglected by the authorities of the company and event organizers as well (ZHANG.,
WANG, and LI, 2017).
Environmental factors
11

The environment of the country is changing due to the global warming and the climate
change. The event must be organized in that way which is not harming the environment. People
of the country likes environment friendly events, so the event must be environment friendly. The
latest technology must also not harm the environment in the direct or the indirect way. This
environment friendly products are increasing the cost of the event but environment must not be
compromised in any way. Waste management must be done by the company, because is
polluting the environment in many ways (Horne 2017).
Through pestle analysis company could work on the performance of the event and the
company as well. Through analyzing the pestle factors the company could analyze the positive
and the negative impact of the business environment. Political factors can be overcome by
dealing with the outcomes of the politics and implement the changes of the government. These
factors can be overcome by implementing on the strategies of business environment which can
be used by the company. UK's government is levying the rules and regulations on Olympics, and
Olympics must also look after the safety of the athletes (Gillespie and O’Loughlin, 2015 ).
Swot analysis on the global events
The global event is an international agency which is connecting brands through live
events. It is an event production company which is creating and innovating the culture in the
event. The company s growing through providing the services to clients which includes strategies
and execution. The company is also fulfilling the projects through mutual partnership between
global events and other companies. Agency is looking forward for achieving the long-term
objectives. The company need to achieve the objectives by the process of swot analysis which
includes, strengths, weaknesses, opportunities and threats. The global events are concentrating
on the events like Olympics.
Strengths
Global events are focusing on the Olympics which is held in the global countries every year. Top
sportsmen of various countries are participating in Olympics. It will motivate the sportsmen
spirit of the sports person in every field in every sport as well. Media is concentrating on all the
sports persons in all fields. No discrimination is practiced in the event of Olympics on the basis
of the respective country. There is a big opportunity for the host countries to prove themselves to
the rest of the world. It contributes to increase the national income and also economy of the host
country. Various unknown athletes of the global countries are getting an opportunity to prove
12

themselves in front of the world through Olympics. Olympics is inviting almost all the global
countries of world which is helping the developing countries to prove themselves to the world.
Co-sponsors of the event Olympics are promoting the Olympics as a brand which helps sports
gain importance in front of the world. Olympics is seen by the people in the global countries as a
sign of progress what humans have achieved.
Weaknesses
Along with strengths of Olympics there exists various weaknesses too which are affecting the
Olympic events. People of the global countries have raised questions on the various incidents
which have occurred in the past events. Due to these incidents Various global countries have
boycotted Olympics in their countries. Also, due to these incidents which took place in the past
various sportsperson are not able to participate in Olympics. Global countries have also
boycotted Olympics because of political reasons. The event of Olympics is putting a big question
mark on the safety of the sports persons. Increasing terrorism in Olympics is making the athletes
afraid to participate in the event. Through the increase of the terrorism in the event the safety of
the athletes and the audiences in the event is raised by the government and the people of the
countries as well (dos Santos, and et.al., 2019.).
Opportunities
Global events have many opportunities for the company who wants to mutually
collaborate with the agency. The private sector companies are trying to gain the profits by
collaborating with agency through organizing the events of Olympics. Olympics is the stage for
the new entries which are trying to survive in the market. Those companies which are new of the
market are able to show the innovation and the creativity among the company. This creativity
and the innovative ideas are appreciated by the people all over the world. The opportunities are
given to the athletes which are going to participate in the events, which will provide the high
viewership to events and the company would also increase the market for the company. It would
also build the brand image of the company and also marketing of the events is done on the global
level which will have positive impacts on the company as well (Goldblatt 2016). The company
has levied the standards which helps the company to redevelop the confidence of the fans and
also increase the brand image of the event (Dennis, Gillespie, and Loughlin, 2015).
Threats
13

Global events company has the opportunities for the company but there are certain threats
too. There are various threats which includes the terrorist threats because large amount of people
is collected at the event and there are many possibilities that a terrorist attack may take place. In
future also there are possibilities of the terrorist attacks in the global events and the Olympics,
because through the Olympics the all the major and the important global countries are
participating and it would raise the questions on the safety of the people in the event. Sports is
also gaining the importance in the global market and the competitors of the global events have
been increased in the market So, the Olympics games event might lose the importance in the
global market which would have negative impacts on the athletes of the global countries and the
economy as well. It would also have the threat of affecting the national income and the global
economy as well.
The global events company is analyzing the strength, weaknesses, opportunities and the
threats of the event Olympics. The event is affected by both internal and external factors which
have both positive and negative impact on the event Olympics. Through swot analysis the global
event company is trying to overcome the weaknesses and threats of the event, by overcoming
these factors Olympics would attain growth in the market. The agency must try to utilize the
strengths and grab the opportunities provided by the external market which would also lead
Olympics to attain growth in the market. These factors would also improve the performance of
the company and the event as well (Chan 2015.).
CONCLUSION
The company global events organize the event of Olympics which is needed to be
handled effectively. There are various factors that are influencing the development of the
company and the event as well. The company must try to overcome these negative factors which
are affecting the growth of the company and the event as well. The company must implement on
the strategies which are helping the company to operate and survive in the environment.
Company has gone through the pestle and swot analysis of the event. So now the company is
trying to grab the opportunities and overcome the weakness, through which company will
successfully plan the event of Olympics. Some factors of macro environment are influencing the
decision-making power of the organization and it also has negative impacts on the organizational
behavior. So, for effectively working in the event of Olympics company would need to overcome
14

these negative factors of the macro environment. Through implementing the measures global
events would be organized in the effective way.
15

REFERENCES
Books and Journals
Chan, L.V., 2015. SWOT Analysis of our Country Host the Winter Olympic Games Under the
Background of “Post-Olympic era”. Journal of Harbin Sport University. (4). p.9.
D'Alessandro, C., 2018. event management (Bachelor's thesis, Università Ca'Foscari Venezia)
Dannefer, D., 2018. Whose life course is it, anyway? Diversity and “linked lives” in global
perspective. Lives in Time and Place and Invitation to the Life Course: The Problems and
Promises of Developmental Science. p.8.
Duignan, M.B. and McGillivray, D., 2019. Disorganised host community touristic-event spaces:
revealing Rio’s fault lines at the 2016 Olympic Games. Leisure Studies. pp.1-20.
Edouard, P., and et.al., 2018. Gymnastics injury incidence during the 2008, 2012 and 2016
Olympic Games: analysis of prospectively collected surveillance data from 963 registered
gymnasts during Olympic Games. British journal of sports medicine. 52(7). pp.475-481.
Gogaert, S., and et.al.2019. Global Event Data Research Registry: Taking Mass Gathering
Research to the Next Level. Prehospital and Disaster Medicine. 34(s1). pp.s39-s39.
Kenyon, J.A., Manoli, A.E. and Bodet, G., 2018. Brand consistency and coherency at the
London 2012 Olympic Games. Journal of Strategic Marketing. 26(1). pp.6-18.
Kim, M., and et.al., 2019. Assessing volunteer satisfaction at the London Olympic Games and
its impact on future volunteer behaviour. Sport in Society. pp.1-29.
References
Chan, L.V., 2015. SWOT Analysis of our Country Host the Winter Olympic Games Under the
Background of “Post-Olympic era”. Journal of Harbin Sport University. (4). p.9.
Dennis, J.W., Gillespie, M. and O'Loughlin, B., 2015. Tweeting the Olympics: Towards a
methodological framework for Big Data analysis of audience engagement during global
media events. Participations: Journal of Audience & Reception Studies. 12(1). pp.438-
469.
dos Santos, and et.al., 2019. Youth Olympic Games: Using marketing tools to analyse the reality
of GCC countries beyond Agenda 2020. Journal of Human Sport and Exercise. (3).
pp.391-411.
16

Gillespie, M. and O’Loughlin, B., 2015. Editorial introduction: International news, social media
and soft power: The London and Sochi Olympics as global media events. Participations:
Journal of Audience & Reception Studies. 12. pp.388-412.
Goldblatt, D., 2016. The games: a global history of the Olympics. Pan Macmillan.
Horne, J., 2017. Sports mega-events. Sport, Media and Mega-Events. p.19.
Liqing, S., ZhuYing, W. and Xin, Z., 2015. A SWOT Analysis of Wushu into the Olympic
Games under Different Perspectives. Wushu Science. (11). p.6.
Mataruna-Dos-Santos and et.al., 2019. Youth Olympic Games: Using marketing tools to analyse
the reality of GCC countries beyond Agenda 2020.
PANDEY, B.C., 2017. Nike Inc-Complete Analysis: SWOT, PESTLE and Marketing strategy.
BookRix.
ZHANG, Y., WANG, X.J. and LI, G.S., 2017. SWOT Analysis of the Development of Winter
Sports of Capital Citizens on the background of 2022 Winter Olympic Games. Journal
of Harbin Sport University. (4). p.5.
17

18

19