A Detailed Report on the Global Events Industry: Trends and Strategies

This report provides a comprehensive analysis of the global events industry. It begins with an introduction outlining the industry's significance in generating revenue and its impact on the environment. Part A critically analyzes different types of events (private, corporate, and charity), their structures, and their roles in society. It then assesses the factors influencing the industry's global development, including diversity, social media, and trends. The report examines the environmental impact of global and local events, covering both positive and negative aspects. Finally, it describes various strategies used for event development, focusing on execution and promotion. The report covers a wide range of topics, including the role of events in society, factors that affect industry development, and strategies for successful event execution. The document is an insightful resource for understanding the complexities and dynamics of the global events sector. Part B is covered in PPT, conclusion, and references are provided.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
P1) Critically analysis different type of events, structure and role of events in society........3
P2) Assess the factors which is influenced in development of events industry globally.......5
P3) Examine the impact of events on environment which is conducted globally and local
level........................................................................................................................................6
P4) Describe those strategies which is utilize to development of events...............................7
PART B............................................................................................................................................8
Covered in ppt........................................................................................................................8
.........................................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERNCES...................................................................................................................................9

INTRODUCTION
Event industry play significant role in order to generated revenue as a profitable point of view for
economy. It is impact a lot on environment on both positive as well as negative aspect are
follows. It is main aim to conduct a event globally to attract more people and gain a knowledge
about a concept. It includes various aspects which is related to social, political, environmental
and cultural factors affect a event industry globally. The paper consist of diversity of global
events, impact on environment, Strength, weakness, opportunity and threats in present scenario
for in of event industry (Graeff, 2019). It involves various kinds of role and play major role for
community perceptive. IT also analysis of macro environment which is includes both positive as
well as negative impacts.
PART A
P1) Critically analysis different type of events, structure and role of events in society
An events can be organised for various purpose like celebrations, education and marketing. It is
categorised on the basis of shape size, and context. In global event industry play a major role to
conduct different events for community. There are so many different kind of events which are
follows:
Private events-: This is very famous event which is organised by event industry for
society. It includes single person who can book venues for own reason and organised event.
There various kind of celebration which come as wedding, wedding reception, birthday parties
and festival gathering. Events industry is diversify so it is launched different type of events in
order to increasing their profitability criteria. There are large number of corporates organised
event on large scale (Cvetkovich 2018).
Corporate events-: It includes number of events which is organised by organisation in
order to promotes their brands and product of company. There organised various events like
business meetings, conference, seminars. Networking events, business dinners and product
launches. The main aim of this kind of events to attain the objective of organisation, improve
company morals and procedures. Organisation conduct those events for increasing profitability.
It is main objective to expand business and launch new product which leads to increase customer

base. It includes company conduct events because create brand image in the mind of customer
and also develop corporate image.
Charity events-: This events conducted to raise funds as charity with the help of that
amount solve communities issue. There different kind of charity programme conducted such as
sports events, society balls, charitable auctions and social issue. It also includes sponsor which
help to raise money for charity events (Network, 2019). Those sponsor for example, sponsored
cycling, sponsored walks, and sponsored skydiving. Charity event industry is diversify because
launched many kind of charity programmes on local level and globally. There so may
organisation contributing as charitable event and also participated because it is good for business,
develop goodwill and build strong relationship with public. Community is involved and help in
getting to raise money for such as school, manufactures and business.
Structure of event industry which is follows.
It is wider scope of event industry and they are structures which is all the activities smooth flow
and easily handle operations. Events are conducted as local event and global event in order to
gathering large no of audience and easily attract public. They are flow various kind of activities
which is discuss below.
Venue management-: organisation conduct event on particular venue and it is booked for
that. It includes various kind of management are require to organised event. It involves a proper
staff to guide a properly about event so activities easily conducted on that venue.
Suppliers-: Suppliers play major role in event industry in order to manage all the
functions in that way all arrangements perfectly. It includes sound system, sitting arrangements,
lighting, music system and entertainment.
Event planner-: Industry association is group of professionals and expertise in planning
event in that way conduct activities in effective and efficient manner (Horne, 2017).
Role of event industry for society perspective
 Events industry is diversify so conduct a various kind of event in that gathering a lot of
public and develop interest towards it.
 It also create attraction of public in order to gain a profitability and also develop
awareness for community to organise different type of events.

All this elements shows a differentiation between kinds of events and structure. Events
play vital role in society in order to increase knowledge and develop interest towards.
P2) Assess the factors which is influenced in development of events industry globally.
Events can be organised both local and globally in order to attract a public and develop
awareness. It development is essential for the event industry because generate a lot of revenue
which is utilize for a nation. There so many factors which is affect event industry so let us
discuss (Müller, 2017).
Diversity-: It major component which is affect industry in order to event audience come
from different background and variety of countries. It includes there taste are different so
accordingly demanding of particular events. It is organised in different way is one of the crucial
subject so it is must be fulfil the requirement of public. Industry launched any kind of event
firstly research into market about trends and customers then conduct events. It involves various
kind of activities which is must be accomplished in order conduct event in effective and efficient
manner. It also included events organised in different region so it affects culture, density and
religion. Events is organised on large size so requirement of fund to conduct them.
Social media-: Today's era so much things can be done online even promote any thing so
use internet medium. It is promotional activities through online channels like you tube,
Instagram, twitter and what's app. On that basis easily reached potential customer and also
targeting a customer segment so choose this platform. In event industry is influenced many way
so any kind of event conduct globally so is information is viral on various channels through
online. It is use is beneficial easily reached large segment in order to create awareness. In today's
any type of event is organised so use to online medium for marketing and promote the events.
Facebook, twitter and Instagram is widely used to across the globe (Greenleaf, 2018).
Trends-: Trends are changes year to year and then become popular so in event industry
trends are changes very effectively. It includes variety of rends affects a events in order to attract
most of people. New generation like new trends because it attract more and old peoples like
trends accordingly. In event industry must be analysis trends and deep study market so easily get
know about taste which like most preferable and famous in current scenario. Customer also
changes a demand on the basis of trends which is more famous and trendy so generally like more
audience.

Socio-cultural-: It is factor which affect more because each and every individual have
come from different social values and cultural. It must be study and our nation is mix-up of
different cultural so events can be organised on that basis of different colours or fusion of
varieties of culture (Vrba, 2017). It includes event industry conduct any kind of events such as
sports event so accordingly planned their activities.
Therefore, above concept is wider scope there are various factors which is affect a event
industry in context of developing globally or locally. It is lot of impact on industry due to this
factors are available in community so, it is necessary for an organisation must be analysis of this
factor after that conduct a events.
P3) Examine the impact of events on environment which is conducted globally and local level.
Event industry matters a lot for an US economy so it is included both the factors positive
and negative aspect which is affect on environmental and local communities. Events includes
such as uncontrollable factored which directly affect environment and surroundings. Event
management is essential aspect for organised event in that way does not harmful for a
environment and also sustainable development. There are various factor as count which is impact
on environment and society.
Impact on Physical environment: It is related to more environmental and it also sad that
this factor affect a lot on event industry. It is direct and indirectly affected because it is connected
to environment. It includes in natural environment which is related to flora and fauna as well as
the landscape. It is analysing relationship between event and environment on the basis of various
factors which is affected a resources. It includes ecosystem like air quality, water quality,
decreasing natural resources, flora and fauna etc. Man-made factors also influenced industry for
example, buildings, visual and infrastructures. Moreover, there are important emissions at
categorised on accommodations establishment as well as greenhouse effects and noise pollution
which impact on air quality (Benier, 2016).
Political impact-: Events are organised on different countries so each nations have rules,
regulations and legislations so it is also affect a environment. It includes on the basis of different
government so maintain accordingly rules and guidelines so it is negative impact on events due
to very tuff to conduct a events. It follow various aspects and rules in order to organised events
activities smoothly and also attract large number of audience.

Tourism and economical impact-: Tourism is very important aspect in order to revenue
which shows positive impact on economy as well as event. There also impact on environment on
that basis various kind of events is organised in tourism industry so it is main attraction is public.
It is also impact on goodwills and reputation of company which is launched events.
Social and cultural impact-: Event is conducted globally so different values, religion,
belief and traditions is impact on environment and surroundings. It is affect on that basis there so
many people are gathering from different background and different nations. IT develop positive
impact in that way to develop healthy relationship between a public and develop a bonding.
Cultural events play major role in society in order to individuals meet each other and interacting
so spend time and to know about their religion and tradition (Richards, 2019).
There are one more aspect which known as event legacy so mention below.
Legacy of event is very different meaning in context of industry events which is related
to planned and unplanned events, positive and negative both aspects are follow. The legacy of
event means it is related to older events and how much time older event is conducted. It is focus
on the happening aspect of event so Olympics games it is example of legacy of events. It is also
measured on different measured which is related to economy. US economically is strong event is
organised so lot of opportunities in order to new venues, infrastructure and transport facility.
Therefore, event industry conduct event so many factors which affects the environment
on different basis. It is essential to analysis factors because to know about the impact of economy
of country. It is included various social environments aspect influenced like values, cultural,
tradition and belief on events.
P4) Describe those strategies which is utilize to development of events.
There are range of various management strategy in order to achieve the goal of event
which is organised for specific purpose. Event industry must be develop so many strategy on that
basis to flow of function very smoothly (Larsen and et. al. 2020).
Execution of event-: Event industry utilize a strategy to launch event globally in order to
attract large number of public. There promote a event globally so launched various promotional
tool like use social media channels it includes Facebook, twitter, Instagram and you tube. It
includes various kind of marketing procedures to promote a event globally.
Balanced scorecard-: It is another strategies which is utilize by management to develop
event globally. It is mainly utilize a organisation which is conduct event so include this strategy

in order to improve performance effectively. It includes various kind of information so it can be
categorized on the basis of qualitative measures.
Corporates and engagement basis strategy-: This is model which is conducted on
different basis there are so many strategies which is related to that. It is conduct research for new
market segments and trends for conduct a event globally (Ratner, 2011). IT is essential for any
organisation and government bodies conducted a fair, expo and mega events so must be utilize a
specific strategy so it is essential proper research is conducted to develop programmes global. It
includes various kind of research and development in very effective and efficient manner.
Government is also planned for an events so perform significant functions on different occasion
like expo, fair and global events. It is planned occasion on that basis accordingly use a power,
rules, regulation and guideline.
Therefore, management strategies play significant role in order to achieve a objective of
event industry. There are lot of organisation utilize strategies to successfully conduct event
globally.
PART B
Covered in ppt
CONCLUSION
From the above report, it has been concluded that analysis of external environment factor which
is affected a event industry such as political,economical,social,legal and technological. It also
study about a various factors which is affect event industry globally and also positive and
negative impact on environment which is related to industry. On the other hand, also analysis
strength, weakness, opportunities and threat are available in market in respect of current
situations. It involves a various kind of events and it is play important role from society point of
view.

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